Trade Talk
A Quarterly Review of Tips, Techniques and News for Contractors ARCHIVES
Return to current issue
2015, VOLUME 2  –  Click Here
  Ageless Beauty: The "Lasting" Look of Natural Cedar
New Siding Profile Recreates Charm of Early American Structures
Filling the Gap for Some Peace of Mind
CertainTeed En Route to a Distributor Near You
Detroit Family Raps Their Way to $100,000 Home Makeover

2015, VOLUME 1  –  Click Here
  New CertaWrap™ Weather Resistant Barrier Enhancements for 2015
CertainTeed Introduces New 5/8" J-channel to Its Vinyl Carpentry® Decorative Trim Line
Simply Monogram®
The Sum of the Parts Make the Whole
Say It with a Picture
CertainTeed Web Enhancements Make Selecting Vinyl Carpentry Trim a Snap

2014, VOLUME 2  –  Click Here
  Freedom of Choice®: A Win-Win Resolution for 2015
New CertainTeed Consumer Brochures Inspire Brilliant Ideas and Beautiful Spaces
Unique Vinyl Shield and Ceiling System Creates Dynamic Options for New Living Spaces
    Under Your Deck
2014 Brand Builder Awards: CertainTeed Recognized
NC Building Code Council Adopts Emergency Rule Regarding Low-E Windows and Their
    Potentially Damaging Effects to Property
Sons Help Moms Get Home Makeovers Through CertainTeed's $75,000 Living Spaces®
    Facebook® Home Makeover Video Contest
Social Media Is Here to Stay: 6 Reasons Social Media Advertising Can Be Advantageous
    to Growing Your Business
Special Report Highlights Advantages of Manufacturer/Contractor Relationship and
    How There's Room for Improvement

2014, VOLUME 1  –  Click Here
  Introducing NEW Restoration Millwork® InvisiPro™ Hidden Fastening System
Give Your Home Exterior Projects the Perfect Finishing Touches
CertainTeed's Digital Asset Library
Building Professionals Prefer CertainTeed® Vinyl Siding 18 Years Running
There's a Party in the Backyard, Says a Houzz Landscaping Survey
There's No Place Like Home
Visualizing the Dream Home
In Case You Missed It
Check out the Vinyl Siding Institute on YouTube

2013, VOLUME 2  –  Click Here
  2014 Brings More Freedom of Choice™ with New Colors and Features
Show Me the Money: No Limits Gives Contractors More Earning Power
CertainTeed's $75,000 Living Spaces® Home Makeover Contest
Multi-channel TV Network Taps Home Makeover Series
Michigan Remodeling Company Wins Big
Dorothy Couldn't Have Said It Better
Color Me Beautiful
Choosing Colors For Your Exterior Project Is A Big Deal
CertainTeed "Road Warriors" Present the Build-it Tour™
Five Components That Make Social Media Ads Work

2013, VOLUME 1  –  Click Here
  Freedom of Choice™ to Grow Your Business
CertainTeed Siding Products 2013 Color Palette Expands Your Freedom of Choice™
2013 Highlights: What's New from CertainTeed's Siding Products Group
2013 Contractor Rewards Program<
Life Cycle Assessment Now Available for CertainTeed's Restoration Millwork®
CedarBoards® First Product Available With New Multi-Attribute Environmental
   GreenCircle® Certification Label
Michigan Family Wins $75,000 Living Spaces® Facebook® Home Makeover Video Contest
Newly Revised Installation Manuals
WeatherBoards™ Fiber Cement Best Practices for Effective Job Site Management

2012, VOLUME 2  –  Click Here
  New PitchPerfect™ In-Home Selling System Adds Freedom of Choice™Presentation
What's Not to "Like" About Freedom of Choice™?
CertainTeed and Easytrim Reveals™ Offer a Modern Take on Fiber Cement Siding
Installing Exterior Trim Has Never Been This Fast, Simple and Secure
Restoration Millwork® Adds Two New Profiles
Fascia for EverNew® Decking Now Available in Expanded Color Palette and Size
Edgewood® Vinyl Railing Achieves Code Compliance
Product Line Update for Big Hammer Pro Deck Design Tool
Proper Flashing Practices
In Case You Missed It

2012, VOLUME 1  –  Click Here
  Barry Aluminum Wins Recycling Award
WeatherBoards™ Fiber Cement Life Cycle Analysis
2012 Contractor Rewards Program
New Lead Management System
2011 – 2012 Cost vs. Value Report
Take a Look at our New Website
VSI Offers New Resources for Remodelers, Builders and Architects
PitchPerfect™ Selling System for iPad®
More Help to Close the Deal
Installing Skirtboard
NADRA – The Power of One Voice
In Case You Missed It

FALL 2011  –  Click Here
  A Colorful 2012 for Vinyl Siding
WeatherBoards™ Fiber Cement Siding
Expanded Restoration Millwork® Exterior Trim Portfolio
EverNew® Fence, Decking and Railing
Installing WeatherBoards™ Fiber Cement Individual Shakes
From the VSI
Improveit!360 Program
Digital Architect Binder!
CertainTeed Participates in Charity Build
Lakewood, N.J. Contractor Announces "Certain to Please" Sweepstakes Winner
In Case You Missed It
The Winners Are...

SUMMER 2011  –  Click Here
  New Restoration Millwork® Beadboard Offers Industry-First Design
New from the Vinyl Siding Institute
Attacking the Future with a Purpose and a Plan
Medallions and More
Installing WeatherBoards™ Fiber Cement Siding over SIPs
Freedom of Choice Website Invites Homeowners to Compare and Choose
Top of Mind Awareness
The Yanks Are Coming!
Build-It Staff Quick to Help Remodeler
NEW! CertainTeed QR Codes
Esteemed Makeover
Building Professionals Back CertainTeed Vinyl Siding for 15 Years Running
In Case You Missed It

SPRING 2011  –  Click Here
  NEW! CertainTeed® Vinyl and Polymer Siding Life Cycle Analysis
Updated CertainTeed Green Building Brochure
Heat-Sealed Edges Provide Crisp, Smooth Finish
EverNew® PT Decking Now Available in Two New Colors
Vinyl Siding Redefined
Don't Want to Read the Book? Watch the Movie!
Vinyl Siding Institute Webinars
ISO 14001 Sets Standard for Environmental Stewardship at CertainTeed Plants
EPA Recognizes CertainTeed's parent company Saint-Gobain with 2011 Energy Star®
   Sustained Excellence Award
Green Builder Media Recognizes CertainTeed Fiber Cement
Revised ICC-ES Evaluation for Restoration Millwork®
CertainTeed Siding Sponsors REMODELING Cost vs. Value Insert
In Case You Missed It

WINTER 2011  –  Click Here
  Unlimited Possibilities with CertainTeed Freedom of Choice™
New Products for 2011
ColorView™ Visualization and Design Tools
Fiber Cement Master Remodeler Program
Top 10 Fiber Cement Installation Tips
Building Solutions™
Railing Installation: Pleasure or Pain?
Show Me the Money 2011
In Case You Missed It
Award of Excellence
Insulated Siding as Home Insulation: Guide for Users and Energy Raters
Keep in Touch

FALL 2010  –  Click Here
  CertaWrap™ Weather Resistant Barrier
Siding Industry Gives Back
NEW! Fiber Cement Perforated Ventilated Soffit
Top Do's and Don'ts for Fiber Cement Siding
Updated Fiber Cement Installation Manual Now Available
Consumer Brochure Explains Efflorescence
VSI Webinars Available Online
Cedar Impressions® Siding Receives VSI Certification for High Performance
Marketing in the 21st Century
Speaking of Marketing...
In Case You Missed It
CertainTeed Recognizes Loyalty of Portland Home Improvement Company

SUMMER 2010  –  Click Here
  Do You Qualify for FICA Relief?
New Lead Paint Regulations May Affect Your Business
New WeatherBoards Siding and Soffit
If We Build It, They Will Come
CertainTeed Wins ENERGY STAR® Partner of the Year
News from the VSI
EverNew® Full-line Catalog
Trimboards and Sheets Evaluated by ICC
Installing Cedar Impressions in Canadian Markets

WINTER 2010  –  Click Here
  Outdoor Living Spaces
Exterior Remodeling Leads Homeowners' Investment Choices
Brand Leader - 14 Years and Counting
New Colors, New Styles for 2010
VSI Review of EPA Lead-Based Paint Regulations
Support for You and Your Business
Green Kudos

FALL 2009  –  Click Here
  NAHB Green Product Certification
Apartment Buildings Get Much-Needed Facelift
CertainTeed Hits the Deck Running with EverNew® LT
They're a Natural, and They're Ready to Ship
Panels First, Then Cornerposts
Census Data Show Vinyl Siding Still the Most Popular
CertainTeed Products Featured on Riverboat
Report on Insulated Vinyl Siding Details Home Insulation Capabilities of CedarBoards™ Siding
Restoration Millwork® Named Home Builder Executive Innovation Winner
CedarBoards™ Now With 60% Recycled Content
What Makes Vinyl Siding Green?
We're All A-Twitter

SPRING 2009  –  Click Here
  Window and Door Outlet Earns 10th Award of Excellence
Ranch House Remodel
The Green Team
Financing for Contractors
Winning Combination Offers Natural Beauty and Double Rebates
And...This Summer Restoration Millwork® Also Doubles the Deal
Affordable, Durable Vinyl
Privacy and Performance
Abandoned Home Given New Life
CertainTeed Siding Recreates Look of Historic Sacramento

WINTER 2009  –  Click Here
  New Products and Enhancements for 2009
5-Star Contractor WebCheck™ Service
It's here! It's new! You have to check it out.
Homeowners Look to Simpler Times
Resources to Help You Grow
CertainTeed Honored with Energy Star® Partner of the Year Award
What a Difference a Porch Makes
Cedar Impressions® Siding Featured in Coastal Living
Value of Insulated Siding Projects Increases
Revised Installation Guide Available
The Winner Is...

FALL 2008  –  Click Here
  Vinyl Siding and Polymer Shingles Create Classic Cottage Home Look
Ole Miss Students Return to New Housing
Yost Home Improvement Wins CertainTeed's Coveted Award of Excellence
VSI: A Rich Green Resource
Design Trends Favor Vinyl Siding and Trim
Accessorize, Accessorize
Install Matching Accessories for Custom Look
Opening the Closed Prospect
New CedarBoards Ads Promote Its Energy-Saving Role

SUMMER 2008  –  Click Here
  Five-Star Contractor Sharpens Competitive Edge
New Contractor Benefits
Sustainably Speaking
TMG Homes Goes for Green
Siding Plants Continue Efforts to Go Green
Spotlight on Communications
Earn an Extra $25
VinylSafe Colors Increase Design Possibilities
New, Expanded ColorView™
Links of Interest
We Continue Our Winning Ways
Exterior Improvements Pay Off
The Winner Is …
CertainTeed Products Featured in New Urbanism Residential Community

WINTER 2008  –  Click Here
  2008 Starts Strong with New Products
Monogram 46 Tops Coastline Silo Homes
Contactor Programs Return for 2008
Going Green
Links of Interest
Cedar Impressions® on Extreme Makeover
Siding & Trim Rescue Luxury Development
Band Board Adds Interest to Siding
Praise for 5-Star Contractor Program
The Winners Are

SUMMER 2007  –  Click Here
  New CedarBoards Extra Long Panels
Using STUDfinder to Install CedarBoards
Squeaky Clean and Ready to Install
CertainTeed Leads in VSI Contractor Training
New 12' Long PVC Trimboards
Free Sales Tools from Vinyl Siding Institute
Restoration Smooth Double 4-1/2" Dutchlap
Inside Cornerpost - Right for the Job

SPRING 2007  –  Click Here
  Northwoods Shakes
Show Me The Money!
5-Star Contractor Program
Restoration Millwork Specialty Items & TrueTexture
VinylSafe Colors - The FreedomTo Choose
Tools To Increase Profit
Custom Accessories & Trim
Sales Tools Rule
The Winner Is..
Remodeling Projects Pay

WINTER 2007  –  Click Here
  NEW Cedar Impressions Profiles
Monogram 46 Siding Can Beef Up Your Bottom Line
Restoration Millwork and Vinyl Carpentry Combine for the Perfect Finish
Show Me The Money!
NEW! Five-Star Contractor Program
Patented PanelThermometer Ensures Perfect Fit
CedarBoards Accessories Create a Finished Look and Speed Installation
CertainTeed Vinyl Siding Earns VSI Color-Retention Certification

SUMMER 2006  –  Click Here
  Cedar Impressions Weathers Alaskan Climate
Restoration Millwork Performs and Looks Like Real Wood.
Teacher Learns The ABC's of Siding
Install CedarBoards to Cover Imperfect Walls
Northwoods Hits the Market with a Bang
Sales Tools Rule!
VSI Certified Installer Program Now Available Nationwide
The Winner is...
Insulated Siding Not Eligible for Tax Credit
Full-Color Ads Running in Major Publications
#1 for the 9th Straight Year
Survey - List of Winning Contractors

SPRING 2006  –  Click Here
  The Perfect Finish - Restoration Millwork
Straight Up! - It’s the Easiest Way
The Winner Is...
Board & Batten Takes Off
An Even Longer Panel for Even Fewer Seams
Replacing a Cedar Impressions Panel
Tornado No Match for Monogram Siding
Sales Tools Rule!
Selling Styles

WINTER 2006  –  Click Here
  One Complete Product Line - Two Great Brands
New Products
New Colors - New Styles
He Did It!
Fill the Funnel… Now!!
Remodeler Reminder
Installing Board & Batten Siding...
Sales Tools Rule!

FALL 2005  –  Click Here
  A Tough Test
The Winners Are...
Loose-Nailing Corners
What Do You Want?
Nyberg to Compete in Ironman Competition
Remodeler Reminder

SUMMER 2005  –  Click Here
  Twice the Praise for the D9
Tipsters Rule
Good News for the Future
Panel Temperature the Key to Accurate Installation
I nvisiVent™ vs Aluminum Soffit
The Winner Is...

SPRING 2005  –  Click Here
  CertainTeed and Wolverine Introduce Rough-Split Shakes
Specially-Designed Accessories Speed the Job
Clearing the Air about Attic Ventilation
NEW Deluxe Folders and Sample Tools
Marketing Collateral
Customers Sing the Praises of Boardwalk HFS
VSI Certification for Installers
Picture My Home Makeover

WINTER 2005  –  Click Here
  CertainTeed and Wolverine Expand Their Lineups with Shared Products
Shared Brands Offer Wider Selection
Selling “Profitable Uniqueness”
TrueComfort Available in Double 6 in. Cedar Board
Add Style to Your Deck with Two New Boardwalk Decking Products
Designed to Withstand Hurricane-Force Winds
WeatherBoards Adds Trim, Soffit
How to Install WeatherBoards 7/16 in. Trim
VSI Awards Call For Entries

FALL 2004  –  Click Here
  New Soffit Delivers Increased Ventilation
CertainTeed’s Frontline: The Sales Support Group
Sell the Best First
New Wood Treatments Require New Fasteners
Market Your Business with MarketZone
Sticker Shock
Plan Now, Profit Later

SUMMER 2004  –  Click Here
  Lifetime Fade Protection
New Hidden Fastener System (HFS) Installs Faster, Easier
Installing The Boardwalk HFS
Reversible Planks Look Like Real Wood
Margin vs. Markup
Free Materials Can Help You Sell
Ideas From Coast to Coast
New for 2004

SPRING 2004  –  Click Here
  Cedar Impressions Triple 5" Shingle
Get It Right Every Time
New Soffit Delivers Increased Ventilation
Turn Rainy Days Into Learning Days
Cut Costs, Not Quality
Put Yourself In Their Shoes
Make These Tools Work For You

WINTER 2004  –  Click Here
  Celebrating CertainTeed's Centennial
To Finish Right, Start Right
Polish Your Image
Insulated Cornerpost ImprovesThermal Envelope
Making Your Good Deeds Work for You