The Winner Is..
Remodeling Projects Pay

 Spring 2007

Northwoods™ Siding Complements Wildlife Refuge Location

The Classic look of painted wood shakes contributes to thenatural look and feel of a custom cottage.

Building a home in a beautiful natural setting carries with it the responsibility of creating a structure that complements its surroundings.

Chesapeake, Virginia, homebuilder Dinsmore’s Custom Construction had this concept in mind when it constructed a beautiful custom cottage-style home overlooking the Back Bay National Wildlife Refuge near Virginia Beach, Virginia. Nestled among the trees at water’s edge, the recently completed home displays an appealing mix of modern and traditional influences and blends well with its natural surroundings.

Contributing significantly to the home’s appeal is CertainTeed Northwoods™ siding, which faithfully recreates the natural look of painted wood shakes in low maintenance vinyl. With the help of Dinsmore’s Custom Construction, homeowner Roxanne Snell selected Northwoods Single 7" Straight Edge Rough-Split Shakes in Flagstone for her home’s exterior.

Dinsmore’s Custom Construction hired siding contractor Modern Exteriors & Repairs of Virginia Beach to hang the siding. They installed about 50 squares of Northwoods, and to accent the arches and overhangs around the home, the crew also installed CertainTeed Vinyl Carpentry™ Beaded Triple 2" Vinyl Soffit in Colonial White. The siding and trim were purchased from distributor Eastern Aluminum Supply of Virginia, also of Virginia Beach.

John Hocutt, who owns Modern Exteriors & Repairs with his son Michael Wright, is impressed with Northwoods and says that the job ran smoothly. “Northwoods siding is a very nice product,” he says. “It hangs well and looks really good on the house.”

Brenda Dinsmore, who owns Dinsmore’s Custom Construction with her son Jud, was also pleased with the finished product, especially the siding. “I think the Northwoods siding looks very attractive,” she says. “The home is sort of a cottage style with an overhang, so this siding fit the style of the home very well. I like how it looks.”


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Ya salió la Guía para la instalación de revestimiento vinílico (CTS206), la versión en español del manual de instalación completo de CertainTeed.
,The Spanish language version of CertainTeed's complete installation manual, is now available

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Show Me the Money!

Buy eligible CertainTeed vinyl siding and Restoration Millwork™ products and earn cash in the form of a CertainTeed Rewards Visa® card that can be used wherever Visa cards are accepted.

Don't forget: From January 1, 2007 until October 31, 2007, you can earn a rebate every time you buy eligible CertainTeed vinyl siding and Restoration Millwork™ products. Simply submit your invoices along with a completed redemption form, and you will be issued your CertainTeed Visa card with the appropriate amount loaded onto it. After that, each time you submit an invoice and redemption form, rebates will be automatically added to your card, and you will be notified.

For a listing of eligible products and rebate amounts, and other program details, ask your CertainTeed distributor or territory manager, or visit our website

Five-Star Contractor Program

Enhance your skills, improve your company’s profitability, and earn rewards available only to 5-Star Contractors.

Do you find yourself competing with estimates from unskilled, fly-by-night contractors whose low-ball pricing makes your estimates look high and cuts into your profits? As a 5-Star Contractor, you'll have proof of your extensive knowledge, experience, and professionalism in selling and installing a wide range of CertainTeed siding and trim products. 5-Star credentials are a competitive edge that can distinguish you from the competition, help close the sale, and improve profits.

What You'll Earn
Earning 5-Star status can also be very rewarding. If you earn this distinction, you will receive exclusive financial, merchandising, and promotional awards, including:

• $150 bonus reimbursement for your VSI Installer Training fee loaded onto your “Show Me the Money” Visa® debit card with your first purchase of qualifying products.
• An additional 10% rebate added to your card for every purchase of qualified vinyl siding and Restoration Millwork™ products.
• A free trial of the CertainTeed MarketZone direct mail program.
• Free use of Step One Survey II, a web-based pre-employment screening tool to help you select new employees.
• Access to 5-Star promotional merchandise such as work jackets, hats, shirts, etc.
• Free select samples and literature to help grow your business.

In addition, you'll receive an initial quantity of presentation and consumer brochures explaining why homeowners should turn to a 5-Star Contractor for their remodeling projects, a 5-Star patch and long-sleeved shirt, a credentials certificate, and premier listing on the CertainTeed and VSI websites.

How to Qualify
To qualify as a 5-Star Contractor, you must provide proof of Workman's Compensation and Liability insurance where required by law, and successfully complete the following training programs:

• Vinyl Siding Master Craftsman
• Restoration Millwork Master Craftsman
• VSI Certified Installer

Contact your CertainTeed distributor or Territory Manager for details about the program, or log on to

Ten New Profiles and TrueTexture™ Finish Add Design Flexibility to Restoration Millwork™ Trim!

Specialty profiles and realistic woodgrain texture a hit with homeowners and contractors alike.

Your options in low-maintenance building materials just got better. CertainTeed recently introduced ten new profiles to its line of Restoration Millwork Exterior Trim. In addition to trimboards, sheets, beadboard, one-piece outside and inside corners, brickmould, and drip cap, Restoration Millwork now comes in ten specialty profiles: 47 crown mould, 49 crown mould, back band, base cap, bed mould, quarter round, rake, shingle mould, sill and sill nose. The addition of the new profiles as well as the introduction of TrueTexture woodgrain finish make Restoration Millwork one of the most versatile, natural looking exterior trim materials on the market.

TrueTexture finish gives building professionals an unbeatable option to customize the curb appeal of any house. Molded from real rough-sawn cedar boards, TrueTexture finish is an authentic-looking cedar woodgrain. Both the TrueTexture and Smooth finishes come ready to install in Natural White, though they can be painted to suit any application.

You will appreciate the workability and performance of Restoration Millwork trim because it cuts, shapes, routs, and mills with ordinary woodworking tools and fastens with nails or screws. It can also be heat formed for curved applications like arched windows, doors, and filigrees. Ask your CertainTeed distributor today for more information about Restoration Millwork trim and accessories, or log on to

VinylSafe™ Colors - The Freedom to Choose

Expanded color options for your customers..

VinylSafe Color Technology from Sherwin Williams gives homeowners "the freedom to choose the color they really want."

In the past, you could choose only the same color or a lighter shade if homeowners wanted to change the color of their vinyl siding or accessories. Sherwin Williams has recently developed a color palette that won't cause vinyl siding to buckle when darker colors are applied. You can now offer more color options to your customers, including dark colors on Restoration Millwork Trim. Though more than 100 shades are offered, Sherwin Williams can also custom match VinylSafe Colors to suit every homeowner's preference. See your Sherwin Williams dealer for a color chart and complete instructions for painting vinyl siding and trim. Or, for more information, log on to

Tools That Can Help Increase Profits

Specialized tools help sell accessories and increase profits.

You're close to a signature on the dotted line - and the homeowner has chosen a super-premium panel like Cedar Impressions, or Northwoods or even a premium panel like Cedar Boards, Millennium, or Monogram. But don't stop there. Now is the time to use one of the many tools you have available to sell up and offer the homeowner the finishing touches that will take this siding application from good to great.

• Vinyl Carpentry Demo Kit (CTS1053) - This handy kit includes siding profiles, corner systems, trim, crown molding, and many standard accessories. Use it to demonstrate the beauty of using custom accessories versus finishing corners and windows with standard lineals.

• Cedar Boards™ Accessory Box (CTS1087) - The full line of Cedar Boards accessories is included in this handy demonstration kit. Show your customers how SuperCorners, finish board, and band board can be used to create a customized look for their home.

• Custom Vinyl Carpentry Accessory Chain (CTS1083) - Create the accessory tool that works best for you. Select 10 decorative trim and accessory items, and we will send them to you on a convenient chain that you can take with you to every sales call.

• ColorView - Direct your customers to the "Homeowner" area of CertainTeed's website, where they will find this handy interactive design tool. Homeowners can mix and match various accessory types and colors. They'll instantly see how the right accessory can give their house a custom look that stands apart from others in the neighborhood.

• Decorative Trim Glamour Brochure (CTS160) - This large, full-color presentation piece shows the dramatic impact decorative trim components have in actual applications. It includes custom corner, window, and accent details; full-color illustration of product specific accessories, like Cedar Impressions Mitered Cornerposts and foam-backed SuperCorners; and decorative trim like corner blocks, rosettes, and cornice molding.

Install Matching Accessories for Custom Look


Bob Werner is CertainTeed's in-house application specialist. A former owner of his own contracting business, Bob has over 30 years of experience in the industry.

As you may have read earlier in this newsletter, specially designed accessories can make any siding installation a custom job. This is particularly true when installing one of our super premium or premium sidings styles. Clearly, customers who choose these panels are trying to either make their homes stand out from others in the neighborhood or match a style appropriate for the surroundings. Also, because most accessories come in a choice of colors that contrast or complement the siding, homeowners are more likely to recognize accessories as an opportunity to customize. More importantly, adding Vinyl Carpentry decorative trim and accessories and Restoration Millwork Trim to the job can significantly increase your profit margin.

Here are some of the items you should consider when developing your next sales proposal. (Step-by-step installation instructions are available at or by calling our Fax-on-Demand number, 800-947-0057. Press 13 for Vinyl Carpentry or Restoration Millwork and follow the prompts.)

• All CertainTeed Siding styles offer customers a wide array of functional accessories for virtually every imaginable purpose. But decorative items such as beaded, fluted, or traditional SuperCorners, window & door lineals, crown molding, corner blocks and rosettes can make any home look special.

• Cedar Impressions Perfection Shingles and Rough-Split Shakes bring even more options. Matching mitered cornerposts provide the perfect corner transition for every style. Cornice molding can add a custom finish to the top course of siding. Or, create a striking transition between two styles of siding or other cladding with band board trim.

• Northwoods Shakes - A 1" woodgrain cornerpost or 1-1/4" insulated cornerpost and 1-1/4" inside cornerpost are sized to fit the 1" panel projection and complement the cedar shake siding.

• CedarBoards Insulated Siding comes with a full line of accessories, including a Traditional SuperCorner and standard woodgrain cornerpost with TrueTexture™ finish. A new 3-1/2" finish board creates an attractive top molding piece, and a 7-1/4" wide band board with integral custom-contoured foam backing serves as a striking transition piece between two different types of cladding.

Restoration Millwork Trim—Use this solid PVC trim around windows and doors, soffits and gables, corners and columns—anywhere decorative trim appears. It is especially appropriate for remodeling applications because, like vinyl siding, it is virtually maintenance free. That and its TrueTexture finish make Restoration Millwork an obvious replacement for wood. You can choose from trimboards, sheets, beadboard, one-piece outside and inside corners, brickmould, drip cap, and ten specialty profiles. Only your imagination can limit the custom looks you can create.

To make the most of your projects, and your profits, don't forget decorative accessories with each of your application designs. For design ideas and more information about decorative trim and accessories, ask your distributor for Vinyl Carpentry & Restoration Millwork (CTS160) and Great Ideas! (CTS181). CertainTeed Vinyl Carpentry™ Accessories & Decorative Trim (CTS154) contains product descriptions and a helpful siding/accessories matrix.

Ask a question to Bob Werner.

Sales Tools Rule

If there ever were a reason to let samples tell the story, this is it.
The new Wood Comparison Samples illustrate the natural TrueTexture rough cedar finish of Monogram 46 (CTS1084) and the extra smooth finish of Restoration Smooth (Code WT817) versus real wood samples. It’s a powerful way to demonstrate how the CertainTeed finishes replicate real wood.

Need to demonstrate how the PanelThermometer helps properly space Cedar Impressions panels? The new D7" Baggie Sample (CTS142) contains two 12"-long D7" panels you can use to show installers how to use the PanelThermometer and temperature indicator marks to set the spacing of Cedar Impressions panels.

Contact your CertainTeed distributor or Territory Manager to learn how you can receive these useful samples.


The Winner Is...

Steven Alves of Stevens Home Improvement Company, Inc., of Fairhaven, MA, sent in this winning tip: "I use a two-step close. The first step, of course, includes measuring, taking digital pictures, listening to the customer, creating a diagram of the house, etc. Before I leave the home after this first visit, I make the follow-up appointment and ask the homeowners to pick a few siding colors. When I come back for the next appointment, I show the digital pictures I took and display the color samples on the house to show the customer larger actual pieces. I find when I take those few extra steps, the customer starts to feel obligated to deal with my company, and the close is more assured. Finally, I don't assume that just because I've done work for a customer previously, I don't have to follow all the selling steps. It isn't a done deal until I have a contract and a deposit check."

Thanks for the tip, Steven.


Does it pay to remodel? You bet it does.

By Doug Nyberg
In November 2006, Remodeling magazine published its annual Cost vs. Value survey, a report of average construction costs and resale values for a range of common remodeling projects. The data continue to support the value of remodeling in adding to the resale value of homes.

Vinyl siding remains the best remodeling value for mid-range projects, recouping a whopping 87.2% of its installed cost. For the full report, including a look at regional costs and resale values, go to

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