New Products
       New Colors - New
 Winter 2006
One Complete Product Line -
Two Great Brands

In addition to many exciting new products for 2006, CertainTeed is proud to expand its offering to include the distinctive Wolverine brand sidings.


Northwoods™ Vinyl Shake Siding
In the spring, CertainTeed will introduce its Northwoods™ family of vinyl shake siding. Northwoods is manufactured with our patented continuous vacuum formed process, creating panels with detailed grain texture and deep, tapered gaps. Choose from two profiles: Single 7 in. Straight Edge Rough-Split Shakes and Single 10 in. Random Hand-Split Shakes. These .050 in. thick, sturdy panels install like traditional vinyl siding and have a Class 1(A) Fire Rating. The 10 ft., single-course panels install quickly with a minimum of waste. Designed for 16" on center installation, Northwoods does not require a nailable substrate and is compatible with steel stud construction as well.

Board & Batten Vertical Siding
Board & Batten vertical siding recreates the traditional look of alternating wide and narrow rough cedar boards. Straight-edge battens and a flat-face board design give this .048 in. thick siding an even surface and a sharp, carpentered look that is ideal for accent and whole-house applications. Board & Batten’s 6-1/2 in. board span is the industry’s widest. It is available in 12 colors and in both 10 ft. and 12 ft. 6 in. lengths. The longer panels are ideal for higher walls, providing seamless installation up to 12 ft. 6 in. For standard height walls, the 10 ft. panels are the perfect choice. [More details]


Four Wolverine Sidings
Wolverine’s legacy of architectural accuracy and performance is added to the expansive CertainTeed product selection.

Wolverine Restoration Shapes™ features four distinctive shingle style panels replicating the natural look of rough-hewn cedar shakes: Single 7 in. Shakes, Double 9 in. Rough-Split Shakes, Single 10 in. Random Hand-Split Shakes, and Double 6-1/4 in. Half-Round Shingles. [More details]

Wolverine Restoration Smooth™ is designed in the tradition of 17th century American craftsmanship with a historically accurate finish that replicates the smooth sealed and painted wood in two .044 in. thick styles: Triple 3 in. and Double 4-1/2 in. Clapboard. [More details]

Wolverine American Legend™ offers versatile great looks and performance in seven .042 in. thick styles: Triple 3 in. Brushed Clapboard, Double 4 in. Woodgrain or Brushed Clapboard, Double 5 in. Woodgrain Clapboard, Double 4-1/2 in. Dutchlap, Single 6-1/2 in. Beaded, and Single 8 in. Brushed Clapboard. [More details]

Wolverine Encore™ combines great looks and affordability in four .040-in. thick woodgrain styles: Triple 3 in. Clapboard, Double 4 in. Clapboard, Double 5 in. Clapboard, and Double 4-1/2 in. Dutchlap. [More details]


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New Colors - New Styles

CertainTeed adds even more selling power to the best and most comprehensive line in the industry with many new colors and styles for 2006.
• Cedar Impressions® dramatically expands the color palette in all styles with new, high impact shades like Autumn Yellow, Barn Red, Cypress, Sable Brown and Flagstone, to mention only a few. D9 Rough-Split Shakes doubles the offering with 8 new colors, D7 Perfection & Half-Round Shingles now offer 19 colors with 5 additions, and T5 Perfection Shingles add 3 colors. [More details]

Monogram™ adds two rich deep colors in Double 4” Rough Cedar: Flagstone and Sable Brown. Monogram reigns as the premium category leader with more value-added features and the widest range of colors in the industry. [More details]

• CedarBoards™ Insulated Siding with TrueComfort™ Technology - formerly called TrueComfort siding - is available in a new Single 7 in. Clapboard style. The new style has the natural look of wide board wood siding with a rough cedar texture that is molded from real cedar boards, a flat even face and a straight-edged ¾ in. panel projection. It is available in all 12 of the popular CedarBoards colors. Along with the other CedarBoards styles, Double 6 in., Double 4 in., and Double 4-1/2 in. Dutchlap, the Single 7 in. profile will be supplied in easier-to-handle single square cartons.

Wide Pocket Accessories – A Traditional SuperCorner™, a 3-1/2 in. Lineal and an Inside Cornerpost are added to comprise a complete line of wide pocket accessories for use with CedarBoards Siding or Cedar Impressions D9 Rough-Split Shakes.

• Solid Triple 3-1/3 in. Soffit and Vertical Siding is the latest addition to our line of Vinyl Carpentry™ Soffit. A companion to the popular Triple 3-1/3 in. InvisiVent® Soffit, the new solid version is ideal as a vertical siding for whole walls or accent areas, or as a soffit where ventilation is not required. Both Triple 3-1/3 in. Solid and InvisiVent Soffit will also be shipped in single square cartons. [More details]

He Did It!

Doug Nyberg completed the 2005 Ironman World Championship Competition.

You may recall that in our last issue we told you Doug Nyberg, our director of sales productivity, was training for the 2005 World Ironman Competition in Kona, Hawaii, in October. In addition to honoring his deceased mother by raising money for research for Creutzfeldt-Jakob disease, Nyberg’s goal was to complete the 2.4-mile swim, 112-mile bike ride, and 26.2 mile run in less than the allotted 17 hours. We’re pleased to announce that he did it. Nyberg completed the grueling event in 15 hours, 25 minutes, and 50 seconds. Congratulations, Doug.

Fill the Funnel… Now!!

By Doug Nyberg, Director of Sales Productivity, CertainTeed

It is called many things… the sales funnel, sales pipeline, back-log, etc., but for a variety of reasons, a company needs to know what work it has coming up in the future. These reasons include personnel planning, product ordering, advertising/marketing strategies, capital investment needs, etc. The key is to have future jobs lined up in such a fashion that your lead times for completion are balanced with the expectations of your customers.

The winter months, particularly if you live in a northern climate where the weather is not conducive to outdoor work, is a great time to maximize your sales productivity by filling your company’s funnel of upcoming jobs. You already know how to do this as you run successful businesses, but some idea reminders never hurt.

You want to contact past clients either for additional work they may need on a new project or to ask for referrals of people they may know who are considering a new look for their house in the Spring. Many have said that there is no better customer than a referral customer... they know what to expect and the quality of work that you bring to the table.

Another popular method that many use to help fill their pipeline is Winter/Spring home shows or local home improvement radio shows. If you participate in a home show you may want to consider offering an incentive for those that put their name and phone number in a drawing. Then you can use the data to follow-up with them to determine how you may assist them with their siding needs. Participating in local home improvement radio shows allows you to get some inexpensive advertising while promoting the name of your business.

Finally, in addition to a sales funnel there is a knowledge funnel. The slower winter months are a great time to increase your knowledge base as well as that of your sales team. You may want to consider taking a course such as the CertainTeed Siding Master Craftsman course, or get your installation team VSI Certified Installer credentials that will enhance your credibility when you are making sales calls. If your distributor holds a product show this winter, what a great time to learn about all the new products that may help you fulfill the needs of your potential customers, as well as differentiate the product offering in your company’s portfolio.

By taking advantage of the slowdown during the winter months, you can properly position your company for growth when spring arrives.

What do you think?

Good luck and good selling!

Click here to send a question to Doug Nyberg

Remodeler Reminder

Send in your qualifying invoices by March 1, 2006.

You have less than two months to submit your invoices to the Building Solutions Remodeler Program. If you are a remodeler and have purchased at least $30,000 in CertainTeed, Wolverine, or Ashland-Davis brand vinyl or fiber cement siding and CertainTeed, Wolverine, or Ashland-Davis brand soffit and accessories, you have accumulated points that can be applied toward merchandise and vacation awards.

To learn more about how to redeem your qualifying invoices for points, logon to

But don’t delay—invoices must be postmarked by March 1, 2006.

Installing Board & Batten Siding...

Bob Werner is CertainTeed's in-house application specialist. A former owner of his own contracting business, Bob has over 30 years of experience in the industry.

For the most part, you can install CertainTeed’s Board & Batten siding the same way you install horizontal siding. However, there are a few differences you should remember to help ensure a quick and accurate installation. The key requirement, of course, is that you start with a smooth, level and rigid substrate like plywood, wood composite, rigid foam or fiber sheathing.

Establish Solid Nailing Points
With Board & Batten siding, however, you may have to complete an extra step to provide solid nailing points along the vertical edge of the siding panel. The need for this added step depends on the type of substrate and the nature of the construction project.
With new construction or remodeling using plywood or wood composite, you can nail into plywood and wood composite substrates at any point as long as you do not exceed 12" on center.
In new construction with rigid foam or fiber sheathing, you will have to install solid wood nailer strips horizontally to studs before applying sheathing. Use 1 x 3 wood furring positioned 12" on center.
When remodeling over existing wood siding, you must apply rigid foam or fiber sheathing. If necessary, shim the sheathing to create a level surface.
When remodeling over brick, block, stucco or irregular wall surfaces, apply furring strips horizontally to create a level surface; then apply rigid foam or fiber sheathing.

Snap a Base Line
To establish a base line around the entire house, snap the line 1" above the lowest corner. Do not install a starter strip for vertical siding.

Install J-channel along the top and bottom of the walls to receive the siding panels. Install the bottom J-channel first. Overlap subsequent J-channel 3/4" by cutting out a 1" section of the nailing flange and return. Leave 1/4" gap between the J-channel and the cornerposts.

Install inverted J-channel along the top of the wall, under the eave. Here again, leave a 1/4" gap between J-channel and cornerposts. Overlap J-channels 3/4" to allow for expansion. When positioning the upper J-channel, be sure to allow for expansion of the siding panel. In most cases, position the J-channel at a point equal to the length of the panel plus 5/8" (1/4" for upper expansion and 3/8" for lower expansion). If you’re going to install soffit, you may want to install the receiving channels for the soffit at this point.

Plan the Layout
Before you install the Board & Batten siding, plan the panel layout. Vertical siding should have a balanced appearance. This means that if you were to draw a vertical line down the center point of a wall, you’d have an equal number of panels to the right and left. If you have to trim panels to fit, the end-most panels should be the same width. To create this appearance, divide the space to be covered by a partial panel over both ends of the wall. For example, if a wall requires 25 full panels plus 10", rip cut two 5" lengths of panel to create the end pieces.

Allow for Expansion and Contraction
In a vertical siding installation, most of the expansion is downward. So instead of allowing equal space for expansion at both ends of a vertical panel, leave more space at the lower end. Allow for 1/3 of the total expansion at the top of a panel and 2/3 of the total expansion at the bottom. For example, if the total expansion equals 3/4" (3/8" + 3/8"), allow 1/4" at the top and 1/2" at the bottom. Always position the top most nail at the top of the upper most full nail slot, and center the remaining nails in the slots.
If partial panels are necessary, cut the first of the panels. Mark the cut line by measuring from the nail hem edge. Rip cut the panel. Do not cut off the nail hem. Use a snap lock punch to create locking tabs along the cut edge. Space the tabs 6" apart.
Before installing this partial panel into the outside cornerpost, compensate for the locking channel that was trimmed off by providing additional support at the cut edge. To do this, insert furring into the channel of the outside cornerpost and nail it to the substrate. After furring, insert a length of undersill trim into the cornerpost and nail it to the furring. Finally, slide the cut edge of the panel into the undersill trim, making sure to engage the snap locks.
Using a level, make certain this panel is plumb. Nail it every 12".
Install the next panel. Lock the panel into the preceding panel; then nail it every 12". Continue with the succeeding panels.

Fit around Openings
When necessary, cut the panels to fit around doors and windows. When marking the cut, remember to allow for expansion. The method used to install panels around doors and windows is determined by the need to cut a panel and the position of that cut.
If a cut was made next to a remaining V-groove, insert the panel into the J-channel.
If a cut removes the support provided by a V-groove, use the procedure described above to provide support for the trimmed edge.

Join Two Courses
If a wall requires more than one course of siding, you can proceed in one of three ways:
Use two lengths of J-channel back-to-back or H-divider bar at the joint between the two courses.
Use a combination of one length of J-channel and one length of drip cap.
Use a double channel lineal and flashing where required.

Sales Tools Rule!

A regular feature designed to spotlight the purpose and use of Marketing and Sales tools.

Cedar Impressions Double 9" Rough-Split Shake ExampleSample

ExampleSamples are designed to provide a large section of product for detailed demonstrations of features, advantages and benefits. For example, the 22" wide expanse of the Cedar Impressions D9 Rough-Split Shake ExampleSample makes it easy to point out the product’s superior cedar grain texture and authentic shake definition, as well as the extra-thick .125" durable polypropylene construction and deep 1" panel projection. It also provides a prospect with a full appreciation of the random shake lengths and staggered gaps. The wrap-around cover features full-color photography of installations and a complete listing of product features and colors. For more information on this and other CertainTeed ExampleSamples or any of our literature and sample items, see your CertainTeed distributor or consult our Sales Support Program catalog.

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