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download press release »03/12/2012

CertainTeed Unleashes the Power of the iPad® with the New PitchPerfect™ Selling System

(Valley Forge, Pa.) – CertainTeed Corporation is providing its siding, fence, railing and decking contractors with its cutting-edge, easy-to-use PitchPerfect™ In-Home Selling System that is designed for use on an iPad®. The PitchPerfect system includes fully customizable sales presentations, step-by-step instructions and downloadable applications and accessories to seamlessly integrate the selling process—from initial homeowner consultation to finished project.

“Our commitment to contractors’ success extends beyond supplying high quality products,” said Matt Gibson, contractor program manager for CertainTeed Siding. “We’re also equipping them with innovative new tools and training that will enhance their competitive edge.”

Four customizable PitchPerfect presentations are currently available to CertainTeed 5-Star and Master Remodeler Contractors. Featured CertainTeed product lines include Bufftech® Fence, EverNew® decking and railing, the complete CertainTeed® vinyl siding collection, CedarBoards™ insulated siding, Cedar Impressions® polymer shakes and WeatherBoards™ fiber cement siding. All siding presentations also provide information regarding CertaWrap™ weather resistant barrier and Restoration Millwork® cellular PVC trim.

Included with PitchPerfect is an instructional brochure and educational video that explain how to create vivid presentations tailored with a contractor’s business logo, information and photos. To further increase productivity, the best downloadable iPad applications and hardware accompaniments have also been identified and recommended in order to facilitate a streamlined, one-stop selling process. This means estimates, note-taking, processing credit card payment transactions and printing necessary paperwork and receipts can all be accomplished without unnecessary follow-up or scheduling additional appointments.

“In a crowded marketplace, it’s crucial for contractors to make those big first impressions,” added Gibson. “We are excited to have created this dynamic selling system that does away with bulky binders and cumbersome laptops, utilizing the iPad’s lightweight touch screen and maximizing its capabilities to further enhance the buying process for both the contractor and the homeowner.”

As the North American leader in siding products, CertainTeed offers Freedom of Choice™ that no other manufacturer can provide, with the most comprehensive spectrum of profiles and colors of polymer shakes, fiber cement siding, insulated siding, vinyl siding and trim for finishing touches. The company actively pursues strategies to reduce environmental impact and is the first siding manufacturer to issue and publish third-party validated life cycle assessments (LCA) for its vinyl and fiber cement siding product lines. The LCA carefully examines all environmental impacts—from raw materials and manufacturing, to transportation and use, to disposal and/or recycling—gaining an accurate view of true product sustainability. As a result, CertainTeed is the only siding manufacturer to qualify for double credits according to the LEED product transparency credit. For more information, visit

About CertainTeed
Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Valley Forge, Pa., has helped shape the building products industry for more than 100 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," quickly inspired the name CertainTeed. Today, CertainTeed® is North America’s leading brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, foundations, pipe, insulation, gypsum, ceilings and access covers.

A subsidiary of Saint-Gobain, the world’s largest building products company, CertainTeed and its affiliates have more than 6,000 employees and more than 65 manufacturing facilities throughout the United States and Canada. Recognized as a 2009 and 2010 ENERGY STAR Partner of the Year by the U.S. Environmental Protection Agency, CertainTeed earned the 2011 ENERGY STAR Sustained Excellence Award, the highest level of recognition for outstanding contributions to protecting the environment through energy efficiency. The group had total sales of approximately $3.2 billion in 2011.