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download press release »02/09/2012

New ColorMax® Stains Position CertainTeed® as the Siding Color Leader

(Valley Forge, Pa.) – CertainTeed is strengthening its position as the color leader through the introduction of an enhanced ColorMax® stain formulation, now available nationwide for its WeatherBoards™ fiber cement siding. The three-layer ColorMax system includes an exclusive FiberTect® primer/sealer for protection against moisture, a base coat for further resistance to weather, and a semi-transparent top coat to intensify the deep, natural grain pattern and simulate a rich, stained wood look. The stains join 16 vivid ColorMax solid colors to offer a wide array of choices to complement any style home.

“The new, long-lasting ColorMax stains build upon our position as the exterior cladding color authority,” says Xavier LeBlanc, director of product marketing for CertainTeed Siding. “Our industry-leading spectrum of colors within our fiber cement, vinyl, polymer shakes and trim product lines provide virtually unlimited design possibilities.”

WeatherBoards fiber cement siding with ColorMax stains feature CertainTeed’s exclusive TrueTexture™ system, which utilizes a direct transfer system from real cedar boards to create an authentic wood appearance. The six newly formulated natural wood stains include Redwood, Mahogany, Maple, Cedar, Emerald and Slate and are available on Perfection Shingles, Random Square Straight and Staggered Edge Shakes, Cedar Lap Siding in 6 1/4-, 7 1/4- and 8 1/4-inch, 12-, 16-, and 24- inch Solid and Perforated Soffit and 5/4-inch trim in 4-and 6-inch by 12-foot lengths.

WeatherBoards fiber cement siding has a Class A (1) flame spread rating and is impact-resistant, impervious to wood-boring insects, resists UV rays and will not rot. The product is backed with an industry-leading 50-year limited transferable product warranty, a 15-year ColorMax stain or solid color coating warranty and a two-year SureStart™ protection covering both labor and materials. In addition, fiber cement siding is proven to provide a strong return on investment and exceptional curb appeal.

WeatherBoards is also the only fiber cement siding with a third-party validated life cycle assessment, is NAHB Green Approved and third-party certified for recycled content by GreenCircle™ Certified, LLC. In addition, CertainTeed is currently the only manufacturer to qualify for the new LEED transparency double credit.

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About CertainTeed

Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Valley Forge, Pa., has helped shape the building products industry for more than 100 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," quickly inspired the name CertainTeed. Today, CertainTeed® is North America’s leading brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, foundations, pipe, insulation, gypsum, ceilings and access covers.

A subsidiary of Saint-Gobain, the world’s largest building products company, CertainTeed and its affiliates have more than 6,000 employees and more than 65 manufacturing facilities throughout the United States and Canada. Recognized as a 2009 and 2010 ENERGY STAR Partner of the Year by the U.S. Environmental Protection Agency, CertainTeed earned the 2011 ENERGY STAR Sustained Excellence Award, the highest level of recognition for outstanding contributions to protecting the environment through energy efficiency. The group had total sales of approximately $3.2 billion in 2011.