Tips and Tricks to Move your Business Forward in 2018

Join us for our upcoming Business Building Workshops

Earlier this year, industry professionals joined us at Mohegan Sun in Connecticut and Resorts Hotel in New Jersey for our first-ever Business Building Workshops. The workshops provided industry-specific training, insight and professional development, and both were a roaring success!

 A variety of informative classes were available to participate in throughout the day, including “Social Media Marketing,” “Top 10 Siding Installation Tips” and “Cedar Impressions® Shakes and Shingles Features and Benefits.” Attendees learned from CertainTeed experts and industry guest speakers about new products, proper installation techniques, marketing ideas, professional sales tips and innovative tools to help them grow their businesses.

 Participants gave the event high praise, calling it a “casual and informative” experience with “very professional and approachable staff members.” They said it was “overall a good atmosphere and a great learning experience.” And when asked what they liked most about the event, the participants’ most common responses were “tips and tricks to help me be a better installer” and “how to create new leads.”  

73% of 2017 workshop attendees felt it helped them grow their sales by greater than 5%

80% of 2017 workshop attendees felt it helped improve their installation efficiency by greater than 5%

To make the 2018 workshops even better, we’re adding more exciting classes to last years’ jam-packed roster, including a look at two of our newest products – ICON™ Composite Siding and SimTek® Fence.

We’ll also provide proper installation techniques to increase productivity and prevent unwanted call backs on featured products such as:

  • Cedar Impressions® Shakes and Shingles
  • EverNew® Railing
  • STONEfacade™ Architectural Stone Cladding System
  • Bufftech® Vinyl Fence

Plus, our CertainTeed specialists, as well as industry expert guest speakers, will share more pro tips on product use and sales and marketing advice in classes such as “Marketing Your Business to Consumers” and “SnapQuote® Mobile Estimating Tool for Siding Contractors. You’ll learn from the best how to be the best.

Guest Speakers include:

  • Timothy Sanfino, Sandler Training ­– Sandler In-Home Sales Training
  • Patrick O’Toole, Sola Group (Qualified Remodeler / Residential Design magazines) – Customer Satisfaction Hot Buttons & How to Successfully Manage Them
  • Todd Bairstow, Keyword Connections – Advertising to Homeowners in a Mobile World Dominated by Google
  • Chris and Greg Farnell - SnapQuote® Mobile Estimating Tool for Siding Contractors

The free events will take place on Tuesday, January 23 at The Borgata in Atlantic City, NJ and Thursday, January 25 at The Gaylord National in National Harbor, MD/DC. Both will include a full day of learning, a luncheon with a keynote address by   representatives from Fine Homebuilding Magazine, an evening reception, giveaways and more. Be sure to mark your calendars and register today www.certainteed.com/business-building-workshops

We look forward to seeing you in January!