SimTek® Fence Joins the CertainTeed Fence Family
An innovative product line and a strong pro fence channel presence make this acquisition a win-win for CertainTeed, SimTek and our customers.
CertainTeed has expanded its offering of industry-leading fence styles with the acquisition of SimTek Fence, a leading manufacturer of polyethylene fence products. SimTek fence combines the realistic look of granite stone and natural cedar wood in a low-maintenance design, offering customers more Freedom of Choice for outdoor living products.
A true innovator in the fence industry, SimTek pioneered and patented the design of rotationally molded fence with EcoStone®, its simulated stone fence system that combines the realistic appearance of stone with superior performance. In recent years, SimTek has complemented its signature EcoStone with the Ashland™ Collection of woodgrain fence panels.
“SimTek fence is the perfect complement to Bufftech’s premium vinyl fence products,” noted Jeff Duerr, national sales manager for the newly formed CertainTeed Fence Collection. “Along with Bufftech’s industry-leading selection of styles, colors and textures, our dealers now have even more options in their product arsenal that can help set their business apart — a beautiful, durable fence with the natural look of stone as well as an additional wood option.”
Just like Bufftech vinyl fence products, the SimTek line delivers a host of benefits including low maintenance, designer color options, fade resistance, superior wind performance and easy installation.
CertainTeed has restructured the sales organization by merging the Bufftech and SimTek pro fence dealer sales teams under the direction of Jeff Duerr to better serve the professional fence channel and enhance lead generation efforts.
In addition, Al DaSilva, retail and business development manager, will head the SimTek retail sales team as well as business development efforts for the CertainTeed Fence Collection. “The sales team is excited about the new opportunities this alignment will bring to enhance our territory coverage while continuing to grow CertainTeed SimTek’s retail presence throughout the United States and Canada,” Da Silva said.
Headquartered in Orem, Utah with a distribution center in Easton, Pennsylvania, the SimTek business is currently being integrated with CertainTeed’s overall business operations and processes. Patti Pellock, market director of CertainTeed Outdoor Living Products, has taken on the added responsibility of Integration Manager since July 2017.
CertainTeed enlisted plant manager Mark Jones, formerly the plant superintendent for CertainTeed Siding’s Hagerstown, Maryland facility, to manage operations at the Orem plant, where he is implementing efficiencies to improve production, quality and overall operations while making safety a top priority.
“It’s been a pleasure getting to know the SimTek business, their people and their processes,” said Rick Brinton, general manager of CertainTeed Outdoor Living Products. “CertainTeed is already investing in additional capacity for growth in the SimTek line for our combined dealer network.”
Added Brad Wilson, former CEO of SimTek, “We’re thrilled to have partnered with a powerhouse like CertainTeed. Their vast experience in marketing, R&D and manufacturing will help SimTek to achieve the legacy SimTek team’s long-term vision for growth and leadership in the fence industry.”
Stay tuned for more details on this exciting addition to the CertainTeed family.
Explore the innovative SimTek fence line.