Green Thought Leader Ted Winslow, brand product manager, CertainTeed Insulation
While at Greenbuild 2014, we asked our technical thought leaders the following question:
What is the most compelling thing happening in your universe with regard to sustainability? Ted Winslow, Brand Product Manager – Building Science, Systems & Technical Marketing, Insulation
The most compelling thing for me in regards to sustainability is seeing the evolution of how people are thinking of sustainability and energy efficiency. It is not just a one-stop solution and it is not about specific products. They want to have a holistic, systems approach to solving problems and want to know and understand how systems will impact the habitat as a whole. For example, if you increase the insulation in a building and make it tighter, how does that impact other things like moisture management? People are starting to realize that no matter how tight or impenetrable you build a building – moisture, for instance, will still potentially find a way in and what will need to be done to resolve the problem?
When you are dealing with a systems approach, each system created will be different depending on the needs for the structure. The possibilities are endless.