Contractors Wowed by CertainTeed’s Broad Spectrum of Products at the 2018 International Builders’ Show
Taking a look at highlights of the show
CertainTeed returned to the International Builders’ show in January with new products and a focus on great building materials for builders, contractors and homeowners. More than 85,000 people gathered at the Orlando Convention Center to learn about what’s in store for the construction industry in 2018.
Attendees lined up to play “Game of Stones” – a fun golf game and a 12-ft tower finished with our newest, most durable products: SimTek® EcoStone® fence, STONEfaçade™ Architectural Stone Cladding System and Restoration Millwork® Cellular PVC Trim. Visitors had the chance to win golf balls, golf bags, or a full set of clubs!
CertainTeed products featured at the booth included:
ICON™ Composite Siding – Making its show debut, this polyurethane composite siding wowed participants with its authentic-looking panels thanks to its TrueTexture™ Select Cedar™ finish. ICON also offers superior moisture resistance, easy installation and color flexibility.
Cedar Impressions® Siding – A timeless classic celebrating its 25th anniversary, this polymer siding never fails to impress show attendees with its appearance of freshly sawn wood and its multiple style options. Booth visitors loved the durability of the product and the ability to mix and match patterns with Ageless Cedar™ Color Blends.
STONEfaçade™ Architectural Cladding System – Show attendees were dazzled by the realistic appearance of this stone veneer, which delivers the beauty and craftsmanship of natural ledgestone in an easy-to-install panelized system that doesn’t require mortar. It was the center of attention on our fantastic Game of Stones tower, as well as our installation display that showcased its fully-integrated rainscreen allowing for additional structural support and ample drainage for outstanding moisture management.
CertaWrap™ Weather Resistant Barrier – This state-of-the-art exterior protection system also grabbed a lot of attention with its new Premium and Standard options that provide superior energy efficiency, air quality and mold and weather resistance to any home at the customer’s price point.
SimTek® Fence – Recently acquired by CertainTeed, this popular polyethylene fence product caught visitors’ attention with the realistic stone style of EcoStone® that helped make our Game of Stones tower look straight out of medieval times and Ashland™ with its rich colors and dramatic texture replicating real wood.
Thanks to everyone who stopped by the booth to see all of our products in action. The show was a great way to kick off 2018. We’re excited to see what’s in store for next year’s show!