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2012 Vol. 1 |
| Send Us a Tip and Win an Apple® iPad2® |
| Play Angry Birds and Fruit Ninja – or watch your favorite TV shows. Send us your sales or installation tip, or send photos of your best work demonstrating CertainTeed siding and accessories or EverNew® railing and decking products used in an innovative way or a project that posed unusual installation challenges. If your tip or project is published, you'll win an Apple® iPad2®. The iPad has a 9.7-inch, LED-backlit display with a multi-touch screen. At 1.33 pounds and 0.34 inches thick, the iPad is easy to carry and use anywhere. Click here to submit your tip!  ® Apple is a registered trademark of Apple, Inc. iPad2 is a trademark of Apple, Inc. Apple, Inc. has no affiliation or other relationship with either CertainTeed Corporation or Saint-Gobain. |
| 2012 Highlights |
The new edition
of CertainTeed´s Highlights
is now available on our website. Log on to read valuable information
about our vinyl, polymer, and fiber cement siding and trim, Restoration
Millwork® cellular trim, EverNew® decking and railing, CertainTeed
Selects fence, and CertaWrap™ weather resistant barrier. You'll
also find a handy matrix of the training programs, professional
credentials, sales tools, marketing support, and rewards and recognition
that are available to you as a CertainTeed customer. |
From pallets to packaging to jobsite scrap, this 5-Star Green Contractor recycles it all.
Harold Barry III accepted the award, noting the amount of packaging his company now recycles. “As an exterior home improvement company, we use a lot of cardboard from packaging and recyclable material, and it is just as important for us to be able to recycle everything we can. It makes sense, and it helps the environment.”
Harold Barry III
CertainTeed coordinates the operations of over 200 vinyl recycling centers nationwide to reclaim vinyl siding, so even if your community does not recycle, contact us at 800-233-8990 to find out how you can put your own commitment to environmental responsibility in action.
Building for Environmental
and Economic Sustainability
Once again, CertainTeed shows you the money.
This year, we have added CertainTeed Selects™ vinyl fence, ChamferBoard™, and Restoration Millwork® J-pocket trim board, skirtboard and column wraps to the list of products that can add dollars to your CertainTeed Visa® Rewards Card.
Cedar Impressions® Pays Big!
Those of you who are selling Cedar Impressions® polymer siding will earn the most bang for your bucks. Every time you buy Cedar Impressions, you’ll earn $10/square. Order 100 squares and you’ve earned $1,000!
Best of all, for Cedar Impressions and other Show Me the Money eligible products, you don’t have to wait until the end of the year to receive rewards. You can submit a 2012 redemption form along with copies of your invoices weekly, monthly or quarterly and your rebates will be loaded onto a custom CertainTeed Rewards Visa® card. Finally, if you are a 5-Star or Master Remodeler Contractor, you’ll receive an additional 10% bonus rebate on qualifying products throughout the Show Me the Money program. Visit certainteed.com for more information.
The LeadWorx system is a one-stop shop for pre-qualified leads. By logging on to LeadWorx you will have access to:
For more information about the new LeadWorx system, contact your Sales Support team at 800-233-8990 or visit the LeadWorx website.
Vinyl, insulated, and fiber cement siding hold their value.
National averages show that siding projects recoup a large percent of their initial cost: vinyl siding (72.4%), insulated siding (72.4%), and fiber cement siding (80%).
PDF files with national and regional averages for 80 U.S. cities are available online at Remodeling. These comparisons are great sales aids for demonstrating to homeowners that new siding is a cost-effective project, now and in the long run.
CertainTeed Professional Site
Check out the new Professionals section of CertainTeed.com. We asked industry professionals how they search a website and redesigned the “Pros” pages to reflect their preferences. Based on their feedback, we broke out the available content into four sections: Education & Credentials, Technical & Product Information, Tools & Resources, and Rebates & Rewards. Pros like you have told us that these content links will make it easier to find what you’re looking for, regardless of the product. All the information you need can be found within a few clicks.
The next time you need information – from installation instructions to Master Craftsman manuals to sales aids – log on to www.certainteed.com/pros.
Two new resources to help you sell more vinyl siding.
The Vinyl Siding Institute (VSI) has created the Remodelers' Help Desk, a new website designed to provide remodeling contractors with resources to better communicate the benefits of vinyl siding to homeowners. The Help Desk puts helpful selling tools at the fingertips of contractors looking to gain an edge. Using case studies to communicate the multiple benefits of vinyl siding, the Help Desk offers information about the variety of attractive design possibilities, how to improve a home's energy performance with vinyl siding, and a link to “Designing Style.”
Interactive Design Tool
Remodelers Help Desk Site
The interactive Designing Style PDF allows you to easily navigate the architectural styles and accessories on a smart phone, laptop or tablet. You can select which siding, trim and accessories best fit each style's requirements. From historic to contemporary, a variety of home styles are featured, including Cape Cod, French Colonial, Georgian, Federal/Adam, Greek Revival, Italianate, Queen Anne, Folk Victorian and Craftsman.
Click here to download a free copy of the interactive Designing Style PDF.
New PitchPerfect™ In-Home Selling System for your iPad®.
PitchPerfect™Selling System
Four customizable PitchPerfect presentations are currently available to CertainTeed 5-Star and Master Remodeler Contractors. Featured product lines include Bufftech® fence, EverNew® decking and railing, the complete CertainTeed® vinyl siding collection, CedarBoards™ insulated siding, Cedar Impressions® polymer shakes and WeatherBoards™ fiber cement siding. All siding presentations also provide information regarding CertaWrap™ weather resistant barrier and Restoration Millwork® cellular PVC trim.
To learn more about this exciting new selling system, contact us at 888-333-4525 (5-Star Contractors) or 800-588-1551 (Master Remodelers).
That Home Improvement Guy can help your customers find the right lender.
Proven Track Record
Mark Costin of That Home Improvement Guy understands the remodeling business. From 1988-2003, he owned and operated a home improvement company that grew to over $4 million in sales. Many of those sales were facilitated by affordable financing.
Since 2005, Costin has helped thousands of building professionals take advantage of a nationwide network of lenders providing home improvement loans. He has secured month-to-month payment loans, installment loans, minimum-payment revolving loans, deferred monthly payment loans, 0% interest loans, and same-as-cash loans from both regional and national lenders. As a former home improvement professional, That Home Improvement Guy has the inside knowledge and experience to find the right lender for your projects.
For more information about obtaining financing for your clients, log on to That Home Improvement Guy or call 919-632-9673 today.
by Bob Werner, Application Sales Specialist.
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CertainTeed Fiber Cement skirtboard is made from cellular PVC, so it is the ideal solution for meeting U.S. building codes requiring 6" ground clearance. Skirtboard also makes an ideal transition panel between siding styles. Establishing 6" ground clearance for siding
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Choose fasteners that will penetrate a minimum of 1-1/2" through a flat, solid wood substrate into a framing member.
CertainTeed Fiber Cement Skirtboard - Make sure the skirtboard is level.
- Drive fasteners so the heads are flush with the surface of the skirtboard or slightly indented and no closer than 3/4" from the end or edge of the board.
- Use two fasteners per framing member for 6" skirtboard and three fasteners per framing member for 8" skirtboard.
- When you install the first course of siding, position it so that the bottom edge of the siding hangs a minimum of 1/4" over the top of the skirtboard.
- Install the skirtboard so that it extends a minimum 1/4" over the top of the lower siding style.
- Install a siding starter course.
- Align the bottom edges of the siding and the starter course.
- Position the first course of the second siding style so that the bottom edge hangs a minimum of 1/4" over the top of the skirtboard.
CertainTeed is a member of the North American Deck and Railing Association (NADRA), and we encourage you to make your voice heard by joining NADRA today. NADRA membership offers resources for marketing, education, communication and networking, as well as health and liability insurance programs.
To enjoy these and other benefits, support NADRA's Power of One membership campaign by completing an application today.
Replacement Contractor, December 2011
Still Looking Still committed to a one-visit close? Many companies determined to get a sale on the first visit have found the need for greater flexibility.
Catch It Every marketer wants a promotional video that goes viral. This article explains what it takes to make your video spread.
Hard Knocks If you want to canvass but can't seem to get it right, maybe you're not paying attention to some essentials.
Remodeling, November 2011
Cross-Training Second- and third-generation remodelers are embarking on internships to learn about other remodeling companies.
Cost vs. Value Hanley Wood's annual review of the return homeowners can expect on repairs and renovations.
Journal of Light Construction, December 2011
Getting Started with Strategic Planning Financial planning shows where you want your business to go; strategic planning tells you how to get there.
Getting Started with SketchUp SketchUp can be tough to master. This article explains how three builders learned what they needed to know.
Simple Math for a Slow Economy See how one New England contractor dealt with the slow economy in his local area.
