Outdoor Living Spaces
Exterior Remodeling Leads Homeowners' Investment Choices
Brand Leader - 14 Years and Counting
New Colors, New Styles for 2010
• Siding and Accessories
• Restoration Millwork®
  Exterior Trim
• Fence, Railing and
  Decking
VSI Review of EPA Lead-Based Paint Regulations
Support for You and Your Business
Green Kudos
The Winner Is...
Previous Issues
Winter 2010

Outdoor Living Spaces
Homeowners are discovering that the comforts of home are no longer defined by four walls. Today, they are literally thinking outside the box, expanding their living spaces into the natural environment — while expanding opportunities for building professionals. CertainTeed hopes to capitalize on this growing consumer trend with our Living Spaces™ marketing concept. As more and more homeowners look to extend their living areas beyond their walls, CertainTeed provides the contractor with the opportunity to sell a total suite of low-maintenance exterior building products for porches, decks, patios and yards. The Living Spaces collection includes CertainTeed roofing, siding and shakes, soffit, trim, posts and columns, railing, decking and fence products — all available from one convenient source. This concept not only appeals to homeowners looking to expand the enjoyment of their porches, patios and yards, but also helps contractors sell multiple exterior products via an exterior master plan that can be implemented in stages. In the coming year, we will incorporate the "Living Spaces" theme in a number of our marketing efforts, including advertising, collateral materials and consumer publicity.

Exterior Remodeling Leads Homeowners' Investment Choices
Remodeling magazine's 2009-2010 "Cost vs. Value Report" continues to bring good news for remodelers. Nationally, vinyl and insulated vinyl siding returned 79.9% and 79.0% of their respective costs, while composite deck additions returned 70.9%.

Seven of the top 10 improvements were exterior replacements and were the least-expensive projects covered by the report. In an accompanying article, Jim Cory reports that "curb appeal is king":  "Exterior improvements contribute to the overall look and feel of a building, especially in a market with more sellers than buyers." When buyers pull up to a house that has a run-down exterior, they often pass up looking at the home. However, when homeowners see that the exterior is updated, they know they can concentrate on the interior. Exterior remodeling projects return the highest value and improve the sales potential of buildings.

The full 2009 - 2010 "Cost vs. Value Report" is available at
http://www.nxtbook.com/nxtbooks/hanleywood/remodeling_200911/#/0

 
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Brand Leader - 14 Years and Counting
For the 14th consecutive year, in the 2010 Builder magazine Brand Use study, builders and contractors have named CertainTeed Vinyl Siding Brand Leader for ranking Number One in the categories Quality, Brand Familiarity, Brands Used in the Past Two Years, and Brands Used the Most. And for the sixth straight year, CertainTeed CedarBoards™ also has been named Number One in the same categories surveyed for Insulated Siding.

New Colors, New Styles for 2010
Siding and Accessories

New CedarBoards™ Board & Batten insulated siding features a 10" wide board and 2" wide batten, the industry's widest vinyl board span — and has an even, flat-face board design. Its 1/2" custom-contoured foam backing helps increase the overall thermal performance of a wall, improves exterior wall strength and impact resistance, and reduces exterior noise. Available in 10' lengths, CedarBoards™ Board & Batten panels are .052" thick and come in 12 low-gloss colors with a wide variety of coordinating trim products. They also help to meet the stringent performance guidelines of an ENERGY STAR®-qualified new home and carry a lifetime limited warranty.

Ironmax™ Double 5" Soffit adds seven new beautiful dark shades, for soffit use only, to complement the dark browns, reds, greens, and blues of our premium siding. Also, to give you more options in trim, you can now order 3/4" flexible J-channel in both white and natural clay, and the 3/4" pocket cornerpost is available in new 20' lengths in 12 colors. The 20' cornerpost is easy to install and brings a seamless look, even in two-story applications.

For more information, visit our website at http://www.certainteed.com/products/vinyl-siding.
Restoration Millwork® Exterior Trim

Our new 4' x 8' Beadboard panel installs up to three times faster than standard 5-1/2" beadboard. You can use it for porch ceilings, soffit, wainscoting, deck or hot tub surrounds, flower boxes and more. For secure installation and a finished look, two pieces of beadboard panel connect to form a "shiplap" edge.

The PVC Adhesives that CertainTeed has been recommending for years now are available as part of our product offering. Bond & Fill® and Gorilla PVC/Trim Tight™ adhesives are now listed in our Restoration Millwork product category and can be ordered with our trim products.

Download an adhesives spec sheet.
Fence, Railing and Decking

EverNew® LT cellular PVC decking features our patent-pending, fusion-bonded Lumenite™ surface. Its ultra-low-maintenance performance is superior to any PVC decking in the marketplace. This easy-to-clean decking is lightweight for easier handling and installation and is backed with a lifetime limited performance warranty and 20-Year Stain and Fade protection.

EverNew® PT composite decking with patent-pending PermaTech™ technology features an extremely resilient and innovative inorganic surface that is stain, fade, and mold resistant. Available in slate, bronze, ipe tropics and rosewood tropics, the 5/4" x 6" reversible boards have four distinct grain patterns. EverNew PT decking features 20-Year Stain and Fade protection.

EverNew® 20 composite decking offers homeowners sustained beauty that never needs staining or painting. Available in traditional decking colors, the reversible boards save on cuts and reduce waste, and their recycled content contributes to sustainable design practices.

Edgewood® vinyl railing features CertainTeed's exclusive Select Cedar texture; in our sierra blend color, the railing recreates the look of stained cedar. Bigger and beefier than competitive railings, Edgewood emulates real wood in both the shape of the rail and baluster as well as in its texture. Known as our "beer-can friendly" railing because of its flat top, Edgewood is suitable for one- and two-story family dwellings and townhouses. It's available in three colors.

Spectrum™ polymer capped composite railing features a standard flat top rail design and an industry-standard 20-year warranty. The balusters install to top and bottom rails using a baluster insert that can be used to create two different effects by rotating the insert. It comes in a choice of white, bronze, black and rosewood.

EverNew® 20 composite railing matches our EverNew 20 decking. This rugged railing provides virtually maintenance-free strength and stability with the rich look of wood in three popular colors.

Structural Columns — CertainTeed structural columns complement any project. New for 2010 are our 8" and 10" round tapered, 8" round non-tapered, and 8" square columns. These molded PVC columns are aluminum reinforced and feature the same finish as smooth vinyl railing, as well as a unique mounting plate system. They can support a maximum 18,000-lb load.

If replacing wood porch posts is not an option, Certa-Snap® Wrap delivers all the low-maintenance benefits of vinyl posts. The specially designed eight-piece system snaps together for easy installation. Certa-Snap Wrap is available in 4" x 4" and 6" x 6" 10-inch lengths and in smooth and realistic select cedar finishes.

VSI Review of EPA Lead-Based Paint Regulations
The Vinyl Siding Institute (VSI) has published a document which provides a concise synopsis of the new EPA regulations regarding the removal of lead-based paint. The intent of the paper is to explain to siding installers what their responsibilities are with regard to the program. Click here to view the document.


Support for You and Your Business
As a professional contractor, you have more to do than sell and install construction products. You're building a business. And from marketing and sales to growth and profitability, you are always looking for ways to improve. CertainTeed makes the job easier by providing you with the right tools for the job.

In addition to your favorite programs like Show Me the Money, Building Solutions®, Master Craftsman contractor education series, and the 5-Star Contractor program, we've introduced four new exciting programs that can help you grow your business.
  • THRIVE™ Lead Generation Presentation:  Learn eight proven techniques for improving the quantity and quality of your sales leads. This live presentation, which will be held at your local CertainTeed distributor, is a great opportunity to enhance your marketing efforts. Topics include identifying your unique selling proposition, defining your target market, tracking your lead sources, and more.
  • Build-It Tour™:  CertainTeed is hitting the road with a new in-the-field training program designed to help you expand your skills, capabilities, and profit potential. The Build-It Tour is a specially equipped trailer that brings training directly to installers, architects, and others through local distributors.
  • LogoCheck™:  Your brand is a statement of who you are — and a strong logo is the first step in creating your brand image. As an added service for our 5-Star contractors, CertainTeed graphic design professionals can create a unique logo, or enhance the one you have. We'll also provide logo placement suggestions for letterhead, business cards, and other formats.
  • Remodelers Advantage®:  Remodelers Advantage is another program for our 5-Star contractors. It is a third-party remodeling contractor business consulting group that has compiled the strategies, tools, and practices you need to make an immediate difference in your business. It's a great opportunity for learning, networking, and consulting with your peers.
Here is a complete list of the 2010 programs for contractors. For more information on any of them, check with your CertainTeed distributor or territory manager.




Green Kudos
In "Vinyl Siding Gets Real," the November issue of Green Builder magazine singles out CertainTeed for our leadership in implementing 60% recycled PVC content in our CedarBoards™ insulated siding Double 6" profile. Calling it a "game-changer" and citing CedarBoards as the "only brand of vinyl siding using recycled PVC content," the article commends CertainTeed for raising the bar for recycled content in the vinyl siding industry.

Click here to read the article.


The Winner Is...
David Smith, president of Homesecure Construction, Shreveport, LA. As our thanks for sending us the following installation tip, Dave will receive a 32" VIERA HDTV.

Dave writes, "By using 3/4" foam overlayment on the wall before applying CedarBoards™ Insulated siding, you can double the R-Value of the building envelope. The overlayment does not create installation problems, and the added cost is low. Also, casing out the windows and doors with 5" boxposts instead of 3-1/2" window lineals produces a classier look with no installation issues. We call it our "Super Insulated Wall System" and have built a layered mock-up display for trade shows. It has been very effective!"

Thanks, Dave. Given homeowners' interest in improving the energy efficiency of their houses, this added service is a great way to differentiate your company from other contractors.



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