Contractor Sharpens Competitive Edge
5-Star Contractor Program Drives Business Opportunities for
St. Louis Construction Company
A 30-year building industry veteran, Bartels & Missey
Construction Company in St. Louis, MO, is no stranger to success.
But, despite its exceptional track record, the company wanted
to sharpen its competitive edge, so in 2007, Doug Bartels,
owner of Bartels & Missey, turned to CertainTeed’s
5-Star Contractor program.
5-Star Contractor Program provides thorough hands-on training
with great attention to the technical aspects of siding application,”
said Bartels. “Our participation in the program is a
tremendous selling tool and gives us a competitive advantage
when bidding on projects.”
5-Star status, Bartels & Missey personnel first completed
the appropriate coursework and testing for CertainTeed’s
Vinyl and Polymer Siding and Restoration Millwork Master Craftsman
product knowledge and installation training programs. They
also participated in the Vinyl Siding Institute’s (VSI)
Certified Installer Program, an in-depth and hands-on installation
completing the certification process, Bartels & Missey
touted its 5-Star status and landed a major project at the
Village Royale Apartments, St. Louis. The renovation project
called for 750 squares of CedarBoards Single 7-inch insulated
siding in Cypress as well as 260 squares of Cedar Impressions
Double 7-inch Rough Split Straight Edge in Cypress. The project
also uses CertainTeed Weatherboards FiberCement Siding and
Restoration Millwork cellular PVC trim.
the 5-Star Contractor program, CertainTeed provides contractors
with the tools they need to reach a higher level of professionalism
and proficiency,” says Phyllis Vail Director of Communications
for the CertainTeed Siding Products Group. “We are thrilled
to see contractors like Bartels & Missey Construction
leverage the program to grow their business.”
information about 5-Star Contractor certification, log on
For more information about the Vinyl Siding Institute’s
(VSI) Certified Installer Program, log on to www.vinylsiding.org/vsicert/.
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Homes Goes for Green
Torrey Marks and Chadd Martin joined forces to create
TMG Homes, their slogan was “Building a Better
Home.” It is no surprise that they should have
discovered and adopted the concept of green home building.
in 2004, in Glenmoore, PA, a suburb of Philadelphia,
TMG was surrounded by large, established builders such
as Toll Brothers, Pulte and many long established local
builders. As a young company, TMG was looking for a
strategy to set them apart. Martin, Vice President of
TMG, started researching the concept known as “green
building” that emphasizes greater energy efficiency
along with minimal environment impact. Martin knew that
building an energy efficient, environmentally friendly
home was the way to go for TMG. He joined the U.S Green
Building Council and continued researching methods for
green roof concept was catching on and at the National
Builders show in 2007, you could feel the way things
were going,” said Martin. “All it meant
for us was making a few changes. We were already committed
to building a better house. This was a quantifiable
way to say it was a better house.”
was using products in their building projects that were
environmentally-friendly but Martin and Marks knew that
the time was right to build a home that would showcase
their company, take them through the certification process,
and give them the opportunity to educate realtors, homeowners
and buyers about the benefits of owning a green home.
long, TMG Homes was selected to participate in a Leadership
in Energy and Environmental Design (LEED™) pilot
program. The guidelines for LEED certification are extensive
and the project needs to be judged by an independent,
third party inspector. Their project is a 4,100 square
foot, 4 bedroom, and 3.5 bath Colonial home on 1.2 acres
in Chester Springs, PA.
“The biggest challenge is getting the subcontractors
to buy in to this concept,” said Martin. “Building
a LEED house is more management-intensive and the subs
have to be willing to learn.”
using green products, TMG was able to cut down the amount
of waste going into the landfill. Most of the waste
was recycled and used for fertilizer. They reduced the
waste for a recent project by one 30-yard Dumpster.
Value of Green
According to Martin, green homes provide a healthier
way of life. There are three key components to that
healthier lifestyle: personal health, financial health
and community health.
health relates to the air quality in the house. Air
quality can be vastly improved by creating a “whole
house recovery system” in the basement that recycles
and filters the air. This is especially good for people
concerned about asthma or allergies.
health requires some education for homeowners, according
“The cost of a house is not just the price up
front. It’s what you pay over the life of a house,”
said Martin. “If the house is energy efficient,
over time you will pay less in utilities.”
health is a commitment to being better stewards of our
natural resources, both locally and globally. According
the Martin, LEED-certified homes are more energy efficient,
use non-toxic building materials, are water-smart, and
respect the environment.
Vision to Reality
While researching green products for this project, Martin
came to the CertainTeed® website, having used these
products in the past. “CertainTeed has one of
the better sites for LEED information and support,”
said Martin. “With this house, we had an idea
in mind and when we were doing research, and we found
a house on CertainTeed’s site that was exactly
the color and style we were looking for.” The
siding products they used included Cedar Impressions®
Double 9” Staggered Rough-Split Shakes in Sable
Brown with contrasting MainStreet™ Double 5”
in Desert Tan, along with CertainTeed soffit and trim.
vinyl and polymer sidings are manufactured responsibly.
They are produced, shipped and installed using minimal
resources, and because there is no need for painting
and caulking, the environmental and economic impact
throughout the life of the home is dramatically reduced.
concern is giving the consumer added value,” said
Martin. “We want to position ourselves as THE
green builder in the area and work on custom homes for
people wanting a more efficient and environmentally-friendly
Homes is starting to work on a custom home that they
hope will be the second LEED-certified home in Chester
about education and the budget,” Martin added.
“Where do you want to spend money and where do
you want to save. Whether you look at the net cost vs.
the lifetime cost.”
Siding Plants Continue Efforts to
and delivery methods undergo a green evolution.
While efforts to contribute to sustainable building products
remain at the forefront of the greening of our industry,
we continue to take a hard look at what CertainTeed can
do to minimize the impact our plants and processes have
on the environment. One such effort has resulted in a
savings of 3.9 million gallons of water per year, while
another encourages our customers to recycle delivery pallets.
Smarter Water Use at Hagerstown
CertainTeed’s Hagerstown plant is located in the
Chesapeake Bay Watershed—an area known for its sensitivity
to land and water use. As part of its on-going efforts
in environmental management, the Hagerstown plant recently
began upgrading the plant process water monitoring system.
Electronically monitoring critical aspects such as tank
levels, return loops, and discharge rates has reduced
water use by 3.9 million gallons. Adding supplemental
water storage tanks has also reduced sewer discharges
by 5,000 gallons per week.
Pallets - they’re everywhere. And more often than
not, you see them piled up in the back of a distributor’s
warehouse or stacked up next to a dumpster. At the end
of 2007, CertainTeed introduced a pallet recycling program
and encourages our customers to return pallets rather
than tear them down. Our customers benefit because their
disposal costs - $3 to 4 per pallet - are reduced. The
environment benefits because fewer pallets are added to
landfills. CertainTeed maintains and, if necessary, repairs
the pallets before they are reused.
Spotlight on Communications
ProDialogs™ reveal need for increased communication.
We delivered. At our recent Contactor proDialogs discussions,
you told us you’d like to hear from us more frequently.
In response, you received SPOTLIGHT, the latest component of
our expanded communications with our customers. SPOTLIGHT is
a quarterly email flyer. Designed as an extension of our HIGHLIGHTS
brochure, SPOTLIGHT concentrates on just a few of the year’s
new products and programs. It’s a reminder of what’s
new and how you can benefit from new products and programs.
Earn money when you purchase Restoration Millwork profiles.
Thinking about installing a Restoration Millwork profile on your
next siding job? Now’s the time. From May 1 through July
31, purchase 15 pieces of any Restoration Millwork profile, and
we’ll load your CertainTeed Show Me the Money Visa card
with $25 extra dollars.
long-lasting profiles are just the ticket to make an ordinary
siding job look like a custom installation. Whether you choose
crown moulding, lattice, brickmould, back band, or any of our
nineteen distinctive profiles, Restoration Millwork trim cuts,
shapes, routs, and mills with traditional woodworking tools and
fastens with nails or screws. And your customers will appreciate
the Class A (Class 1) Flame Spread rating and CertainTeed’s
25-year limited warranty.
delay. Call your CertainTeed distributor today, and ask how you
can earn an extra $25 just for ordering Restoration Millwork profiles.
VinylSafe Colors Increase Design Possibilities
from 100 new paint colors for Restoration Millwork cellular PVC
Think color - corresponding, complementary, or contrasting color.
With 100 new Sherwin-Williams VinylSafe colors to choose from, you
can offer blended, subtle, or downright bold trim on every job.
your paint choices for PVC trim were limited to light colors. VinylSafe
Color Technology lets homeowners choose from dark, rich colors that
won’t blister or buckle when properly applied to PVC trim.
Your customers can choose from the darkest browns, reds, and greens,
to the palest beige, grey, and ecru. To explore the possibilities
with your customers, ask your distributor for a copy of our VinylSafe
Color Guide today.
offers new options for homeowners and contractors alike.
One picture is worth 1,000 words, and CertainTeed’s
newly redesigned ColorView Exterior Style and Color Selector lets
homeowners create the pictures that will help you close the sale.
easy-to-use design tool allow homeowners to mix and match products
and colors from CertainTeed vinyl and polymer siding, roofing, fiber
cement siding, trim, and fence, deck, & rail. The expanded selections
offer 15 home styles, including Victorian, Colonial, Ranch, Cape,
and Craftsman. And our extensive library of residential building
products and colors helps potential customers visualize their dream
Once your customers
have designed the perfect combination of colors and products, ColorView
allows them to create a summary of the CertainTeed products they
have chosen; email their newly designed home to themselves, family,
and friends; and print a full-color picture of their dream home.
available as an interactive DVD and online at www.certainteed.com/Colorview.
To order your ColorView DVD, contact your CertainTeed distributor
or territory manager.
Siding Institute offers free Design Guide.
The Vinyl Siding Institute (VSI) has produced the 86-page Designing
Style: A Guide to Designing with Today’s Vinyl Siding.
This free guide is a valuable reference tool filled with information,
inspiration and insight. Developed in collaboration with experienced
architects, designers, builders, and vinyl siding manufacturers,
the guide showcases a variety of popular architectural styles and
shows how to bring each to life with the lasting beauty of vinyl
siding, architectural trim, and accessories.
explains why architects, builders, designers, planners, remodelers
and other building products specifiers choose vinyl siding. In addition
to beautifully recreating the architectural styles of the past,
technological advancements in vinyl siding make it the right choice
for a sustainable future. Designing Style also recounts the history
of vinyl siding. To download or order your copy of Designing Style,
log on to www.vinylsiding.org.
We Continue Our Winning Ways
the 12th consecutive year, you have chosen CertainTeed as the #1
Brand Leader in vinyl siding. “Builder” magazine reports
that when it measures brand familiarity, brands most used, and product
quality, CertainTeed siding comes out on top. Also, for the 4th
consecutive year, you named CedarBoards Siding the #1 brand leader
in insulated siding.
to be outdone, CertainTeed’s Restoration Millwork™ with
TrueTexture™ finish was named by the editorial team of “Professional
Builder” magazine as one of the 100 Best New Products of 2008.
Exterior Improvements Pay Off
The “Wall Street Journal” reports that while elaborate
interior remodeling may make a house harder to sell in this slow
housing market, exterior sprucing up will improve the curb appeal
of older homes and help them sell.
like new polymer, vinyl or fiber cement siding and trim make the
outside of the house look good and help it stand out from others
in the neighborhood. In addition, low-maintenance vinyl attracts
buyers who may be looking for an older home, but who are reluctant
to take on maintaining wood siding and trim. Finally, new energy-efficient
windows, doors, and insulated siding will appeal to homeowners concerned
about both the environment and their utility costs. To read the
entire article click
Nastro of Nastro Remodeling, West Babylon, NY. As our thanks for
sending us the following installation tip, Anthony will receive
an 80GB iPod Classic:
“When I install soffit on a flying gable, I bend a piece of
trim coil 3" x 3" x the length of the soffit width. Then
I zip screw two nail hems opposite each other on one side of the
metal to create a starter strip for the soffit so I can install
soffit runs from the peak down and not worry about the soffit coming
apart when it expands and contracts.
While that’s not the way we recommend installing soffit, as
long as the soffit doesn’t sag, others might want to try it
CertainTeed Products Featured in New
Urbanism Residential Community
Restoration Smooth and CertainTeed MainStreet Sidings recreate early
What do Georgetown in Washington, DC; Old Town in Alexandria, Virginia;
and downtown Charlestown, South Carolina have in common? They feature
walkable Main Street shopping districts, downtown parks, and grid
streets. Because they are walkable, these communities are also templates
for “New Urbanism,” a town planning movement that encourages
communities to mix building types, sizes, and prices so that basic
services—banks, theatres, homes, schools, parks—are
within a five-minute walk. New Urban communities feature sidewalks,
narrow streets, and close-knit commercial and residential areas
that encourage home and business owners to walk and interact with
other residents. Unlike the spread-out, car-centered suburbs that
have dominated the last 50 years of development in the U.S., these
communities promote a return to traditional town planning.
Pointe, a residential community being built in the heart of Fort
Wayne, Indiana, is just such a town. Homebuilders Lancia Homes and
Delagrange Homes, of Fort Wayne, and IDEAL Builders of Decatur,
Indiana, are partnering with the city of Fort Wayne to build Renaissance
Pointe in the city’s historic Hanna-Creighton neighborhood.
The new homes are being built in a 36-block area where decaying
and owner-deserted homes were reclaimed and razed by the city. City
planners requested that the majority of the 350 new and 75 restored
homes match the Edwardian design style of existing homes in the
area. This stipulation had a significant impact on the builders’
choice of siding products.
the criteria the city identified was the need for a smooth vinyl
siding product on the homes,” says Kevin Briggs, owner and
CEO of IDEAL Builders. “The city didn’t want all the
homes to have siding with a wood-grain texture because it wouldn’t
match with the style of older existing homes in the neighborhood.”
various vinyl siding products, both IDEAL Builders and Lancia Homes
opted for Wolverine Restoration Smooth Triple 3-inch Clapboard vinyl
siding. Restoration Smooth provides the quality and look the builders
were aiming for, with much lower maintenance than wood siding. IDEAL
Builders has also built some homes with CertainTeed Main Street
Triple 3-inch Clapboard siding to offer potential homebuyers the
option of a siding with a brushed texture.
are using CertainTeed PVC trim products. IDEAL Builders is using
Restoration Millwork Trimboards for low-maintenance trim around
windows and doors. Lancia Homes is using Vinyl Carpentry SuperCorners
and 5-inch lineals for the windows.
To read more
about Renaissance Pointe, visit http://www.rpointe.org.