Starts Strong with New Products
profiles, new trim, new colors
Our 2008 line of Polymer & Vinyl Siding and Restoration
Millwork Trim provides a wide array of exciting new products
and enhancements to the CertainTeed product line.
Polymer & Vinyl Siding
is now available in new Double 7" Staggered Perfection
Shingles in a 25 color palette. To complete the installation,
a matching Mitered Cornerpost
is also offered. Available NOW.
added a third profile to Northwoods®
siding. The new Single 9" Staggered Rough-Split Shake
is available in 17 colors, including darker hues. Available
Double 4" Clapboard and Double 4-1/2" Dutchlap have
a redesigned flat panel face that emulates the look of real
wide-board wood siding in 15 colors. Available NOW
has the same great benefits of traditional length CedarBoards,
but the 16' 8"length reduces seams. This Energy Star-rated
Double 6" wide board comes in 12 popular colors. Available
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For the perfect finish, we’ve also expanded our line of
Millwork Exterior Trim.
include: J-channel brickmould, adjustable back band, rams crown,
RB3 casing, 356 casing, and lattice.
trimboards - 12' trimboards reduce waste
and are easier to handle. They are available in 1" and
5/4" thicknesses, in a variety of widths, and in both Smooth
and TrueTexture™ woodgrain surfaces.
- CertainTeed's shrink wrap packaging that helps keeps trimboards
free of scuffs, dust, and dirt is now available for both TrueTexture™
Woodgrain and Smooth finishes.
Specialty Profiles are now available in “Carton”
quantities: Our Voice of Customer input has changed the way
our Specialty Profiles are sold. Originally available only in
full and half units like our trimboards, these are now available
in much smaller carton quantities.
Example: Brickmould WAS full unit = 420 pieces or half unit
= 210 pieces
NOW, Cartons = 14 pieces.
and all of these new products are available NOW.
CertainTeed dramatically expands its industry-leading spectrum
of colors with up to nine new selections in Cedar
Boards™ and Monogram™
46. Ranging from deep rich shades like terra
cotta, mountain cedar, hearthstone, spruce, suede and sandpiper
to the refreshing new WaterColors™,
coral, mint and sea breeze, these new colors speak directly
to major trends in home building and remodeling. In addition,
the CedarBoards Single 7”
and Double 6” profiles now offer the popular
semi-transparent stained look with arbor blend, frontier blend
and timber blend.
Monogram 46 Siding Brings Low Maintenance
to Coastline Homes
silo-top homes sided with Monogram 46 grace the Great Lakes’
Great Lakes coastline is sporting a new look since the construction
of new homes atop two historic silos. The 80-foot tall silos,
which are located on a 19th Century farm owned by Bill and Linda
Ferguson, were so dilapidated that the Fergusons considered tearing
them down. But the silos had held their spot along the St. Lawrence
for so long that they were part of the river’s navigational
charts for Great Lakes’ freight ships. So Bill Ferguson
called custom homebuilder Steve Hall of Steven J. Hall, Inc.,
and decided instead to build small houses on top of the silos.
Hall specified Monogram™ 46
Vinyl Siding because it’s strong enough
to resist the region’s 80- to 90-mile-an-hour winds. Appearance
was also a factor in the decision to use Monogram 46 since its
TrueTexture™ finish closely emulates the classic appearance
of real cedar lap siding. And the barn red color sits atop the
twin white silos like beacons.
“I wanted siding that I would never have
to maintain, something that would stay on the structure and last
for a long time,” explains Ferguson. “We have cedar
shake siding on our house right now, and I have to repaint it
every three years. Fortunately, I won’t have to do that
with the new homes.”
with the preference for low-maintenance, high-durability products,
Ferguson and Hall also specified other CertainTeed vinyl products,
including Vinyl Carpentry™
Triple 3-1/3" solid vinyl soffit panels;
railing and decking; New Castle
XT™ Vinyl Windows; and for the roof, Independence
Shangle® designer shingles.
was so happy with the outcome of the project that he hired Hall
to refurbish his house, again with a full list of CertainTeed
products, including our own Cedar
Impressions® polymer siding and Vinyl Carpentry
Beaded Triple 2" Wainscot-Style Soffit.
Contactor Programs Continue into 2008
Certified Installer, 5-Star Contractor, and Show Me
to stay competitive? Looking for ways to position yourself
as a craftsman? The VSI Certified Installer and CertainTeed
5-Star Contractor and Show Me The Money Programs will
continue into 2008, giving you the edge you need to
stay successful in a difficult economy.
Participate in a one-day comprehensive installation
program, and you can enhance your reputation as a contractor.
The Vinyl Siding Institute (VSI) sponsors a Certified
Installer Program that recognizes individuals with at
least one year of experience who can demonstrate proper
vinyl siding application. Qualifying is simple—all
you have to do is attend a course, then pass an exam
that tests your knowledge about vinyl siding installation.
Log on to www.vinylsiding.org
to find a course near you, or ask your CertainTeed distributor
if he participates in the program.
You know you can’t make any money competing against
here-today, gone-tomorrow installers and their low-ball
pricing. Becoming a CertainTeed 5-Star Contractor is
a way to position yourself as an industry expert and
avoid the low-bid racket. Once you’ve completed
the Polymer & Vinyl Siding and Trim Master Craftsman
programs, become a VSI Certified Installer, and provided
proof of Workman’s Compensation and Liability
insurance (where required by law), you’ll receive
benefits that include a full program of financial, merchandising,
and promotional rewards. These programs promote your
professional credentials and help generate leads from
serious buyers who are looking for quality work. For
details, contact your CertainTeed distributor or log
on to www.certainteed.com/5star.
Me the Money
Show Me the Money is back for 2008 with even more opportunities
to earn cash rewards for using CertainTeed products.
This popular contractor rewards program will operate
exactly as before, with the addition of Board and Batten
siding to the list of eligible products. Product purchases
will be rewarded with cash rebates loaded onto a CertainTeed
Visa debit card, which can be used wherever Visa is
accepted. Eligible products include Restoration Millwork
Trim and six styles of CertainTeed Polymer & Vinyl
Siding. See your CertainTeed distributor or Territory
Manager for Show
Me the Money information sheets and redemption forms.
new brochure and environmental excellence award in shades
a member of the US Green Building Council and through
our commitment to the responsible development of sustainable
building products and systems, CertainTeed is dedicated
to helping you understand the role sustainable building
products play in residential and commercial construction.
A new brochure, Sustainability
Begins at Home (CTS346) explains why CertainTeed Siding
and Trim are energy-efficient, low-maintenance, resource
efficient and sustainable choices. It offers insight into
building science and the contributions these products
can make toward sustainable construction and maximizing
the useful life of a building. The brochure also includes
practical product information that you can pass onto to
you environmentally conscious customers—recycled
content, third-party certifications, energy efficiency,
carbon footprint, and NAHB green building guidelines.
It is the perfect leave-behind for potential customers
concerned about the eco-friendliness of vinyl siding.
Click on this link
to download your copy of the brochure Sustainability Begins
at Home. A companion brochure, Green Building Products
At-A-Glance, is a summary of all of CertainTeed's sustainable
building products. Also, be sure to check out our new
“green” webpage at http://www.certainteed.com/buildingresponsibly/siding/
CertainTeed Honored for Environmental and Safety
CertainTeed recently received the Vinyl Institute’s
(VI) top honors for 16 consecutive years of outstanding
environmental and safety performance. Our plant in Lake
Charles, Louisiana, won VI’s Environmental Excellence
Award for the 16th consecutive year. The 2007 award is
based on outstanding performance in 2006, under the U.S.
Environmental Protection Agency’s (EPA) National
Emission Standard for Hazardous Air Pollutants (NESHAP).
Five years ago, the VI expanded its environmental criteria
for its new Environmental Honor Award to include emission
reduction under the NESHAP, the Comprehensive Environmental
Response, Compensation, and Liability Act (CERCLA), and
for purposes of EPA’s Toxics Release Inventory (TRI).The
Lake Charles plant also won the Environmental Honor Award
in addition to VI’s Safety Performance Award.
to articles and ideas to help you grow your business.
with Design: Specifying vinyl siding for cost, code compliance,
and flexibility,” which is available at www.vinylsiding.org,
appeared in the October 2007 issue of Construction Specifier.
The article discusses price, construction costs, maintenance,
code compliance, and the performance of vinyl siding.
Responsibly with CertainTeed Vinyl Siding, Polymer Siding and
is a new website that highlights CertainTeed’s commitment
to sustainability and features links to Green Build information
for CertainTeed’s vinyl and polymer siding and trim products.
Siding Institute’s 2007 Awards of Distinction, available
at www.vinylsiding.org, features CertainTeed siding in Historic
Restoration (Cutri Construction, Canandaigua, NY) and Residential
Re-siding (R.J. Scalzi Construction, Easton, MA & Callen
Construction, Waukesha, WI).
percent of remodelers surveyed by Qualified
Remodeler magazine expect their company revenue to increase
in 2008. Read the full story at www.qualifiedremodeler.com
Cedar Impressions® Siding Featured on Extreme Makeover
On January 6, 2008, the television show Extreme
Makeover: Home Edition featured scenes in which
CertainTeed’s Cedar Impressions®
polymer shakes were installed on a major home renovation in Milbridge,
Maine. Owned by a young family with three children, two of them
autistic, the 100-year-old house was decrepit and dangerous...
and reportedly haunted. CertainTeed supported the building efforts
by donating Cedar Impressions Double
7" Straight Edge Perfection Shakes in Pacific
Blue. No word if the ghost continues to reside in the beautifully
CertainTeed Siding and Trim Rescue
Cedar Impressions®, and Restoration Millwork™ replace
failed siding and trim.
CertainTeed® vinyl and polymer siding and vinyl trim products
recently came to the rescue of Elk Ridge Apartments, a luxury multi-family
development in Show Low, Arizona.
Last year, Elk
Ridge had a high-end custom siding installed on its 20 apartment
buildings, but after only four months, the siding was beginning
to deteriorate and fall off. Elk Ridge Apartments’ property
managers hired siding contractor All Custom Exteriors, Inc., of
Taylor, Arizona, to re-side the buildings.
the problem with the siding was a result of poor-quality work from
the framers and improper installation of the product,” says
Brian Kay, Vice President of All Custom Exteriors. Not wanting the
same thing to happen twice, Elk Ridge property management sought
recommendations for a siding product that would last for many years—not
just a few months. Kay suggested CertainTeed®
CedarBoards™ Insulated Vinyl Siding and Cedar Impressions®
Polymer Siding with CertainTeed Restoration
Millwork™ Cellular PVC Trim. The property
managers were impressed with the CertainTeed products and approved
them for the project.
Cedar Impressions and Restoration Millwork provide the ideal solution
for multi-family developments, as they give the classic visual appeal
of wood cladding, but longer-lasting durability and much lower maintenance.
The products match wonderfully with the beautiful mountain country
surrounding of the Show Low area.
The huge re-siding
project called for 1,800 squares of CedarBoards D6" Clapboard
siding in Savannah Wicker, 600 squares of Cedar Impressions Double
9" Staggered Rough-Split Shakes in Sable Brown, and Restoration
Millwork Smooth cornerposts and trimboards in Natural White. Materials
were provided by distributor Kay Building Supplies, owned by Kay
and his brother Terril in Taylor. All Custom Exteriors began work
in December 2006 on the apartment buildings with 30 workers divided
into four crews. The job was complete by October 2007, and garnered
excellent feedback from Elk Ridge management.
CertainTeed siding and trim are wonderful,” says John Berry,
Manager of Elk Ridge Apartments. “They’re great products.
They are superior to what we had on the buildings before, and they
look 100 percent better. We’ve been happy with the way they’ve
been holding up in bad weather and look forward to seeing how they
perform in the years to come.”
Board Adds Interest to Siding
Werner is CertainTeed's in-house application specialist. A former
owner of his own contracting business, Bob has over 30 years of
experience in the industry.
We recently received a tip from a loyal CertainTeed customer reminding
our readers that Vinyl Carpentry™ accessories can make an
average siding installation look like a high-end job. One of these
accessories is Band Board,
a foam-backed, 7-1/4"-high decorative trim with a 1-1/4"
pocket that you can use to create a seamless transition between
siding and brick or stucco or two different siding styles. In today's
competitive market, suggesting the creative use of a decorative
accessory like Band Board can set a home apart, and by doing so,
set your business apart, too.
Band Board is installed with Cornice Receiver. Before you
begin to install the Cornice Receiver, you'll need to mark
where the last course of siding will end. Then nail the cornice
receiver loosely every 8"-10", with the nailing
fin facing up. Install the last course of siding 1/4"
below the cornice receiver. If you need to, trim the top of
the siding panel to fit below the cornice receiver. With a
nail slot punch, punch nail slots 16" apart, 1/4"
from the siding's upper edge. Nail through the center of the
holes for a loose fit between the panel surface and the nail
with fin facing up
snap leg of band board
into cornice receiver
the Band Board to length. (For lengths less than 12', allow a 1/4"
gap between the ends and the trim at temperatures above 40°
F; a 3/8" gap at temperatures below 40° F. For lengths
greater than 12', allow a 3/8" gap between the ends and the
trim at temperatures above 40° F; a 1/2" gap at temperatures
below 40° F.) Push the snap leg of the Band Board into the cornice
receiver, and nail the Band Board loosely every 10-12".
Band Board is
designed to fit into CedarBoards® J-Channel, Corner, and lineal
1-1/4" accessories. When you use Band Board with accessories
that do not have a 1-1/4" pocket, be sure to allow clearance
between the two pieces for expansion. Trim a short section of Band
Board to create an end cap for these applications.
Siding above Band Board
There are two ways to continue siding above the Band Board:
horizontal siding, use a starter strip. Position the starter
strip above the Band Board enough to allow the siding return leg
to engage the starter strip. Don't pin the Band Board because
it has to be able to expand and contract freely.
• For vertical siding, use J-channel. Align the
nail slots of the J-channel with the nail slots of the Band Board.
Because it is
foam backed, use only factory-cut edges to overlap two pieces of
Band Board. For the underside piece, measure back 1-1/2" from
the end of the vinyl. Cut back 1-1/2" of foam and remove the
bottom portion of the rear return and snap leg. Slip the vinyl edge
of the bottom portion of the seam between the foam and the vinyl
panel. Slide the two pieces together, and overlap them 1-1/4".
Don't forget to leave a 1/4" gap between the foam for expansion.
Praise for 5-Star Contractor Program
Camastro, Vice President of DeRoc Home Improvements in Islip, NY,
has been installing CertainTeed siding for 20 years.
CertainTeed Senior Territory Manager Stan Pietrzyk recently received
this email from Dean Camastro, who earned 5-Star-Contractor
status last year.
to let you know that I received my first lead today as a 5-Star
Contractor. The client used the CertainTeed website and found my
5-Star listing. I have an appointment this week to discuss his needs.
I also want
to congratulate CertainTeed on a job well done with all their new
vinyl offerings. I can guarantee I will be putting the new products
and colors to use this spring. I currently have three siding jobs
lined up with March to April start dates and will be meeting with
the clients in February to begin discussing design/color/product
offerings. I look forward to growing my siding business exclusively
using CertainTeed products."
and best of luck in 2008.
thank the many of you who took the time to respond to our Fall contractor
survey. As promised the 10 randomly selected winners of an Apple
iPod Nano are:
Nathan Page - Howard Page Aluminum & Vinyl Products Co. Inc.
John Paine - Verneris Siding Company (Northhaven, CT)
Bryon Traynoff - BT Home Revitalizing & Remodeling (Holland,
Volpe - Volpe Enterprises, Inc. (Cedars, PA)
Wilk - Indoor-Outdoor Remodeling, LLC (Livonia, MI)
Leach - Anderson Brooks Construction (Portage, MI)
Marc Harrington - Harrington Contracting (Walden, NY)
Jackson - Helping Hands Construction (N Rose, NY)
Vautrin - Dillon Vautrin Home Exteriors (Pulaski, NY)
Briley - Craftduck Construction (Bend, OR)
Territory Manager will contact you in the next few weeks to deliver
your iPod Nano.