Siding Complements Wildlife Refuge Location
Classic look of painted wood shakes contributes to thenatural
look and feel of a custom cottage.
Building a home in a beautiful natural setting carries with
it the responsibility of creating a structure that complements
Chesapeake, Virginia, homebuilder Dinsmore’s Custom
Construction had this concept in mind when it constructed
a beautiful custom cottage-style home overlooking the Back
Bay National Wildlife Refuge near Virginia Beach, Virginia.
Nestled among the trees at water’s edge, the recently
completed home displays an appealing mix of modern and traditional
influences and blends well with its natural surroundings.
significantly to the home’s appeal is CertainTeed Northwoods™
siding, which faithfully recreates the natural look of painted
wood shakes in low maintenance vinyl. With the help of Dinsmore’s
Custom Construction, homeowner Roxanne Snell selected Northwoods
Single 7" Straight Edge Rough-Split Shakes in Flagstone
for her home’s exterior.
Dinsmore’s Custom Construction
hired siding contractor Modern Exteriors & Repairs of
Virginia Beach to hang the siding. They installed about 50
squares of Northwoods, and to accent the arches and overhangs
around the home, the crew also installed CertainTeed Vinyl
Carpentry™ Beaded Triple 2" Vinyl Soffit in Colonial
White. The siding and trim were purchased from distributor
Eastern Aluminum Supply of Virginia, also of Virginia Beach.
John Hocutt, who owns Modern Exteriors
& Repairs with his son Michael Wright, is impressed with
Northwoods and says that the job ran smoothly. “Northwoods
siding is a very nice product,” he says. “It hangs
well and looks really good on the house.”
Brenda Dinsmore, who owns Dinsmore’s
Custom Construction with her son Jud, was also pleased with
the finished product, especially the siding. “I think
the Northwoods siding looks very attractive,” she says.
“The home is sort of a cottage style with an overhang,
so this siding fit the style of the home very well. I like
how it looks.”
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Ya salió la Guía para la instalación de
revestimiento vinílico (CTS206),
la versión en español
del manual de instalación completo de
,The Spanish language version of CertainTeed's complete installation
manual, is now available
this Newsletter to a friend:
eligible CertainTeed vinyl siding and Restoration Millwork™
products and earn cash in the form of a CertainTeed Rewards Visa®
card that can be used wherever Visa cards are accepted.
forget: From January 1, 2007 until October 31, 2007, you can earn
a rebate every time you buy eligible CertainTeed vinyl siding
and Restoration Millwork™ products. Simply submit your invoices
along with a completed redemption form, and you will be issued
your CertainTeed Visa card with the appropriate amount loaded
onto it. After that, each time you submit an invoice and redemption
form, rebates will be automatically added to your card, and you
will be notified.
For a listing
of eligible products and rebate amounts, and other program details,
ask your CertainTeed distributor or territory manager, or visit
our website www.certainteed.com/ShowMeTheMoney.
your skills, improve your company’s profitability,
and earn rewards available only to 5-Star Contractors.
you find yourself competing with estimates from unskilled,
fly-by-night contractors whose low-ball pricing makes
your estimates look high and cuts into your profits?
As a 5-Star Contractor, you'll have proof of your extensive
knowledge, experience, and professionalism in selling
and installing a wide range of CertainTeed siding and
trim products. 5-Star credentials are a competitive
edge that can distinguish you from the competition,
help close the sale, and improve profits.
What You'll Earn
Earning 5-Star status can also be very rewarding. If
you earn this distinction, you will receive exclusive
financial, merchandising, and promotional awards, including:
• $150 bonus reimbursement for your VSI Installer
Training fee loaded onto your “Show Me the Money”
Visa® debit card with your first purchase of qualifying
• An additional 10% rebate added to your card
for every purchase of qualified vinyl siding and Restoration
• A free trial of the CertainTeed MarketZone direct
• Free use of Step One Survey II, a web-based
pre-employment screening tool to help you select new
• Access to 5-Star promotional merchandise such
as work jackets, hats, shirts, etc.
• Free select samples and literature to help grow
addition, you'll receive an initial quantity of presentation
and consumer brochures explaining why homeowners should
turn to a 5-Star Contractor for their remodeling projects,
a 5-Star patch and long-sleeved shirt, a credentials
certificate, and premier listing on the CertainTeed
and VSI websites.
How to Qualify
To qualify as a 5-Star Contractor, you must provide
proof of Workman's Compensation and Liability insurance
where required by law, and successfully complete the
following training programs:
Vinyl Siding Master Craftsman
• Restoration Millwork Master Craftsman
• VSI Certified Installer
your CertainTeed distributor or Territory Manager for
details about the program, or log on to www.certainteed.com/5star
Ten New Profiles and TrueTexture™ Finish Add Design
Flexibility to Restoration Millwork™ Trim!
Specialty profiles and realistic woodgrain texture
a hit with homeowners and contractors alike.
options in low-maintenance building materials just
got better. CertainTeed recently introduced ten new
profiles to its line of Restoration Millwork Exterior
Trim. In addition to trimboards, sheets, beadboard,
one-piece outside and inside corners, brickmould,
and drip cap, Restoration Millwork now comes in ten
specialty profiles: 47 crown mould, 49 crown mould,
back band, base cap, bed mould, quarter round, rake,
shingle mould, sill and sill nose. The addition of
the new profiles as well as the introduction of TrueTexture
woodgrain finish make Restoration Millwork one of
the most versatile, natural looking exterior trim
materials on the market.
finish gives building professionals an unbeatable
option to customize the curb appeal of any house.
Molded from real rough-sawn cedar boards, TrueTexture
finish is an authentic-looking cedar woodgrain. Both
the TrueTexture and Smooth finishes come ready to
install in Natural White, though they can be painted
to suit any application.
will appreciate the workability and performance of
Restoration Millwork trim because it cuts, shapes,
routs, and mills with ordinary woodworking tools and
fastens with nails or screws. It can also be heat
formed for curved applications like arched windows,
doors, and filigrees. Ask your CertainTeed distributor
today for more information about Restoration Millwork
trim and accessories, or log on to www.certainteed.com/
VinylSafe™ Colors - The Freedom to Choose
color options for your customers..
VinylSafe Color Technology
from Sherwin Williams gives homeowners "the freedom to
choose the color they really want."
In the past,
you could choose only the same color or a lighter shade if homeowners
wanted to change the color of their vinyl siding or accessories.
Sherwin Williams has recently developed a color palette that
won't cause vinyl siding to buckle when darker colors are applied.
You can now offer more color options to your customers, including
dark colors on Restoration Millwork Trim. Though more than 100
shades are offered, Sherwin Williams can also custom match VinylSafe
Colors to suit every homeowner's preference. See your Sherwin
Williams dealer for a color chart and complete instructions
for painting vinyl siding and trim. Or, for more information,
log on to www.sherwin-williams.com/pro/
Tools That Can Help Increase Profits
tools help sell accessories and increase profits.
You're close to a signature on the dotted line - and the homeowner
has chosen a super-premium panel like Cedar Impressions, or Northwoods
or even a premium panel like Cedar Boards, Millennium, or Monogram.
But don't stop there. Now is the time to use one of the many tools
you have available to sell up and offer the homeowner the finishing
touches that will take this siding application from good to great.
Vinyl Carpentry Demo Kit (CTS1053) - This handy kit includes siding
profiles, corner systems, trim, crown molding, and many standard
accessories. Use it to demonstrate the beauty of using custom
accessories versus finishing corners and windows with standard
• Cedar Boards™ Accessory Box (CTS1087) - The full
line of Cedar Boards accessories is included in this handy demonstration
kit. Show your customers how SuperCorners, finish board, and band
board can be used to create a customized look for their home.
• Custom Vinyl Carpentry Accessory Chain (CTS1083) - Create
the accessory tool that works best for you. Select 10 decorative
trim and accessory items, and we will send them to you on a convenient
chain that you can take with you to every sales call.
• ColorView - Direct your customers to the "Homeowner"
area of CertainTeed's website, where they will find this handy
interactive design tool. Homeowners can mix and match various
accessory types and colors. They'll instantly see how the right
accessory can give their house a custom look that stands apart
from others in the neighborhood. www.certainteed.com/colorview
• Decorative Trim Glamour Brochure (CTS160) - This large,
full-color presentation piece shows the dramatic impact decorative
trim components have in actual applications. It includes custom
corner, window, and accent details; full-color illustration of
product specific accessories, like Cedar Impressions Mitered Cornerposts
and foam-backed SuperCorners; and decorative trim like corner
blocks, rosettes, and cornice molding.
Install Matching Accessories for Custom
Werner is CertainTeed's in-house application specialist. A former
owner of his own contracting business, Bob has over 30 years of
experience in the industry.
As you may have read earlier in this newsletter, specially designed
accessories can make any siding installation a custom job. This
is particularly true when installing one of our super premium or
premium sidings styles. Clearly, customers who choose these panels
are trying to either make their homes stand out from others in the
neighborhood or match a style appropriate for the surroundings.
Also, because most accessories come in a choice of colors that contrast
or complement the siding, homeowners are more likely to recognize
accessories as an opportunity to customize. More importantly, adding
Vinyl Carpentry decorative trim and accessories and Restoration
Millwork Trim to the job can significantly increase your profit
Here are some
of the items you should consider when developing your next sales
proposal. (Step-by-step installation instructions are available
or by calling our Fax-on-Demand number, 800-947-0057. Press 13 for
Vinyl Carpentry or Restoration Millwork and follow the prompts.)
• All CertainTeed Siding styles offer customers a wide array
of functional accessories for virtually every imaginable purpose.
But decorative items such as beaded, fluted, or traditional SuperCorners,
window & door lineals, crown molding, corner blocks and rosettes
can make any home look special.
• Cedar Impressions Perfection Shingles and Rough-Split
Shakes bring even more options. Matching mitered cornerposts provide
the perfect corner transition for every style. Cornice molding
can add a custom finish to the top course of siding. Or, create
a striking transition between two styles of siding or other cladding
with band board trim.
• Northwoods Shakes - A 1" woodgrain cornerpost or
1-1/4" insulated cornerpost and 1-1/4" inside cornerpost
are sized to fit the 1" panel projection and complement the
cedar shake siding.
• CedarBoards Insulated Siding comes with a full line of
accessories, including a Traditional SuperCorner and standard
woodgrain cornerpost with TrueTexture™ finish. A new 3-1/2"
finish board creates an attractive top molding piece, and a 7-1/4"
wide band board with integral custom-contoured foam backing serves
as a striking transition piece between two different types of
Millwork Trim—Use this solid PVC trim around windows and
doors, soffits and gables, corners and columns—anywhere
decorative trim appears. It is especially appropriate for remodeling
applications because, like vinyl siding, it is virtually maintenance
free. That and its TrueTexture finish make Restoration Millwork
an obvious replacement for wood. You can choose from trimboards,
sheets, beadboard, one-piece outside and inside corners, brickmould,
drip cap, and ten specialty profiles. Only your imagination can
limit the custom looks you can create.
To make the
most of your projects, and your profits, don't forget decorative
accessories with each of your application designs. For design ideas
and more information about decorative trim and accessories, ask
your distributor for Vinyl Carpentry & Restoration Millwork
(CTS160) and Great Ideas! (CTS181). CertainTeed Vinyl
Carpentry™ Accessories & Decorative Trim (CTS154)
contains product descriptions and a helpful siding/accessories matrix.
a question to Bob Werner.
If there ever were a reason to let samples tell the story, this
new Wood Comparison Samples illustrate the natural TrueTexture rough
cedar finish of Monogram 46 (CTS1084) and the extra
smooth finish of Restoration Smooth (Code WT817)
versus real wood samples. It’s a powerful way to demonstrate
how the CertainTeed finishes replicate real wood.
Need to demonstrate
how the PanelThermometer helps properly space Cedar Impressions
panels? The new D7" Baggie Sample (CTS142) contains two 12"-long
D7" panels you can use to show installers how to use the PanelThermometer
and temperature indicator marks to set the spacing of Cedar Impressions
CertainTeed distributor or Territory Manager to learn how you can
receive these useful samples.
Steven Alves of Stevens Home Improvement Company, Inc., of Fairhaven,
MA, sent in this winning tip: "I use a two-step close. The
first step, of course, includes measuring, taking digital pictures,
listening to the customer, creating a diagram of the house, etc.
Before I leave the home after this first visit, I make the follow-up
appointment and ask the homeowners to pick a few siding colors.
When I come back for the next appointment, I show the digital pictures
I took and display the color samples on the house to show the customer
larger actual pieces. I find when I take those few extra steps,
the customer starts to feel obligated to deal with my company, and
the close is more assured. Finally, I don't assume that just because
I've done work for a customer previously, I don't have to follow
all the selling steps. It isn't a done deal until I have a contract
and a deposit check."
Thanks for the
Does it pay to remodel? You bet it does.
By Doug Nyberg
In November 2006, Remodeling magazine published its annual Cost
vs. Value survey, a report of average construction costs and resale
values for a range of common remodeling projects. The data continue
to support the value of remodeling in adding to the resale value
remains the best remodeling value for mid-range projects, recouping
a whopping 87.2% of its installed cost. For the full report, including
a look at regional costs and resale values, go to http://www.remodeling.hw.net/industry-news.asp?sectionID=0&articleID=386605