Edge Rough Split Shake and a New Perfection Shingle Offer
More Options in Cedar Impressions® Siding
panels bring more choices and installation improvements.
Responding to distributors' requests for
more choice in Rough-Split profiles, we have introduced Cedar
Impressions® Double 7" Straight Edge Rough-Split
Shakes. Made of durable, injection molded polypropylene, the
57-inch shakes panel has a 1-inch panel projection and deep,
random grain that replicates the look of real cedar shake.
A matching 7-inch exposure Rough-Split Mitered Cornerpost
is also available.
Double 7" Perfection Shingle features two rows of 7-inch
shake exposure on a 48-inch-long panel. With its 3/4-inch
panel projection and real-cedar finish, the new Perfection
Shingle looks like traditional cedar shingles, particularly
when it is pared with its complementary Mitered Cornerpost.
Both panels feature our TrueTexture™ finish and the
many installation innovations that have made the Cedar Impressions
family of premium siding some of our most sought-after products.
installation innovations that have contributed to the success
of the Triple 5" Perfection Shingle and Double 9"
Rough-Split Shakes are also present on the new products. The
D7" Straight Edge Rough-Split Shake and NEW D7" Perfection
Shingle are manufactured with our Molded Perimeter Lock™
on every panel; these locks hold the panels together tightly
and create a seamless appearance. The panels also feature reinforced
nail slots that ensure secure installation and ribs on the back
of the panel that provide structural stability. In fact, these
new panels are so sturdy they will withstand hurricane-force
Installers will love the Straight Edge Rough-Split
Shakes and NEW Perfection Shingles panels because our patented
PanelThermometer™ and temperature lines ensure accurate
installation every time. The panel temperature and corresponding
alignment marks are clearly displayed on every panel—so
installers get it right regardless of temperature changes
during the day. (See the article below for more details) This
installation innovation is available only on Cedar Impressions
more information about these and the other products in the
Cedar Impressions family of siding, log on to www.certainteed.com
or ask your CertainTeed distributor.
Did you just learn about the Trade Talk newsletter? Did a friend
or colleague forward it to you? Click
here for your FREE subscription to Trade Talk.
Send Us a Tip and Win an iPod!
Send us your sales
or installation tip, or send us photos
of your best work demonstrating CertainTeed siding products used
in an innovative way, or projects that posed unusual installation
challenges. If your tip or your photos are published, you’ll
win a 2GB Apple iPod Nano. Click
here to submit your tip.
this Newsletter to a friend:
46 Siding Can Beef Up Your Bottom Line
heavy duty panel is thicker, stronger, with better wind load performance.
first in style, first in performance, and first in installation
innovation, our beefier .046-inch thick Monogram™ 46 siding
has set a new standard for the industry. Designed to perform in
the harshest weather conditions, Monogram has design and performance
advantages that homeowners value.
• RigidForm™ 220 technology - double thick,rolled-over
nail hem that has been tested to withstand 220 mph winds
• CertiLock™ - exclusive locking system with self-aligning
multiple bends that ensure a secure fit from course to course
• Deep panel projection - 3/4-inch panel projection for
rigid, straighter-on-the-wall panels
• Patented STUDfinder™ Installation - keeps nails
positioned into studs and away from plumbing and wiring
• PermaColor™ Lifetime Fade Protection on more than
30 colors, including dark hues and semi-transparent stained blends
• TrueTexture™ Rough Cedar Finish
• Three classic styles: Double 4" Clapboard and Double
5" Clapboard and Dutchlap
To help you
sell this premium panel, you can order full color glamour and
pocket brochures, a Sample Folder and Color Chips, Box Sample,
and Display Board. For more information about Monogram 46 style
and color options or to order sales materials, log on to www.certainteed.com.
Millwork and Vinyl Carpentry Combine for the Perfect Finish
touches start with decorative trim.
you know how to turn a good siding project into a great
siding project? Finish it with Restoration Millwork™
and Vinyl Carpentry trim and accessories. With more
than 70 trim pieces, corner systems, and decorative
accessories to choose from, you can add distinctive
touches to windows, doors, and corners; soffit and gables;
frieze boards; porches and columns—anywhere exterior
trim can enhance the curb appeal of a building .
trim and accent pieces create the look of wood craftsmanship
with the convenience of low maintenance vinyl. Our Vinyl
Carpentry trim and accessories come in a wide a variety
of colors and finishes, so homeowners can choose coordinating
or contrasting accents. Vinyl Carpentry trim and accessories
are suitable for new construction and remodeling applications,
and can be installed by any experienced siding contractor.
Millwork Exterior Trim will customize the look of any
exterior. This PVC trim looks and feels like top-grade
lumber. Installers like working with Restoration Millwork
Trim because it cuts, shapes, routs, and mills with
traditional woodworking tools and fastens with nails
or screws. A low-maintenance material that is guaranteed
for 25 years, Restoration Millwork comes in a Natural
White smooth or TrueTexture™ rough-sawn cedar
finish that is ready to install.
a recent development, Sherwin-Williams has introduced
SuperPaint® Exterior and Duration coatings with
VinylSafe™ technology. The new paints, which can
be applied to Restoration Millwork Trim, give building
professionals the opportunity to offer more trim options
to homeowners because they are no longer restricted
to 100 percent acrylic latex paints with light reflective
values greater than 55. This is particularly important
in regions where dark trim is customary.
your CertainTeed distributor today for more information
about Vinyl Carpentry and Restoration Millwork trim
and accessories, or log on to www.certainteed.com.
If you'd like some great ideas for using trim and accessories,
ask to see the 32-page "Great Ideas" brochure,
which is available from CertainTeed or your distributor.
Siding and Restoration Millwork product payback.
CertainTeed products, and we'll show you the money!
CertainTeed is unveiling an exciting new contractor
promotion for 2007 that makes it easy for you to earn
cash in the form of a CertainTeed Rewards Visa®
card that can be used wherever Visa cards are accepted.
January 1, 2007 until October 31, 2007, you'll be
eligible for a rebate every time you buy eligible
CertainTeed vinyl siding and Restoration Millwork™
products. Simply submit your invoices along with a
completed redemption form, and you will be issued
your CertainTeed Visa card with the appropriate amount
loaded onto it. After that, each time you submit an
invoice and redemption form, rebates will be automatically
added to your card, and you will be notified.
a listing of eligible products and rebate amounts,
and other program details, ask your CertainTeed distributor
or territory manager, or visit our website in January
NEW! Five-Star Contractor Program
new way to enhance your skills, improve your company’s
profitability, and earn rewards available only to 5-Star Contractors.
You’re a professional, but how do you
distinguish yourself in an increasingly competitive market?
And more importantly, how do you respond to homeowners who challenge
you with estimates from unskilled, fly-by-night contractors
whose low-ball pricing keeps you on the defensive?
CertainTeed’s exclusive 5-Star Contractor
Program can help you earn the credentials you need to establish
yourself as a professional and protect your profits. The 5-Star
Program is for contractors who want to grow beyond the current
Master Craftsman designation into a program of more extensive
learning and skills development. 5-Star Contractors are masters
in their field, highly-trained professionals with demonstrated
expertise in selling and installing a wide range of CertainTeed
siding and trim products.
Earning 5-Star status can also be very rewarding. If you earn
this distinction, you will receive exclusive financial, merchandising,
and promotional awards, including:
• $150 bonus credits to your “Show Me the Money”
Visa® card (see previous article) with your first purchase
of qualifying products.
• An additional 10% rebate added to your card for every
purchase of qualified vinyl siding and Restoration Millwork™
• A free trial of the CertainTeed MarketZone direct mail
• Two free trials of Step One Survey II, a web-based pre-employment
screening tool to help you select new employees.
• Access to 5-Star promotional merchandise such as work
jackets, hats, shirts, etc.
• Free select samples and literature to help grow your
you'll receive an initial quantity of presentation and consumer
brochures explaining why homeowners should turn to a 5-Star
Contractor for their remodeling projects, a 5-Star patch and
long-sleeved shirt, a credentials certificate, and premier listing
on the CertainTeed and VSI websites.
To qualify as a 5-Star Contractor, you must provide proof of
Workman's Compensation and Liability insurance and successfully
complete the following training programs:
• Vinyl Siding Master Craftsman
• Restoration Millwork Master Craftsman
• VSI Certified Installer
your CertainTeed distributor or Territory Manager for details
about the program which will be available January 2007 on www.certainteed.com/5star
Patented PanelThermometer Ensures Perfect Fit
Werner is CertainTeed's in-house application specialist. A former
owner of his own contracting business, Bob has over 30 years of
experience in the industry.
you install polymer shake siding, the temperature issue has always
been important to achieve a beautiful, finished appearance. CertainTeed
has addressed this issue with the addition of a patented PanelThermometer™
on Cedar Impressions® siding.
Impressions siding panels are made of thick, extra-rigid injection-molded
polypropylene. Then we go the extra step by taking into account
how changing temperatures will cause the siding to expand and
contract. The patented PanelThermometer ensures proper installation
in any season.
Panel Temperature Most Important
Which temperature is most important when you install siding—the
temperature of the outside air or the temperature of the actual
siding panels? While ambient temperature does have an influence,
it’s the panel temperature that is most critical.
But sometimes, this can be difficult to determine. For example,
the outside air could be a crisp, cold 30°F, but if the siding
has been sitting in the sun, the panel temperature could actually
be 30 to 50 degrees higher.
eliminates the guesswork in determining panel temperature. An
easy-to-read temperature strip comes already secured to the front
of every Cedar Impressions panel where the two panels join. The
PanelThermometer displays that panel’s current temperature,
which may not be the same as the outdoor air temperature.
panel thermometer, you will never know if your panel is installed
correctly. But as long as you align the same panel temperature
lines to match the brightest illuminated cell on the thermometer
strip, you’ll always achieve proper spacing and achieve
beautiful results with every home.
a question to Bob Werner.
CedarBoards Accessories Create a Finished
Look and Speed Installation
Band board, finish board, inside and outside corners, lineals,
and J-channel speed installation.
The insulated siding selected #1 by builders and remodelers is now
easier to install. CedarBoards™ Insulated Siding has an expanded
line of accessories that have been specially designed to accommodate
the 1-1/4-inch-thick CedarBoards panel. These accessories help create
the look of fine carpentry and install faster than standard accessories
Like the panels,
CedarBoards accessories are backed with foam insulation that has
been treated with fire retardant and insect repellent and contains
no ozone-depleting chemicals. Using these specially designed accessories
can speed installation because, unlike standard trim and accessories,
they are 1-1/4-inches thick and don't require special fitting with
foam shims and fillers. Also, the specially contoured foam backing
provides strength and rigidity to the accessories, absorbs sound,
and helps prevent air infiltration. It also compensates for minor
imperfections in the wall.
to starter strip, J-channel, and 3-1/2 inch lineal, CedarBoards
accessories now include:
SuperCorner - 5-1/2-inch face, 20-foot, matte cornerpost
• Standard Corner - 3-1/3-inch face, 10-foot, woodgrain cornerpost
• Inside Corner - 1-1/2-inch face, 10-foot, matte finish
• Finish Board - 3-1/2-inch-wide top board in rough cedar
• Band Board - 7-1/4-inch-wide transition board in rough cedar
Foam shims continue
to be available for use with standard accessories.
Ask your CertainTeed
distributor to show you the entire line of CedarBoards accessories,
or log on to www.certainteed.com
for more information.
CertainTeed Vinyl Siding Earns VSI
Third-party verification of long-lasting, durable siding colors..
CertainTeed has earned the Vinyl Siding Institute's (VSI) Color
Certification for its siding and trim. The VSI color-retention certification
process requires a two-year, outdoor weathering study. Each certified
CertainTeed color demonstrated the ability to resist major changes
in a variety of climates.
vinyl siding is a durable product that never needs painting, customers
want to make sure that their vinyl siding will keep its color and
look beautiful after the passage of time and exposure to the elements,”
said VSI President Jerry Y. Huntley. “We are pleased to offer
a process that certifies these shades for color retention.”
certification is a new VSI program based on the performance standard
for color retention, ASTM D6864. To qualify for color retention
certification, CertainTeed’s vinyl siding first received certification
for overall quality and performance based on the industry standard
ASTM D3679, which covers criteria such as weatherability, windload
and impact resistance, among others.
color-retention certification program exposed our colors to both
real-time and accelerated weather procedures to prove their endurance.
We take pride in offering our customers an extensive selection of
colors that have demonstrated their ability to keep homes beautiful
throughout the years,” says Barbara Dennis, Director of Marketing
for CertainTeed’s Siding Products Group. Dennis adds that
CertainTeed backs its vinyl siding with PermaColor™ Lifetime
Fade Protection, providing homeowners further assurance that CertainTeed
vinyl siding colors stay true over time.
Jim Vezina of C&S Distributors in Bridgeport, CT, sent in this
winning tip: "I had a customer who was covering some 6 x 6
posts using Beaded Soffit and was looking for a way to finish off
the top and bottom so the seam didn't show. We recommended Cornice
Molding and the new Cornice Cap. They gave the post a nice clean
look and made his customer very happy."
Thanks for the
tip, Jim. If you'd like to learn how to install the new Cornice
Cap, call CertainTeed's Fax-on-Demand number, follow the prompts,
and enter 224.