Impressions® Double 9" Rough-Split Shakes Weather
techniques and robust siding take Alaska head on.
There's field testing and then there's field
testing. Located 300 miles northeast of Anchorage, Gakona,
Alaska, may turn out to be the ultimate field test for Cedar
Impressions® D9” Rough-Split Shakes.
by a homeowner to investigate the possibility of installing
the Cedar Impressions panel on his home in Gakona, Rocky Ward,
owner of 3 Rivers Construction, called Valley Forge for some
information about the product. "I was so surprised,"
reports Drew Brandt, Cedar Impressions marketing manager.
"My first thought was, 'How does someone in Alaska even
find out about Cedar Impressions?' Rocky told me a customer
found it on CertainTeed's website, but he needed to make sure
the product would be suitable for Gakona's average -15°
F low temperature in January. Our technical people assured
me it is, and Rocky and I immediately began working out the
of Cedar Impressions D9” Rough-Split Shakes were shipped
more than 3,800 miles from McPherson, KS, to Seattle, and
then on to Anchorage. From there the siding was loaded onto
a truck for the final 300 miles. While the initial phone calls
began in October 2005, the job took nine months to complete.
Below-freezing temperatures, high winds, and approximately
5 hours of daylight in the winter prevent a faster pace until
the summer, when nearly 24 hours of daylight give contractors
and remodelers a chance to catch up.
Now that it's installed,
what does Rocky Ward think about Cedar Impressions Rough-Split
Shakes? "It's great. It looks terrific; it installed
smoothly; and the homeowner is delighted," he said. While
Rocky acknowledged that the Cedar Impressions panels "are
not like conventional lap siding", he reports that once
the installers learned to lock the panels straight up instead
of rocking them in from left to right, they stepped up the
pace and the installation proceeded quickly.
With the patented
PanelThermometer and temperature indicator lines to guide
proper panel spacing, Molded Perimeter Lock to ensure positive
locks that can withstand high windload pressures, and molded
ribs on the back of the panel to provide structural stability,
these durable polypropylene panels can take just about anything
the Alaskan climate can deliver.
here for more information about Cedar Impressions Double
9” Rough-Split Shakes and read The
Winner Is... (below) for more photos of the Rough-Split
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this Newsletter to a friend:
Millwork Solid PVC Finish Trim Cuts, Installs, and Looks Like
trim looks like wood, but requires virtually no maintenance.
siding, vinyl windows, and composite and PVC fence, deck, and
rail have cleared the way for homeowners to put away their sandpaper
and paint brushes in favor of deck chairs and cold drinks. Trim
the windows and siding with Restoration Millwork solid PVC trim,
and those same homeowners can completely rid themselves of their
paint brushes at the next garage sale. For low maintenance trim
that looks and installs like wood, Restoration Millwork can't
Does it really
look like wood? You bet. Restoration Millwork looks so authentic
that it was used in the restoration of a 101-year-old home in
Can it be
milled and cut like wood? A Kentucky-based fabricator that manufactures
more than 200,000 vinyl windows per year has switched to Restoration
Millwork for extension jambs because it is bendable and doesn't
swell when heated. But it can be heat formed to make easy work
of trimming architectural windows with half-round circles, eyebrow
segments, full circles, ellipses, and more.
Does it install
like wood? Remodelers across the country report that they cut,
shape, and rout Restoration Millwork with ordinary woodworking
tools and fasten it with either nails or screws. They can choose
from a variety of widths and thicknesses and count on the product's
piece-to-piece consistent dimensions for accurate fit and finish
corners, window casings, custom designs, and more--use Restoration
Millwork solid PVC trim whenever you want low maintenance, wood-look
To view the
complete line of Restoration Millwork trim as well as installation
Impressions Gets Rave Reviews from Installer
installer Jennifer Baldino has good things to say about
Cedar Impressions siding.
this email from Jennifer Baldino, an apprentice installer.
Jennifer is working for Bernard Contracting in Carver,
MA, installing Cedar Impressions Triple 5” Perfection
a teacher who recently took a job on a construction
crew for the summer. Our first job was to re-side a
house with your Cedar Impressions siding. Let me just
say how impressed I am with your product. Not only with
how great it looks but with the science and thought
that went into the manufacturing. This was the first
time I had ever worked with vinyl siding. The owner
of the company who is apprenticing me had never used
it either. But both of us found it to be VERY easy to
work with. The instructions were excellent, and the
layout made installation a breeze. I know it's unusual
for a woman to be working on a construction crew to
begin with and siding is not the easiest of jobs. But
your product was excellent to work with and made my
first week of work very enjoyable. I have recommended
your product to two friends of mine who are considering
re-siding their homes."
And welcome to the industry.
Install CedarBoards to Cover Imperfect Walls
Werner is CertainTeed's in-house application specialist. A former
owner of his own contracting business, Bob has over 30 years
of experience in the industry.
One of the
best features of CedarBoards™ Insulated Siding is the
TrueComfort® Custom Contoured Foam behind every panel. In
addition to increasing the R-value of the siding, the 1-1/4
” thick foam adds strength and rigidity to the siding
panel. That's why so many remodelers are choosing CedarBoards
to smooth out minor imperfections in walls.
insulated siding can help even out wall surfaces. However, if
the peaks and valleys of the walls are extreme, you will have
to repair the underlayment before you install the siding. Make
sure the substrate is smooth and flat, and if the surface is
significantly uneven, apply 1/4" foam sheathing before
installing the siding.
factory-cut panels, the foam is set back 3/4" from both
ends of the panel, and the adhesive begins 1" back from
the end of the foam. To correctly overlap CedarBoards panels,
slip the vinyl edge of the bottom portion of the seam between
the foam and the vinyl panel. Then slide the panels together
until the foam ends touch. For field-cut panels, you will have
to cut back the foam 3/4" before you can overlap the panels.
To fit CedarBoards
siding into trim pieces around windows, doors, and other openings,
use 1-1/4" J-channel and outside CedarBoards cornerposts.
Insert the field-cut or factory end of the siding panel into
the J-channel or cornerpost. To fit panels into inside corners,
remove 1-1/4" of additional foam from the ends of factory-cut
panels. Remove 2" of foam from the ends of field-cut panels.
Fit all other accessories with foam shims so the accessories
are on the same plane as the panels.
have to build out windows, doors, and other openings so they
don't look recessed. Use wood shims and either aluminum trim
coil or vinyl lineals to build out the openings. If you are
using utility trim or dual undersill trim to secure the panel,
shim the trim to accommodate the thickness of the siding panel
and remove the top 1" of the foam backing so the top of
the panel fits into the shimmed trim. Do the same thing when
you hang the last course of siding under the soffit.
Ask a question
to Bob Werner.
Northwoods™ Hits the Market with a Bang
respond positively to the detailed grain; deep, tapered gaps;
and invisible lap joints.
Northwoods™ Shakes - the newest addition to our line of
vinyl siding - is taking the country by storm. From Michigan,
to Massachusetts, and along the East Coast, contractors and remodelers
are reporting that homeowners are responding positively to these
authentic-looking rough-split shakes.
owner of Reading Construction, reports, "Homeowners like
it. The Single 7" panel has a deep 3/4" projection,
and the shake pattern looks real. And customers like having 17
colors to choose from."
it for one of my customers, and it went up easily. You have to
center pin the panels, and that keeps the rib width at the lap
joint from being too wide or too narrow. When it's up, you can't
even tell where the laps are. The panels are 10 feet long, so
a course of siding goes up quickly."
Ask your local
distributor about the new Northwoods Single 7" and Single
10". Shakes, or for more information, log on to http://www.certainteed.com/CertainTeed/Pro/Contractor/Siding.
A regular feature designed to spotlight the purpose and use
of Marketing and Sales tools.
This extra-large size presentation book is packed with information
about the features and benefits of CertainTeed CedarBoards™
insulated siding. The book’s easel-style format with spiral-bound
edge allows you to flip through the pages easily, making in-home
presentations a snap.
You can start off highlighting the product’s remarkable performance
value. Point out how CedarBoards’ TrueComfort® custom
contoured foam, which carries the government’s Energy Star
rating, increases R-Value and helps reduce heating and cooling costs.
Explain how the foam also serves as an effective sound barrier and
provides exceptional strength and rigidity for outstanding impact
resistance, and a firm wall of protection. Then, show how CedarBoards’
straight, even face, deep panel projection and natural cedar texture
impart the look of authentic wide-board wood siding. The detailed
product information, graphics and illustrations this book contains
will help your customers clearly understand CedarBoards’ perfect
balance of beauty and performance.
Certified Installer Program
Now Available Nationwide
can increase your credibility with homeowners.
Vinyl Siding Institute's Certified Installer Program, which was
introduced in selected cities in 2005, is now available throughout
the United States and Canada. The program is a two-and-a-half
day course of classroom and hands-on study of proper installation
techniques for vinyl siding. Installers with more than three years
experience may qualify to take the Certified Installer's examination
without the course.
CertainTeed Director of Communications and a member of the manufacturers
development committee for the VSI program, explains, “This
program is a tremendous opportunity for installers to earn independent
validation of their knowledge and skills. The certification will
add value to the contractor's sales proposition and could be the
critical difference in winning jobs. The certification can also
give contractors a solid answer to homeowners who ask, ‘Why
should I hire you?’”
Trainers like our own Bob Werner teach the courses. All VSI Certified
Trainers have extensive industry experience. They have also completed
a Train-the-Trainer course and passed an exam on training skills
and knowledge of installation techniques.
For more information
about the VSI Certified Installer Program, visit www.vinylsiding.org
or call VSI's toll-free hotline: 888-367-8741.
Ward of 3 Rivers Construction in Gakona, AK, took the winning photos
and will receive a 2GB Apple® iPod® Nano.
We asked for photos that show CertainTeed siding in an unusual installation
or setting, and we got them. These pictures were taken during the
installation of Cedar Impression D9" Rough-Split Shakes (see
article above). Notice that the foundation of the house is 6feet
off the ground to avoid underground freeze-thaw heaving. And while
you're at it, check out that clear blue sky visible for miles.
Insulated Siding Not Eligible for Tax Credit
Despite claims to the contrary by some of
our competitors, the IRS has clarified its Notice 2006-26 and reminds
taxpayers that newly-installed insulated siding is not eligible
for the energy tax credit.
are telling customers that a portion of the costs associated with
purchasing their insulated siding qualifies for a tax credit because
the siding is an "Eligible Building Envelope Component."
However, recent IRS clarification has restricted that definition
to "an insulation material or system that... is specifically
and primarily designed... to reduce heat loss or gain of a dwelling
unit when installed in or on the dwelling unit..."
Siding is specifically
excluded as an Eligible Building Envelope Component because it is
"not specifically and primarily designed to reduce heat loss
or gain of a dwelling unit if its principal purposes are to provide
structural support, to provide a finished surface, as in the case
of drywall or siding, or to serve any other function unrelated to
the reduction of heat loss or gain."
If your customers need
further convincing about the IRS ruling, direct them to: http://www.irs.gov/pub/irs-drop/n-06-53.pdf
Full-Color Ads Running in Major Remodeler Publications
you haven't already seen them, check out the new series of full-color
ads running in the popular remodeling publications. Ads in Remodeling,
Professional Remodeler, Replacement Contractor, and the
Journal of Light Construction highlight Cedar Impressions,
Board & Batten, Millennium, and Monogram siding. We're particularly
fond of the ad for Cedar Impressions Double 9" Rough Split
Shakes: Wood snobs, you are officially on notice.
Cut them out.
Take them with you. Your customers will enjoy seeing the siding
they've chosen in these nationally recognized trade journals.
#1 for the 9th Straight Year
the most recent brand study conducted by Remodeler magazine, you
named CertainTeed the #1 siding in use and in preference:
of you said you are familiar with our brand of siding and accessories
• 57% reported that you've used CertainTeed siding more
than any other brand within the last year
• 28% (nearly twice as much as the next popular brand) said
CertainTeed is the brand you use most often
• 68% plan to consider using CertainTeed brand siding in
the next year
What else can
we say except, "Thanks."
Contractor Survey Winners
Tuning in to CertainTeed
had a very strong response to the recent survey we sent to our Trade
Talk readers. We thank all of you who took the time to participate
and help us understand how we can do a better job of serving you.
Below is a listing of the ten winners we pulled from the participant
drawing. They will receive an Apple 2GB iPod. Thanks again.
Here is the list:
Smith - All Pro Improvements, Inc. - Columbia, SC
Tenenbaum - Re-Side Unlimited LLC - Berkeley Heights, NJ
Shields - Advanced Home Technology - Hartford, CT
smith - Vinylside - Warren, MI
Lillibridge - Dal Construction LLC - Windsor Locks, CT
Durante - Durante Windows & Siding - Irondale, AL
Candelore - Pat Leahy construction co. - Cape May Court
Weimer - TLW Roofing & Home Improvements - Dayton, OH
Goerlich - Reasonable Roofing & Remodeling Inc. - Port
Smith - Homesecure Construction, Inc. - Shreveport, LA