Complete Product Line -
Two Great Brands
addition to many exciting new products for 2006, CertainTeed
is proud to expand its offering to include the distinctive
Wolverine brand sidings.
Vinyl Shake Siding
In the spring, CertainTeed will introduce its Northwoods™
family of vinyl shake siding. Northwoods is manufactured with
our patented continuous vacuum formed process, creating panels
with detailed grain texture and deep, tapered gaps. Choose
from two profiles: Single 7 in. Straight Edge Rough-Split
Shakes and Single 10 in. Random Hand-Split Shakes. These .050
in. thick, sturdy panels install like traditional vinyl siding
and have a Class 1(A) Fire Rating. The 10 ft., single-course
panels install quickly with a minimum of waste. Designed for
16" on center installation, Northwoods does not require
a nailable substrate and is compatible with steel stud construction
& Batten Vertical Siding
Board & Batten vertical siding recreates the traditional
look of alternating wide and narrow rough cedar boards. Straight-edge
battens and a flat-face board design give this .048 in. thick
siding an even surface and a sharp, carpentered look that
is ideal for accent and whole-house applications. Board &
Batten’s 6-1/2 in. board span is the industry’s
widest. It is available in 12 colors and in both 10 ft. and
12 ft. 6 in. lengths. The longer panels are ideal for higher
walls, providing seamless installation up to 12 ft. 6 in.
For standard height walls, the 10 ft. panels are the perfect
Four Wolverine Sidings
Wolverine’s legacy of architectural
accuracy and performance is added to the expansive CertainTeed
Wolverine Restoration Shapes™ features
four distinctive shingle style panels replicating the natural
look of rough-hewn cedar shakes: Single 7 in. Shakes, Double
9 in. Rough-Split Shakes, Single 10 in. Random Hand-Split
Shakes, and Double 6-1/4 in. Half-Round Shingles. [More
Smooth™ is designed in the tradition of 17th
century American craftsmanship with a historically accurate
finish that replicates the smooth sealed and painted wood
in two .044 in. thick styles: Triple 3 in. and Double 4-1/2
in. Clapboard. [More
Wolverine American Legend™
offers versatile great looks and performance in seven .042
in. thick styles: Triple 3 in. Brushed Clapboard, Double 4
in. Woodgrain or Brushed Clapboard, Double 5 in. Woodgrain
Clapboard, Double 4-1/2 in. Dutchlap, Single 6-1/2 in. Beaded,
and Single 8 in. Brushed Clapboard. [More
combines great looks and affordability in four .040-in. thick
woodgrain styles: Triple 3 in. Clapboard, Double 4 in. Clapboard,
Double 5 in. Clapboard, and Double 4-1/2 in. Dutchlap.
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adds even more selling power to the best and most comprehensive
line in the industry with many new colors and styles for
Cedar Impressions® dramatically expands the color
palette in all styles with new, high impact shades like
Autumn Yellow, Barn Red, Cypress, Sable Brown and Flagstone,
to mention only a few. D9 Rough-Split Shakes
doubles the offering with 8 new colors, D7 Perfection
& Half-Round Shingles now offer 19 colors with 5 additions,
and T5 Perfection Shingles add 3 colors. [More
Monogram™ adds two rich
deep colors in Double 4” Rough Cedar: Flagstone
and Sable Brown. Monogram reigns as the premium category
leader with more value-added features and the widest range
of colors in the industry. [More
CedarBoards™ Insulated Siding with
TrueComfort™ Technology - formerly called
TrueComfort siding - is available in a new Single 7 in.
Clapboard style. The new style has the natural look of
wide board wood siding with a rough cedar texture that
is molded from real cedar boards, a flat even face and
a straight-edged ¾ in. panel projection. It is
available in all 12 of the popular CedarBoards colors.
Along with the other CedarBoards styles, Double 6 in.,
Double 4 in., and Double 4-1/2 in. Dutchlap, the Single
7 in. profile will be supplied in easier-to-handle single
Wide Pocket Accessories – A Traditional
SuperCorner™, a 3-1/2 in. Lineal and an Inside Cornerpost
are added to comprise a complete line of wide pocket accessories
for use with CedarBoards Siding or Cedar Impressions D9
Solid Triple 3-1/3 in. Soffit and Vertical Siding
is the latest addition to our line of Vinyl Carpentry™
Soffit. A companion to the popular Triple 3-1/3 in. InvisiVent®
Soffit, the new solid version is ideal as a vertical siding
for whole walls or accent areas, or as a soffit where
ventilation is not required. Both Triple 3-1/3 in. Solid
and InvisiVent Soffit will also be shipped in single
square cartons. [More
Nyberg completed the 2005 Ironman World Championship Competition.
You may recall that in our
last issue we told you Doug Nyberg, our director of sales
productivity, was training for the 2005 World Ironman
Competition in Kona, Hawaii, in October. In addition to
honoring his deceased mother by raising money for research
for Creutzfeldt-Jakob disease, Nyberg’s goal was
to complete the 2.4-mile swim, 112-mile bike ride, and
26.2 mile run in less than the allotted 17 hours. We’re
pleased to announce that he did it. Nyberg completed the
grueling event in 15 hours, 25 minutes, and 50 seconds.
Doug Nyberg, Director of Sales Productivity, CertainTeed
It is called many
things… the sales funnel, sales pipeline, back-log, etc.,
but for a variety of reasons, a company needs to know what work
it has coming up in the future. These reasons include personnel
planning, product ordering, advertising/marketing strategies,
capital investment needs, etc. The key is to have future jobs
lined up in such a fashion that your lead times for completion
are balanced with the expectations of your customers.
The winter months, particularly if you live
in a northern climate where the weather is not conducive to
outdoor work, is a great time to maximize your sales productivity
by filling your company’s funnel of upcoming jobs. You
already know how to do this as you run successful businesses,
but some idea reminders never hurt.
You want to contact past clients
either for additional work they may need on a new project or
to ask for referrals of people they may know who are considering
a new look for their house in the Spring. Many have said that
there is no better customer than a referral customer... they
know what to expect and the quality of work that you bring to
Another popular method that many
use to help fill their pipeline is Winter/Spring home shows
or local home improvement radio shows. If you participate in
a home show you may want to consider offering an incentive for
those that put their name and phone number in a drawing. Then
you can use the data to follow-up with them to determine how
you may assist them with their siding needs. Participating in
local home improvement radio shows allows you to get some inexpensive
advertising while promoting the name of your business.
Finally, in addition to a sales funnel there
is a knowledge funnel. The slower winter months are a great
time to increase your knowledge base as well as that of your
sales team. You may want to consider taking a course such as
the CertainTeed Siding Master Craftsman course, or get your
installation team VSI Certified Installer credentials that will
enhance your credibility when you are making sales calls. If
your distributor holds a product show this winter, what a great
time to learn about all the new products that may help you fulfill
the needs of your potential customers, as well as differentiate
the product offering in your company’s portfolio.
By taking advantage of the slowdown during
the winter months, you can properly position your company for
growth when spring arrives.
What do you think?
Good luck and good selling!
here to send a question to Doug Nyberg
in your qualifying invoices by March 1, 2006.
You have less than two months to submit your invoices to the Building
Solutions Remodeler Program. If you are a remodeler and have purchased
at least $30,000 in CertainTeed, Wolverine, or Ashland-Davis brand
vinyl or fiber cement siding and CertainTeed, Wolverine, or Ashland-Davis
brand soffit and accessories, you have accumulated points that
can be applied toward merchandise and vacation awards.
To learn more about how to redeem your qualifying invoices for
points, logon to
But don’t delay—invoices must be postmarked by March
Installing Board & Batten Siding...
Werner is CertainTeed's in-house application specialist. A former
owner of his own contracting business, Bob has over 30 years of
experience in the industry.
For the most part, you can install CertainTeed’s Board &
Batten siding the same way you install horizontal siding. However,
there are a few differences you should remember to help ensure a
quick and accurate installation. The key requirement, of course,
is that you start with a smooth, level and rigid substrate like
plywood, wood composite, rigid foam or fiber sheathing.
Establish Solid Nailing Points
With Board & Batten siding, however, you may have to complete
an extra step to provide solid nailing points along the vertical
edge of the siding panel. The need for this added step depends on
the type of substrate and the nature of the construction project.
new construction or remodeling using plywood or wood composite,
you can nail into plywood and wood composite substrates at any point
as long as you do not exceed 12" on center.
• In new construction with rigid foam or
fiber sheathing, you will have to install solid wood nailer strips
horizontally to studs before applying sheathing. Use 1 x 3 wood
furring positioned 12" on center.
remodeling over existing wood siding, you must apply rigid foam
or fiber sheathing. If necessary, shim the sheathing to create a
• When remodeling over brick, block, stucco
or irregular wall surfaces, apply furring strips horizontally to
create a level surface; then apply rigid foam or fiber sheathing.
Snap a Base Line
To establish a base line around the entire house, snap the line
1" above the lowest corner. Do not install a starter strip
for vertical siding.
J-channel along the top and bottom of the walls to receive the siding
panels. Install the bottom J-channel first. Overlap subsequent J-channel
3/4" by cutting out a 1" section of the nailing flange
and return. Leave 1/4" gap between the J-channel and the cornerposts.
inverted J-channel along the top of the wall, under the eave. Here
again, leave a 1/4" gap between J-channel and cornerposts.
Overlap J-channels 3/4" to allow for expansion. When positioning
the upper J-channel,
be sure to allow for expansion of the siding panel. In most cases,
position the J-channel at a point equal to the length
of the panel plus 5/8" (1/4" for upper expansion and 3/8"
for lower expansion). If
you’re going to install soffit, you may want to install the
receiving channels for the soffit at this point.
Plan the Layout
Before you install the Board & Batten siding, plan the panel
layout. Vertical siding should have a balanced appearance. This
means that if you were to draw a vertical line down the center point
of a wall, you’d have an equal number of panels to the right
and left. If you have to trim panels to fit, the end-most panels
should be the same width. To create this appearance, divide the
space to be covered by a partial panel over both ends of the wall.
For example, if a wall requires 25 full panels plus 10", rip
cut two 5" lengths of panel to create the end pieces.
Allow for Expansion and Contraction
In a vertical siding installation, most of the expansion is downward.
So instead of allowing equal space for expansion at both ends of
a vertical panel, leave more space at the lower end. Allow for 1/3
of the total expansion at the top of a panel and 2/3 of the total
expansion at the bottom. For example, if the total expansion equals
3/4" (3/8" + 3/8"), allow 1/4" at the top and
1/2" at the bottom. Always position the top most nail at the
top of the upper most full nail slot, and center the remaining nails
in the slots.
• If partial panels are necessary, cut the
first of the panels. Mark the cut line by measuring from the nail
hem edge. Rip cut the panel. Do not cut off the nail hem. Use a
snap lock punch to create locking tabs along the cut edge. Space
the tabs 6" apart.
• Before installing this partial panel into
the outside cornerpost, compensate for the locking channel that
was trimmed off by providing additional support at the cut edge.
To do this, insert furring into the channel of the outside cornerpost
and nail it to the substrate. After furring, insert a length of
undersill trim into the cornerpost and nail it to the furring. Finally,
slide the cut edge of the panel into the undersill trim, making
sure to engage the snap locks.
• Using a level, make certain this panel
is plumb. Nail it every 12".
• Install the next panel. Lock the panel
into the preceding panel; then nail it every 12". Continue
with the succeeding panels.
Fit around Openings
When necessary, cut the panels to fit around doors and windows.
When marking the cut, remember to allow for expansion. The method
used to install panels around doors and windows is determined by
the need to cut a panel and the position of that cut.
• If a cut was made next to a remaining V-groove,
insert the panel into the J-channel.
• If a cut removes the support provided by
a V-groove, use the procedure described above to provide support
for the trimmed edge.
If a wall requires more than one course of siding, you can proceed
in one of three ways:
• Use two lengths of J-channel back-to-back
or H-divider bar at the joint between the two courses.
• Use a combination of one length of J-channel
and one length of drip cap.
• Use a double channel lineal and flashing
A regular feature designed to spotlight the purpose and use
of Marketing and Sales tools.
Impressions Double 9" Rough-Split Shake ExampleSample
ExampleSamples are designed to provide a large section of product
for detailed demonstrations of features, advantages and benefits.
For example, the 22" wide expanse of the Cedar Impressions
D9 Rough-Split Shake ExampleSample makes it easy to point out the
product’s superior cedar grain texture and authentic shake
definition, as well as the extra-thick .125" durable polypropylene
construction and deep 1" panel projection. It also provides
a prospect with a full appreciation of the random shake lengths
and staggered gaps. The wrap-around cover features full-color photography
of installations and a complete listing of product features and
colors. For more information on this and other CertainTeed ExampleSamples
or any of our literature and sample items, see your CertainTeed
distributor or consult our Sales
Support Program catalog.