and Wolverine Expand Their Lineups with Shared Products
2005, you'll discover that more is definitely better. CertainTeed and
our sister brand, Wolverine, have consolidated many top-of-the-line
products under the CertainTeed brand name and expanded product
offerings of both brands. With CertainTeed and Wolverine you'll
be able to offer your customers an unsurpassed selection of
products with exceptional performance.
You can now offer eight CertainTeed branded products, including
new, Millennium® and Classic™. In addition to the
Restoration Shapes™ and Restoration Smooth™, American
Legend™, and Encore™ lines, Wolverine now offers
CertainTeed TrueComfort®, Millennium®, Carolina Beaded™,
and Classic™. CertainTeed Vinyl Carpentry™ soffit
and accessories are fully compatible with both brands’
See more on the expanded product line-ups in the following
article, or for a complete listing of both brands, logon to
or call 800-233-8990 and ask for CTS002,
2005 Siding Collection™ Product Catalog or WT128,
2005 Wolverine Product Catalog.
& Product Wider Selection
Expand your horizons... and your choices. New choices
from the 2005 line of sidings and accessories offer options
your customers will love.
the siding with the patented Nail-Tight flexible hem,
has been added to the CertainTeed product line but is
still available through your Wolverine distributor. The
Nail-Tight hem allows Millennium to float over minor wall
imperfections and move as outside temperatures change
for flat walls and tight laps. Installation is faster
because you can nail tight to the wall using the StudNailing
indicators as a guide to 16" o.c. fastening. In addition,
Millennium is backed by CertainTeed's PermaColor™
Lifetime Fade Protection, as well the only "Won't
Blow-Off" warranty in the industry.
is another new choice of CertainTeed premium siding. Available
in Double 4" and Double 5" clapboard and Double
4-1/2" dutchlap, Classic comes in 14 siding colors
with a wide variety of coordinating trim. It has a low
gloss, natural select cedar woodgrain texture that makes
it an easy choice for both builders and remodelers.
to Vinyl Carpentry™
soffit and accessories include a cornice cap for capping
cornice molding over Cedar Impressions Mitered Cornerposts
an undersill trim for finishing Cedar Impressions under
windows, and a bay window cornerpost. The bay window cornerpost
is pre-formed at a 45°angle, but it is flexible enough
to use in 30° applications. In addition, new colors
are added throughout the complete line of soffit and accessories.
of siding and accessories now includes a 7/16" fiber
cement trim. Use it to add a finished look on top of functional
trim at corners, window and door casings, fascia, or other
decorative elements. Our selection of fiber cement soffit
now includes solid and fully ventilated smooth soffit.
For more styles, sizes, and colors, logon to www.certainteed.com.
Enter the "Professional" site and click "siding."
You can also call 800-233-8990 and request the CertainTeed
2005 Siding Collection (CTS001)
and 2005 Wolverine Siding Systems (WT080) brochure.
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this Newsletter to a friend:
Doug Nyberg, Director of Sales Productivity, CertainTeed
selling situation would you rather have? Side-by-side stores
that sell exactly the same products to the same customers,
or side-by-side stores that sell products in the same category
but with unique features and benefits that are easily recognized
and understood by customers?
From a product
perspective, most of us prefer the second situation. When
products are identical, lower price usually clinches the
sale. It is true that other elements of a product—workmanship,
service, reputation, warranty, etc—influence the buying
decision. However, the combination of these elements and
your product positioned as a better solution to your customer's
needs adds up to one thing: enhanced value.
When a product
offers more features and benefits that are easily understood
by your customers as fulfilling more of their needs, the
product offers increased value or “Profitable Uniqueness.”
These unique features and benefits allow you to set your
own price for the job based on the value you are providing
rather than to lower your price and profit just to get the
issue of "TradeTalk," you'll read an article highlighting
the many unique features and benefits of Millennium siding.
To set yourself apart from your competition, get the price
you want for the job, and truly offer product solutions,
sell the benefits of Millennium. To cite just one example,
Millennium's Won’t Blow-Off warranty;
is a huge benefit to many homeowners and is unique in our
If you want to
set yourself apart from your competition, use the "Profitable
Uniqueness" theory. And if you want to find a wide
variety of unique—and profitable—products, look
no further than your friends at CertainTeed!
here to send a question to Doug Nyberg
Available in Double 6 in. Cedar Board
Insulated Siding is now available in Double 6" Cedar
Board. The new panel provides the natural look of wide-board
wood siding with an integral foam backing.
TrueComfort D6 Cedar Board features a straight, even face
with a flat surface and a deep ¾” straight-edge
panel projection. The natural cedar texture is molded from
real cedar boards for an authentic look. Custom contoured
foam backing increases the R-value of the siding by up to
22 percent and provides added rigidity and strength.
TrueComfort D6 Cedar Board offers 12 popular colors, a 1-1/4"
insulated cornerpost and a wide selection of foam shims
made to fit with standard accessories. Click here for more
information about TrueComfort Insulated Siding. . [Click
here for more details]
Add Style to Your Deck with Two New Boardwalk Decking Products
touches are the key for a beautiful deck. These details make the
difference, and help your deck stand out from others on the block.
To make the finishing touches easier, CertainTeed has introduced
three new products for its Boardwalk Composite Decking and Railing
System: the exclusive Hidden Fastener System, a reversible woodgrain
plank, and matching fascia board.
most decks and you'll see row after row of small fastener heads.
For a smoother, fastener-free surface, CertainTeed has introduced
its Hidden Fastener System (HFS™). Easy to install and
"barefoot friendly," the Hidden Faster System is installed
from the top of the deck. What’s more, it requires 50%
fewer fasteners, saves as much in installation time, and doesn’t
require an elevated deck. HFS clips and screws are applied to
the top of the joists, and the Boardwalk planks slide into the
unique Boardwalk clip.
feel of real cedar wood, consider the new Reversible Woodgrain/Smooth
5/4 x 6 Plank. One side features a smooth surface, while the
other looks like beautifully grained wood. Everything else is
there, too: the performance, the low maintenance, the ease of
installation, and, now, the look and beauty of wood. Reversible
planks can also be used as stair risers.
decks look, well, unfinished. The matching Boardwalk 1/2"
x 12" fascia board will end the deck with a flourish. Available
in both gray and tan, fascia board can cover the wood substructure,
hide uneven end cuts, and give a finished look to every deck.
more about these and the other benefits of the Boardwalk products,
ask your distributor for the new Full Line brochure, or call
our Sales Support Group 800-233-8990 and ask for BW001.
here to download the brochure right now.
Millennium... designed to Withstand
siding, the newest addition to the CertainTeed line of siding products,
offers beauty, performance, and durability.
Every home has “living” walls that expand and contract
with changes in temperature. Millennium’s patented SMARTWALL
TECHNOLOGY allows the siding to adjust with these changes, so laps
stay tight and wavy walls are eliminated. The panel’s Nail-Tight
flexible hem is supported by 2,800 PermaFlex™ Suspension Cables.
Because the hem is flexible, the panel floats over minor imperfections
in the substrate and freely expands and contracts. The fact that
it can be “hard nailed” with either pneumatic tools
or hammers, combined with the 16” Studnailing™ Indicators,
makes for faster, virtually error free installation.
for Hurricane-Force Winds
Millennium® is the siding of choice for high-wind areas because
it has been tested to withstand Category 5 hurricane force winds
when installed with staples. That's why we can offer Millennium's
exclusive “Won’t-Blow-Off” Lifetime Warranty.
Millennium siding is available in Double 4" clapboard and Double
4-1/2" dutchlap, in 14 popular colors. [Click
here for more details]
Adds Trim, Soffit
fiber cement product offerings include two new accessories: fiber
cement trim and smooth soffit.
WeatherBoards Trim will add a finished look to functional trim.
WeatherBoards FiberCement Trim features a deep, authentic cedar
grain definition that complements virtually all fiber cement sidings
and styles. This full line of trim boards has all the advantages
of WeatherBoards FiberCement. It has a Class 1 (A) fire rating,
is impervious to wood-boring insects, and will not rot because,
like WeatherBoards siding, fiber cement trim is factory primed with
CertainTeed WeatherBoards Soffit is the perfect accessory for all
your fiber cement applications. It is manufactured to the same high
quality standards as our sidings and carries the same great warranty.
WeatherBoards Soffit is available in two finishes, Smooth and Cedar,
in both ventilated and non-ventilated panels.
to Install WeatherBoards 7/16 in. Trim
Werner is CertainTeed's in-house application specialist.
A former owner of his own contracting business, Bob has
over 30 years of experience in the industry.
can install WeatherBoards FiberCement Trim just like any
finish trim. We recommend that you install the trim to
a functional trim substrate, though some applications
call for it to be installed over the siding. Whenever
you install fiber cement trim, always leave 1/8"
between the siding and the trim and caulk this space.
Trim to Trim Substrate
To apply WeatherBoards 7/16" trim to functional trim,
make sure you use a trim substrate that provides a 1/2"
(minimum) projection from the sided surface. In general,
you will attach fiber cement trim as described below,
always leaving 1/8" between the siding and the trim.
1. Windows and Doors
— Square or miter-cut the trim boards, and join
them in contact with each other. Nail them flush to the
window or door every 12" to 16".
2. Inside Corners
— Position a single trim board on the wall, and
fasten it every 12" to 16".
3. Outside Corners
— When assembling a traditional corner from two
pieces, one piece may be nailed into the other to make
the corner. Fasten the trim to the trim substrate every
12" to 16".
Applying Trim over Siding
Make sure the siding is completely installed before you
hang the trim.
1. Windows and Doors—Square or miter-cut the trim
boards, and nail through the siding into the trim substrate
every 12" to 16". Nail only on the nailing area
of the siding.
2. Outside Corners—Fasten the boards every 12"
to 16". Nail through the siding into the trim substrate.
Nail only on the nailing area of the siding.
additional instructions and illustrations, logon to
and go the siding installation pages. You can also retrieve
these instructions from our Fax on Demand service. Call
800-947-0057 and select document #1002.
here to send a question to Bob Werner
VSI Awards of Distinction Call for Entries...
and Wolverine Siding products have qualified for VSI's
annual Awards of Distinction, showcasing the best in
aesthetic and performance qualities of vinyl siding.
This is an enormous opportunity for you to gain national
recognition and respected credentials through VSI, as
the program will be heavily promoted
How it works:
contractor, builder, architect or VSI Member can submit
siding projects for consideration in 5 categories:
Entry Form and Tips Sheet can be downloaded off the
VSI site at www.vinylsiding.org/awards.
are the rules:
entries must be received on or before the close of business
on February 18, 2005. All entries submitted must use
the official VSI entry form, which is available at www.vinylsiding.org/awards.
High quality photos that highlight the use of vinyl
siding must accompany each entry. Winners are chosen
based on the photos and the entry form. Winners will
be announced at the VSI Spring Meeting April 17 - 19.
Wright of Toler Vinyl Siding is the winner of the Leather Bomber
Jacket. Chris's winning tip is a great way to demonstrate the
value of TrueComfort Insulated Siding.
Chris says, "When I present TrueComfort, I take a piece of
regular siding and balance it between some chairs. I add some
weight until it sags. Then I do the same with a piece of TrueComfort.
The homeowner gets instant visual confirmation of the panel's
increased rigidity and strength."
We tried it. It works. Thanks, Chris.