colors. Light colors. CertainTeed offers its vinyl siding
in more than 30 popular colors. Because
we use the newest technology and state-of-the-art formulations,
we back all of our vinyl siding colors with PermaColor™
Lifetime Fade Protection. Although any colored surface will
fade over time, we warrant our vinyl siding to stay within
4 Hunter Units. Hunter Units are the universally recognized
color measurements that define degree of color change. This
means you can sell with confidence and assure your customers
that their homes will stay beautiful for years to come—it's
help you promote this powerful warranty coverage, ask your
distributor for our new full-color brochure (CTS217).
Click here for complete warranty details, or go to our website
Enter the “Professional” site, and follow the
links to vinyl
Hidden Fastener System (HFS) Installs Faster, Easier
simple; it’s fast; and it’s less expensive
to install than typical underdeck systems. The new Boardwalk
Hidden Fastener System (HFS™) requires about half
the number of screws as a typical deck installation and
creates a Barefoot Friendly surface without any exposed
—The HFS requires only one screw per joist for each
plank. When the planks are properly installed, the recommended
1/8" gap happens automatically. And there’s
no working under the deck; HFS clips and screws are applied
to the top of the joist.
—Installation of the Boardwalk HFS is up to 50 percent
faster. To install, simply screw one HFS clip to the joist
to hold the plank in place; then slide in the next plank.
HFS is far less expensive to install for two reasons:
You’ll use about half the number of screws as a
typical deck installation, and you’ll be working
on the top of the deck. Installation time is decreased
read more about these and the other benefits of the Boardwalk
Hidden Fastener System, ask your distributor for the new
HFS full-color rack brochure, or call our Sales Support
Group 800-233-8990 and ask for BW094 (or click
here to download).
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this Newsletter to a friend:
The Boardwalk HFS
Werner is CertainTeed's in-house application specialist.
A former owner of his own contracting business, Bob
has over 30 years of experience in the industry.
Installing the new Boardwalk Hidden Fastener System
(HFS™) is as easy as 1-2-3.
Please note that you will install the fasteners and
planks while working on top of the deck.
To ensure a straight line, snap a chalk line across
the joists. Using the chalk line as your guide,
fasten the back edge of the first row with one
screw per joist. Fasten the front edge with the
HFS clip and screw. Use one clip at each deck
the second row of HFS planks by sliding them into
the HFS clips of the first row. If the second
plank is installed correctly, there will be a
1/8" gap between the first and second planks.
Fasten the front edge of the board with an HFS
clip and screw. Repeat the process across the
may have to rip the last board to the proper width.
Fasten the last HFS plank into position with a
screw, either straight down into the framing (1)
or up diagonally through the framing into the
bottom of the plank (2).
instructions for installing the Boardwalk Composite Decking
Hidden Fastener System (BW095)
and for assembling Boardwalk Composite Railings (BW006 -
are available at www.certainteed.com. Enter the Professional
site as a Contractor, and follow the links to Deck and Railing
Installation Instructions. Or, you can call our Fax on Demand
Service at 800-947-0057, press 13, and then follow the prompts.
For railings, ask for documents 720
for HFS, document 706.
Planks Look Like Real Wood
Boardwalk® Composite Decking is now available in a reversible
woodgrain/smooth, 5/4 x 6 plank. The first woodgrain plank specifically
engineered for decks, this new composite decking product offers
the high performance and low maintenance you’ve come to expect
from Boardwalk with the look of real wood.
Once you’ve seen this new product, you’ll make it your
first choice in composite decking.
• One side features a smooth surface,
while the other looks like beautifully grained wood.
• The woodgrain resembles real cedar
more closely than competitive materials.
• The “cathedral” pattern
in the grain runs in both directions, so you can reverse the planks.
• Narrower grain at the outer edges
complements the wider grain in the middle.
• End-matching is easy because wide
grain butts to wide grain, and narrow grain butts to narrow.
in both gray and tan in 20', 16', and 12' lengths, the Boardwalk
reversible plank also features CertainTeed’s exclusive CleanSweep™
slip-resistant surface. The manufacturing and finishing process
creates a grain with no sharp edges or inner corners to trap dirt
or chip off. Homeowners will appreciate the easy cleaning and Barefoot
Friendly™ feel of these rounded edges.
full-color, 4-page glamour brochure that highlights the advantages
of Boardwalk reversible composite decking is available from you
distributor. Or you can call our Sales Support Team at 800-233-8990
and ask for BW096 (or click
here to download).
Doug Nyberg, Director of Sales Productivity, CertainTeed
issue, we include tips on selling from our Director of Sales
Force Productivity, Doug Nyberg. If you have a comment or
sales tip that you would like to suggest, click
here to let him know.
Do you routinely mark up the cost of goods and labor, and
use that amount as your selling price? If so, you may be
cheating your company out of hard-earned profits. Here’s
calculate markup, you first add the cost of your materials
and labor. Then you add a percentage—let's say 30%
which is your markup. The total (materials + labor + markup)
is the price you charge for the job.
the example below, your company earns $450—a 30% markup.
$1000 (materials) + $500 (labor) = $1500 (cost)
$1500 + $450 (30% markup) = $1,950
on the other hand, is calculated by deducting your costs
(which include your markup) from the selling price. How
do you arrive at this selling price? First, add the cost
of your materials and labor. Then subtract the margin you
want to achieve (in our example, 30%) from 1. Divide your
costs by this number to determine the selling price.
the example below, your company earns nearly $643—a
$1000 (materials) + $500 (labor) = $1,500 (cost)
$1,500 (cost) ÷ (1 – .30) = 1,500 ÷
.7 = $2,142. 85 (your new selling price)
can see, you’ll make more money ($643 vs. $450) if
you price your jobs by margin instead of markup.
Materials Can Help You Sell
you taking advantage of all the materials available to help you
market your business and close the sale? You can access these free
“e-sources” through the Professional site at www.certainteed.com.
Digital Marketing Library contains everything you need to launch
an effective advertising campaign. A wide selection of photos, logos,
artwork, copy text, and camera-ready ads are available for you to
download. Use these digital resources to create your own ads and
brochures, or use our library of siding images and logos to spruce
up your website.
ColorView™ Exterior Style and Color Selector is a practical,
easy-to-use, mix-and-match tool developed to help homeowners select
exterior colors for their home. From their own computers, potential
customers can choose from a variety of siding and roofing colors.
By combining CertainTeed siding colors with trim, shutter, window,
and door options, homeowners can create one-of-a-kind exteriors.
Remodeler Incentive Program rewards contractors who use qualifying
CertainTeed products in their remodeling projects. Specific dollar
amounts of CertainTeed products qualify you to win valuable merchandise.
Spend as little as $30,000 on qualifying products to earn a much-needed
vacation or merchandise designed to make your life more enjoyable.
Master Craftsman Continuing Education program is available only
to professional contractors like you. Siding contractors who participate
in these courses demonstrate their commitment to their profession
and prepare themselves to better serve their customers.
Award of Excellence salutes our best customers—the builders,
contractors, and remodelers who create outstanding projects using
CertainTeed products. This program acknowledges those who demonstrate
creativity, craftsmanship, and professionalism. Winners receive
recognition that they can use to help market and promote their companies.
more information about these and other valuable e-sources, log on
or call 800-233-8990.
Ideas from Coast to Coast
100 years, CertainTeed has been creating products to enhance the
landscape of America. You can see the progress of this effort
in a new “Idea Book" featuring WeatherBoards™
20-page brochure contains full-color photography of homes clad
in a selection of colors and styles. Home and siding styles popular
in the Pacific Northwest, Southwest, Great Plains, Mid-Atlantic,
Southeast, and New England areas of the U.S. are featured.
You can also use this new glamour brochure to show your customers
the design and color options available to them. The back page
contains color shots of the full line of WeatherBoards styles
and profiles. There are also color representations of our 13 prefinished
paint colors and 6 premium stains.
a Scenic America, the new “Idea
Book" about WeatherBoards FiberCement Siding is available
from your distributor or by calling CertainTeed’s Sales
Support Group at 800-233-8990. Ask for WB036.
FiberCement Siding is now available in a new size and color.
- WeatherBoards’s popular Random Square Straight Edge Shapes™
siding is now available in a 5" exposure as well as the traditional
7". The 12" x 48" panel is prefinished in any of
our 13 colors or 6 stains.
- Your latest WeatherBoards color option is “Oyster Shell.”
Just like our other prefinish colors, Oyster Shell is backed by
a 25-year finish warranty.
Soffit - WeatherBoards smooth, cedar, smooth ventilated,
and cedar ventilated soffit is now available in 1/4"-thick
panels. These thinner soffit panels are lighter and easier to
install than 5/16" panels.