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download press release »03/25/2013

Roofing "Rocks" in New CertainTeed Webisode and Music Video

(Valley Forge, Pa.) – A roof accounts for up to 40 percent of a home's curb appeal, which means that color and appearance, as well as performance, are key considerations when selecting a roof. CertainTeed is helping to guide homeowners through this selection process with their fifth webisode in the Living Spaces® Exterior Home Makeover series. Thus far, the series has attracted more than 500,000 views on YouTube.

The videos feature the Pohl family of Pewamo, Mich. — the grand prize winner of the CertainTeed $75,000 Exterior Living Space® contest — as their house gets remodeled from the top to bottom. The latest webisode, “Maximum Definition with Landmark™ PRO,” walks the viewer through the process of removing and installing Landmark PRO roofing shingles, which give the home a richer, more vibrant appearance and depth of color. In addition, a new music video — “Only Landmark Will Do” — accompanies the webisode.

Landmark PRO
is a high-performance shingle with 20 distinct colors, including a selection of max definition vibrant color blends. Its layered construction and dimensional design creates beauty and depth, while its laminated fiberglass construction keeps the shingle virtually impervious to deterioration and leakage. Landmark PRO is algae resistant and comes with an industry-leading lifetime-limited transferable warranty, including 10-year SureStart™ coverage for full protection in the unlikely event a manufacturing defect occurs during the early years following residential product installation.

Check out the webisode and music video at the CertainTeed Living Spaces Facebook page (www.facebook.com/certainteedlivingspaces) or YouTube channel (www.youtube.com/ctlivingspaces). Stay tuned for additional webisodes that will air approximately every two weeks.

About CertainTeed
Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Valley Forge, Pa., has helped shape the building products industry for more than 100 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," quickly inspired the name CertainTeed. Today, CertainTeed® is North America’s leading brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, foundations, pipe, insulation, gypsum, ceilings and access covers.

A subsidiary of Saint-Gobain, the world’s largest building products company, CertainTeed and its affiliates have more than 5,700 employees and more than 60 manufacturing facilities throughout the United States and Canada. Recognized as a 2009 and 2010 ENERGY STAR Partner of the Year by the U.S. Environmental Protection Agency, CertainTeed earned the 2011 and 2012 ENERGY STAR Sustained Excellence Award, the highest level of recognition for outstanding contributions to protecting the environment through energy efficiency. The group had total sales of approximately $3.3 billion in 2012. www.certainteed.com

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