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download press release »03/01/2013

Housewrap Takes Center Stage in New CertainTeed® Webisode and Music Video

(Valley Forge, Pa.) – CertainTeed has launched their third webisode in the Living Spaces® Exterior Home Makeover series along with a music video featuring original new music. Titled “That’s a Wrap,” the webisode showcases the benefits of installing CertaWrap™ weather resistant barrier used to protect homes from air and moisture damage.

Join the Pohl family of Pewamo, Mich. — the grand prize winner of the CertainTeed $75,000 Exterior Living Spaces™ contest — as they continue along their journey of the transformation of their 112-year-old farmhouse.

The “That’s a Wrap” webisode documents the benefits of installing CertaWrap housewrap, which provides an added layer of protection against air and moisture damage for the exterior of a home. CertaWrap also helps reduce heating and cooling costs by preventing air infiltration and leakage through gaps, cracks or holes.

In addition, a new CertainTeed music video “The CertaWrap™ Song,” which is fun viewing for the entire family, has made its debut on Facebook and YouTube. Watch as “The Shame of the Land” tells the story about how CertainTeed’s CertaWrap™ keeps the home comfortable, warm and protected from the elements. 

Check out the webisodes at the CertainTeed Living Spaces Facebook page (www.facebook.com/certainteedlivingspaces) or YouTube channel (www.youtube.com/ctlivingspaces). Also, stay tuned for additional webisodes that will air approximately every two weeks.

About CertainTeed
Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Valley Forge, Pa., has helped shape the building products industry for more than 100 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," quickly inspired the name CertainTeed. Today, CertainTeed® is North America’s leading brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, foundations, pipe, insulation, gypsum, ceilings and access covers.

A subsidiary of Saint-Gobain, the world’s largest building products company, CertainTeed and its affiliates have more than 5,700 employees and more than 60 manufacturing facilities throughout the United States and Canada. Recognized as a 2009 and 2010 ENERGY STAR Partner of the Year by the U.S. Environmental Protection Agency, CertainTeed earned the 2011 and 2012 ENERGY STAR Sustained Excellence Award, the highest level of recognition for outstanding contributions to protecting the environment through energy efficiency. The group had total sales of approximately $3.3 billion in 2012. www.certainteed.com

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