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download press release »09/06/2012

CertainTeed Expands PitchPerfect™ In-Home Selling System

(Valley Forge, Pa.) – CertainTeed Corporation is expanding its PitchPerfect™ In-Home Selling System with a new Freedom of Choice™ presentation developed for siding contractors that install vinyl, insulated and fiber cement siding. Leveraging the latest iPad technology, the PitchPerfect system now includes five fully customizable sales presentations that help contractors enhance their competitive edge.

The Pitch Perfect selling system includes step-by-step instructions and downloadable applications and accessories that seamlessly integrate the selling process. Using the customizable Freedom of Choice presentation, contractors can easily guide their clients through the selection process by exploring and comparing features, performance benefits and color palettes for Cedar Impressions® Shakes, WeatherBoards™ Fiber Cement Siding, CedarBoards™ Insulated Siding and Vinyl Siding Collections. To ensure the perfect finishing touch, the system also includes a wide array of options for exterior home accents, including Restoration Millwork®, Fiber Cement Trim, and Vinyl Carpentry®.

“As the iPad becomes the sales tool of choice for 5-Star and Master Remodeler Contractors, we are fully committed to providing contractors with all of the necessary tools and training they need to maintain successful relationships with their customers,” said Matt Gibson, director of channel marketing for the CertainTeed Siding Products Group. “The newest addition to our PitchPerfect portfolio helps contractors bring even more options to homeowners in an easy-to-use, visually appealing format.”

In addition to customizable presentations, PitchPerfect contains an instructional brochure and educational video that explains how to create vivid presentations tailored with a contractor’s business logo, information and photos. To further increase productivity, the best downloadable iPad applications and hardware accompaniments have also been identified and recommended in order to facilitate a streamlined, one-stop selling process. This means estimates, note-taking, processing credit card payment transactions and printing necessary paperwork and receipts can all be accomplished without unnecessary follow-up or scheduling additional appointments.

The PitchPerfect presentations are currently available to CertainTeed 5-Star and Master Remodeler contractors. Featured CertainTeed product lines include Bufftech® Fence, EverNew® decking and railing, the complete CertainTeed® vinyl siding collection, CedarBoards™ insulated siding, Cedar Impressions® polymer shakes and WeatherBoards™ fiber cement siding. All siding presentations also provide information regarding CertaWrap™ weather resistant barrier and Restoration Millwork® cellular PVC trim.

As the North American leader in siding products, CertainTeed offers Freedom of Choice that no other manufacturer can provide, with the most comprehensive spectrum of profiles and colors of polymer shakes, fiber cement siding, insulated siding, vinyl siding and trim for finishing touches. The company actively pursues strategies to reduce environmental impact and is the first siding manufacturer to issue and publish third-party validated life cycle assessments (LCA) for its vinyl and fiber cement siding product lines. The LCA carefully examines all environmental impacts—from raw materials and manufacturing, to transportation and use, to disposal and/or recycling—gaining an accurate view of true product sustainability. For more information, visit the new Facebook page at or go to

About CertainTeed
Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Valley Forge, Pa., has helped shape the building products industry for more than 100 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," quickly inspired the name CertainTeed. Today, CertainTeed® is North America’s leading brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, foundations, pipe, insulation, gypsum, ceilings and access covers.

A subsidiary of Saint-Gobain, the world’s largest building products company, CertainTeed and its affiliates have more than 6,000 employees and more than 60 manufacturing facilities throughout the United States and Canada. Recognized as a 2009 and 2010 ENERGY STAR Partner of the Year by the U.S. Environmental Protection Agency, CertainTeed earned the 2011 and 2012 ENERGY STAR Sustained Excellence Award, the highest level of recognition for outstanding contributions to protecting the environment through energy efficiency. The group had total sales of approximately $3.2 billion in 2011.