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download press release »07/02/2012

CertainTeed Unveils New Freedom of Choice™ Facebook® Page for Siding, Decking, Railing and Fence Contractors

(Valley Forge, Pa.) – CertainTeed Corporation is bolstering its relationship with contractors by launching a dynamic Freedom of Choice™ Facebook® page featuring siding, decking, railing, fence and trim content. The new page (www.facebook.com/certainteedfreedomofchoice) will be regularly updated with practical information that can be used in daily business activities, including status updates on home exterior trends, options, industry news, tools and tips. To help get the conversation started, CertainTeed is giving a free baseball cap to the first 500 visitors to “like” the new page.

“We created the Freedom of Choice page to fully engage with our credentialed contractors and create a compelling building and remodeling online community,” says Ken Warshaw, director of marketing communications for the CertainTeed Siding Products Group. “The new page will also assist professionals with navigating our extensive selection of exterior products and styles in order to help their customers pick the right material for each unique job.”

Visitors to the CertainTeed Freedom of Choice Facebook page will also discover regular contests to win fun prizes, be able to interact with CertainTeed product and installation experts — as well as other contractors — and showcase their own successes. In addition, polls will occasionally be conducted, to ensure CertainTeed continues to offer the products, programs and services most important to contractors.


“Social media has become one of the first tools used to research buying decisions. Although the new Freedom of Choice Facebook page is mainly focused on contractors, others visiting the page will benefit from learning about products and the importance of choosing a CertainTeed credentialed contractor for remodeling projects,” added Warshaw.

As the North American leader in siding products, CertainTeed offers Freedom of Choice that no other manufacturer can provide, with the most comprehensive spectrum of profiles and colors of polymer shakes, fiber cement siding, insulated siding, vinyl siding and trim for finishing touches. The company actively pursues strategies to reduce environmental impact and is the first siding manufacturer to issue and publish third-party validated life cycle assessments (LCA) for its vinyl and fiber cement siding product lines. The LCA carefully examines all environmental impacts—from raw materials and manufacturing, to transportation and use, to disposal and/or recycling—gaining an accurate view of true product sustainability. As a result, CertainTeed is the only siding manufacturer to qualify for double credits according to the LEED product transparency credit. For more information, visit the new Facebook page at www.facebook.com/certainteedfreedomofchoice or go to www.certainteed.com/freedomofchoice.

About CertainTeed
Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Valley Forge, Pa., has helped shape the building products industry for more than 100 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," quickly inspired the name CertainTeed. Today, CertainTeed® is North America’s leading brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, foundations, pipe, insulation, gypsum, ceilings and access covers.

A subsidiary of Saint-Gobain, the world’s largest building products company, CertainTeed and its affiliates have more than 6,000 employees and more than 65 manufacturing facilities throughout the United States and Canada. Recognized as a 2009 and 2010 ENERGY STAR Partner of the Year by the U.S. Environmental Protection Agency, CertainTeed earned the 2011 and 2012 ENERGY STAR Sustained Excellence Award, the highest level of recognition for outstanding contributions to protecting the environment through energy efficiency. The group had total sales of approximately $3.2 billion in 2011. www.certainteed.com

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