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 03/21/2012

March 22 Is World Water Day

With the world’s population expected to reach 9 billion by 2050, coupled with increased urbanization and rising incomes worldwide, the demand for food is anticipated to double in the next 50 years. World Water Day, observed annually on March 22, is coordinated by the Food and Agriculture Organization (FAO) of the United Nations to raise awareness of the importance of fresh water in our everyday lives, including the relationship between water and the food we eat.

World Water Day offers a great opportunity to consider increased water conservation in our everyday lives. As a leading manufacturer of pipe products aimed at reducing leaks and improving the efficiency of water distribution in agricultural irrigation, CertainTeed Pipe is dedicated to preserving our water resources. Here are several tips on how to conserve water inside and outside the home.

Be aware of your food’s water footprint. Whether we are biting into a banana or a slice of pizza, we are biting into something that has used water for its growth or production. Don’t be wasteful. According to the FAO, 30 percent of the food produced worldwide is never eaten, and the water used to produce it is lost as well.



Water wisely. According to the U.S. Environmental Protection Agency, nearly 7 billion gallons of water—or 30 percent of total household usage—is devoted to outdoor use. In the hot summer months, or in dry climates, that number can be as high as 70 percent. There are several things you can do to make the most of the water used to water your lawn. Water at night or in the early morning to avoid evaporation, and water more often for shorter periods for maximum soil absorption. Also, be sure to water only when needed and not, for example, right after a downpour.



Fix leaks. According to the EPA, a home can waste, on average, more than 10,000 gallons of water every year due to running toilets, dripping faucets, and other household leaks. More than 1 trillion gallons of water leak from U.S. homes each year. Check plumbing and irrigation systems regularly and fix leaks when they occur.



Upgrade household appliances, and use them wisely. By installing more high-tech appliances such as dual-flush toilets and water-saving washers and dishwashers, homeowners can save money and help the environment. And be sure to fully load dishwashers and washing machines before running them.

Be a bathroom environmentalist. Simple habits, such as taking showers instead of baths and turning off the faucet while shaving or brushing your teeth, can have a big impact on household water usage.

CertainTeed Pipe has a rich history in developing piping products and systems that promote water conservation and energy efficiency in our communities. For more information about CertainTeed Pipe, call 866-CT4-PIPE.

World Water Day is coordinated by FAO Natural Resources Department, through its Land and Water Division, and on behalf of UN-Water members and partners, as a means of focusing attention on the importance of freshwater and advocating for the sustainable management of freshwater resources. For more information, go to http://www.unwater.org/worldwaterday.

About CertainTeed
Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Valley Forge, Pa., has helped shape the building products industry for more than 100 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," quickly inspired the name CertainTeed. Today, CertainTeed® is North America’s leading brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, foundations, pipe, insulation, gypsum, ceilings and access covers.

A subsidiary of Saint-Gobain, the world’s largest building products company, CertainTeed and its affiliates have more than 6,000 employees and more than 65 manufacturing facilities throughout the United States and Canada. Recognized as a 2009 and 2010 ENERGY STAR Partner of the Year by the U.S. Environmental Protection Agency, CertainTeed earned the 2011 and 2012 ENERGY STAR Sustained Excellence Award, the highest level of recognition for outstanding contributions to protecting the environment through energy efficiency. The group had total sales of approximately $3.2 billion in 2011. www.certainteed.com

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