“I tried the Cedar Impressions Rough-Split Shakes
panel because I thought it would make our home look warmer,”
said Rick Auffant of HomeCraft Exteriors Plus. This is a 10-year-old
home, and all the homes in the neighborhood look pretty much
alike. I wanted a siding product that complements the traditional
style of the home and distinguishes our house from the rest.”
Taking the opportunity to gain some first-hand knowledge about
installing the Rough-Split Shakes panel, Auffant recently
installed 33 squares of Cedar Impressions Double 9 in. Rough-Split
Shakes on his home in Center Moriches, New York.
Panel Forgives Small Discrepancies
To begin, Auffant’s crew tore off the existing siding
and installed new exterior insulation. As they installed the
Cedar Impressions panel, the crew noticed that the Rough-Split
Shake was “more forgiving” than other panels.
Auffant explained: “Because the bottom of the panel
is staggered, the Rough-Split tolerates a little bit of drift.
If the installers drop 1/4 to 1/2 inch from corner to corner,
they don’t have to rip down the course and start over.
The D9 panel is rigid, so the installers just make the adjustment
in the next course.”
Cornerpost Finishes the Picture
“I like white trim,” said Auffant, “and
I usually recommend it for vinyl siding. But white vinyl corners
would have chopped up the house and clashed with the natural-looking
cedar panel, so I used the Cedar Impressions D9 Mitered Cornerpost.
It matches the Rough-Split Shakes panel and really gave the
job a finished look.” Auffant’s crew installed
the cornerpost as they worked their way up the wall, using
the cut marks on the right-side corner gap to create a precise
fit around the siding.
if he would recommend Cedar Impressions Rough-Split Shakes
siding to his customers, Auffant replied, “Of course.
And when they ask me why, I’m going to show them pictures
of my own home.”
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Advice Wins the Tunes...
It! David Smith of Homesecure Construction reminds siding
installers to flash around patio deck doors correctly. Most
commonly, installers use only J-channel on the floor, or
they put L-flashing behind the J-channel and extend it flat
onto the deck floor. In this arrangement, even silicone
caulk on the connection is no long-term guarantee against
water intrusion because exposed caulk eventually deteriorates
and comes unsealed. The water runs under the flashing and
behind the siding, causing costly repairs and mold, particularly
on a second-story deck with vinyl siding on the wall below.
fix? If the deck boards run parallel to the wall, Smith
recommends you install Z-flashing behind the J-channel,
flat across the first floor board and turned down the
full depth of the board.
the deck boards run perpendicular to the wall, snap a
line and cut a 3/8" deep groove in the floor along
the wall the entire length of the deck. Install Z-flashing
behind the J-channel, flat onto the deck floor, and down
3/8" into the cut groove.
methods will prevent water from running under the siding
and into the wall.
Shoemaker of Ray St. Clair offers this tip for selling
Cedar Impressions Double 9 in. Rough-Split Shakes:
Shoemaker has made the D9 his “silent sales partner.”
He attaches a piece of real cedar shake and a piece of
D9 Rough-Split Shake to a backer board. During the sales
call, Shoemaker displays the backer board, praises the
beauty of cedar, and “gets lots of agreement from
the owners.” When they sigh and say they know they
cannot afford real cedar, Shoemaker encourages the homeowners
to touch the Cedar Impressions panel. As they marvel at
how authentic the Cedar Impressions panel looks, he extols
its virtues, ending with how durable and affordable Cedar
Impressions is compared to real cedar. Then he leaves
the brochure with the homeowners when he goes out to measure
for the estimate.
the time he returns, the samples have accomplished several
things. First, the homeowners are now convinced they really
like the cedar look. Second, Shoemaker has just set his
company apart from other siding contractors who have bid
on the job. His estimate is no longer price driven; it
is based on a beautiful, high-end product the homeowners
really want. And he spends less time justifying his company
and his prices.
wins! The homeowner gets the best possible product and
job available. The installers love working on high end
jobs, especially since the D9 is “so easy to install.”
And his company benefits every time Shoemaker sells a
high-end, higher-profit margin job.
adopting this sales technique, Dale Shoemaker reports
that he has sold three jobs using Cedar Impressions Rough-Split
Shakes: a whole house, gable ends on a brick ranch, and
D9 in highlight areas of a Cedar Impressions job!
Werner is CertainTeed's in-house application specialist.
A former owner of his own contracting business, Bob has
over 30 years of experience in the industry.
Hang loose! This is not just a recommendation for staying
calm and avoiding stress—it’s the best advice
I can give you for hanging vinyl SuperCorners.
installers make the mistake of fastening SuperCorners
tight to the wall. If it’s nailed tight, the corner
can’t move during the normal expansion and contraction
that occurs with temperature changes. Inevitably, the
corner is going to buckle, and you’ll be called
back to replace the damaged corner.
avoid unnecessary callbacks, follow these simple steps:
1. Bend a 14-in.-wide piece of aluminum trim coil 90°
so you have two 7-in. legs. Flash the entire length of
the corner—lapping the upper pieces over the lower
2. Position the outside cornerpost so the top of the post
is 1/4 in. from the underside of the eave, and the bottom
of the cornerpost is 3/4 in. below the starter strip.
3. Set the first nail into the top of the top
nail slot. Leave 1/8 in. to 1/16 in. between
the nail head and the cornerpost. Nail through the middle
of the remaining nail slots, every 8 to 10 in.
Do not tight nail the cornerpost to the wall.
of the expansion will occur downward; hanging the cornerpost
from the top of the first nail slot will hold it in position.
And the 1/8 to 1/16-in. space between the nails and the
cornerpost will allow it to expand and contract as needed.
here to send a question to Bob Werner
Doug Nyberg, Director of Sales Productivity, CertainTeed
few minutes of reflection can help you identify goals and sharpen
There are times when it is beneficial to take
a moment to reflect and ask ourselves what we really want. Why
do we do what we do, day in and day out? The reasons will vary
widely, but I would be willing to bet that many of you have
seldom taken the time to consider it.
I know, I know; we are all extremely busy and just don’t
have time to sit back and reflect on what we really want. We
have jobs to get done, schedules to keep, material to order,
etc. But if you can take just a few minutes to really delve
into this question about yourself and your business, it might
just provide a little perspective to what you’re all about.
Take your sales force for example. A clear understanding
of what you want you and your business to accomplish can equip
you with a much better idea of how develop your sales force
into a powerful asset.
If your goal is to land the best custom jobs
in your trade area, you will want your sales force equipped
with the sales expertise and tools to accomplish this. These
sales tools can be very different if your main goal is to keep
multiple crews busy throughout the year.
what you want your business to become, I’ll bet that each
and every one of you wants your business to be profitable.
Businesses may have different ways and means to attain the same
result, but they all want to be profitable. Otherwise they will
not be in business for long. No one has ever gone out of business
because they are making money.
what you really want out of your business can help you identify
a clear direction for the business to take. It helps you determine
the best materials, the best sales force and the best end product
for your particular customer which results in a successful and
you think? Good luck and good selling.
here to send a question to Doug Nyberg
Nyberg to Honor Deceased Mother in Ironman World Championship
Nyberg’s goal is to raise $10,000 for research into a deadly
Last year, Doug Nyberg lost his mother to Creutzfeldt-Jakob disease
(CJD). CJD is a rare, degenerative, and usually fatal brain disorder.
Worldwide, it affects about one person in every one million people
per year. Annually, about 200 people in the United States are
“After my mother
died,” explained Nyberg, “I spent a lot of time thinking
about the people in the hospitals and assisted living facilities
who can’t do the things they want. I wondered if I could
complete an event like the Ironman Triathlon and thought that
participating might be a good way to be active—for them.”
More than 50,000 competitors
try to make the cut to compete in the Ironman World Championship
at qualifying races each year, and another 5,000—like Nyberg—enter
a lottery that awards 150 spots to U.S. citizens and 50 to international
athletes. When his name was drawn, Nyberg reports he “was
in shock.” “Can I do this? Should I do this?”
were his first thoughts.
Now the formerly “barely
active” Nyberg is swimming about 6 miles, biking about 160
miles, and running about 35 miles per week. “CertainTeed
has been great about allowing me to have a flexible work schedule,
so I’ve been training about 22 hours per week,” said
Nyberg. He recently completed the half-Ironman challenge, swimming
1.2 miles, biking 56 miles, and running 13.1-miles in 6-1/2 hours.
World Championship Competition will be held in Kona, Hawaii, on
October 15th. “My goal is to complete the 2.4-mile swim,
112-mile bike ride, and 26.2-mile run in under the 17 allotted
hours,” said Nyberg. But he really doesn’t care about
his finishing time—Doug Nyberg simply wants to get across
the line and finally feel like he was able to help his mom.
You can contribute
to Doug’s effort to raise $10,000 for research into Creutzfeldt-Jakob
disease by following this secure link and pledging your support:
And don’t forget to tune into NBC’s broadcast of the
Ironman World Championship on November 12th and watch Doug compete.
the last quarter of the year and time to make sure you’re
taking advantage of all the benefits of the Building Solutions Remodeler
Program. Participate in the Remodeler Program, and you’ll
have access to customized marketing tools, merchandise and vacation
rewards, and online education opportunities.
to learn more about the customized marketing tools and in-home
sales materials offered through the Remodeler Program. Direct
mail, business cards, brochures, job-site signs, and door-knob
hangers are just a few of the customized tools you can order online
and have sent directly to yourself or your target audience.
If you are
a remodeler and have purchased at least $30,000 in CertainTeed,
Wolverine, or Ashland-Davis brand vinyl or fiber cement siding
and CertainTeed, Wolverine, or Ashland-Davis brand soffit and
accessories, you have accumulated points that can be applied toward
merchandise and vacation awards. To learn more about the Remodeler
Incentive Program, logon to www.certainteed.com/CertainTeed/Pro/Contractor
can also boost your skills and your business savvy with CertainTeed,
Wolverine, and Ashland-Davis product knowledge education courses.
These courses can help you stay ahead of the competition and reward
you with promotional tools to help enhance your business. After
you pass just one course, your company is eligible to refer homeowners
to apply for financing over the phone, online, or by fax. Pass
two courses, and your company will be listed as a “Siding
Specialist” on CertainTeed’s online contractor locator
put it off. Logon today and discover how the Building Solutions
Remodeler Program can benefit you and your business.