and Wolverine Introduce Rough-Split Shakes
newest addition to Cedar Impressions® and Restoration
Shapes™ is a Double 9" panel that replicates real
hand-split cedar shakes. Rough-Split Shakes feature random
shake lengths and gaps to create an authentic, seamless appearance.
The .125" thickness, along with reinforcing ribs, provides
a strong, sturdy panel.
9" Rough-Split Shake panels are easy to install. Notched
side laps let you install the panel straight up. Oversized
perimeter side tabs and self-supporting friction locks engage
easily and hold the panel securely. To help you position the
panels accurately, the patent pending PanelThermometer™
displays panel temperature, and indicator marks help guide
proper spacing. QuickReference™ nail marks and panel
cut indicators help you space panels quickly and accurately.
Rough-Split Shakes are 57" long and come in eight popular
information about Double 9" Rough-Split Shakes, contact
your distributor, or logon to www.certainteed.com.
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Accessories Speed the Job
Werner is CertainTeed's in-house application specialist.
A former owner of his own contracting business, Bob has
over 30 years of experience in the industry.
As an experienced installer, you can create a corner from
lineals, fabricate receiving channels from aluminum coil,
or trim the odd angle of a bay window with J-channel and
quarter round. But why would you want to? You can save time
and money and create a finished, professional appearance
by using an accessory that has been developed specifically
for the job at hand.
Carpentry™ Accessories can help you complete most
jobs in less time because they are designed to fit and they
don't have to be fabricated at the job site. For example,
you can order a Double 9" Mitered Cornerpost that matches
the new Rough-Split Shake panel introduced earlier in this
newsletter. The Mitered Cornerpost features the same cedar
shake profile, and it is sized to fit over the Rough-Split
Shake panel. A Cornice Molding Cap that is designed to fit
over Cornice Molding with Mitered Cornerposts can finish
the job. Similar Mitered Cornerposts are available for Double
7" and Triple 5" Perfection Shingles. And, a new
specially designed Undersill Trim was developed to finish
all Cedar Impressions styles under windows.
siding also features a specially designed corner. This
1-1/4" insulated cornerpost reduces the need to shim
corners to accommodate the extra width of a TrueComfort
panel. One of our newest accessories, Bay Window Cornerpost,
is flexible enough for you to use to trim angles from
45° to 30°. Using it eliminates the need to fabricate
a corner from two pieces of J-channel and quarter-round.
For our WeatherBoards Siding, there are five sizes of
fiber cement trim to choose from—all are guaranteed
to have the same great performance characteristics as
our siding. These and other specialty accessories can
give all your installations a finished look and reduce
your time at the jobsite.
a complete list of our Vinyl Carpentry Accessories, logon
or call 800-233-8990 and ask for the Siding Collection™
2005 Product Catalog (CTS002)
or Wolverine’s 2005 Product Catalog (WT128).
here to send a question to Bob Werner
the Air about Attic Ventilation
new six-page booklet, Clearing the Air about Attic Ventilation,
examines the need for adequate attic ventilation and explains
the advantages of InvisiVent® super ventilated soffit.
This full-color booklet illustrates proper air movement
through the attic and explains how adequate air flow can
help protect roofs and reduce heating and cooling costs.
Photographs illustrate InvisiVent's deep dovetails and non-perforated
surface; a diagram shows potential customers how air flows
through the vents. Use this handy booklet to demonstrate
to your customers why they should choose InvisiVent invisibly
For your copy of this valuable booklet, logon to www.certainteed.com
or call 800-233-8990 and ask for CTS381 or click here.
Deluxe Folders and Sample Tools
new deluxe folders and sample kits demonstrate the value
of CertainTeed and Wolverine premium brands. These information-packed
selling aids highlight the selling proposition, style and
color selections, and available accessories for some of
our most popular products. These tools make it easy for
you to sell-up and increase your profits.
Millennium® Selling Case
- For in-home or table-top presentations, this 16"
x 19" case features a siding panel attached to a sturdy
substrate to demonstrate Millennium's nail-tight flexible
hem. The case comes in a canvas bag along with a presentation
book, Brochures, "Won’t Blow-Off" warranty,
video and color chips.
and Classic™ Deluxe Folders - Each
folder includes up to three siding styles, color chips,
and a 3-1/2" lineal with rosette and corner block to
help promote the beauty of decorative accessories. Full-color
pictures with features and benefits help you guide customers
through the sale.
Smooth™ Deluxe Folder
- The large folder includes samples of Restoration Smooth
Double 4-1/2" and Triple 3", color chips, and
a 3-1/2" lineal with rosette and corner block. Large,
full-color photos along with features and benefits make
this a very effective sales tool.
D6 TrueComfort® Cedar Board ExampleSample - The latest
addition to TrueComfort is highlighted on one side with
a 22" panel that demonstrates the flat-faced cedar
board style and TrueComfort's rigid foam backing. The
reverse side features the full TrueComfort selling presentation
and actual color chips.
you distributor for these and other CertainTeed and Wolverine
sales aids, and for more on how these and other marketing
tools can make the difference in a sale, check out sales
expert Doug Nyberg’s article
in this issue.
Doug Nyberg, Director of Sales Productivity, CertainTeed
you are evaluating a product for your business to represent,
one of the important items to consider, in addition to product
quality and selection, is the marketing tools the manufacturer
offers to help you sell to your customer. Typically this is
called marketing collateral.
collateral can range from simple one-page black and white literature
pieces to an entire array of materials that allows you to present
a product to your customer with the utmost professionalism.
You must decide how you want to portray your company in the
eyes of your customer.
For example, did
you ever wonder why so many hotels have such “fancy”
lobbies? It is because first impressions count. It is the “wow”
factor. Your reaction when entering a lobby like this is,”wow,
this hotel must really be nice”, and it usually is. The
same is true when you are presenting a product to your customer.
When you have sold
yourself and your company to your client and then it comes to
product selection, most would like to put their best foot forward.
This means presenting the product in a way that makes it easy
for the customer to understand why they should use it, and the
easiest way make their final decision as to color, profile,
etc. By using professional and well organized marketing collateral
that is backed by a stable manufacturer you simply add to the
image you have worked so hard to create for both yourself and
the samples, color brochures, displays, color selection tools,
internet assistance and referral options, industry rankings,
warranty (and the reliability they provide) since a warranty
is only as good as the company that stands behind it. If the
product you are representing has the types of marketing tools
that help you portray the image to your customers that you want,
you have made the right choice in products to represent.
At CertainTeed Siding
Products Group, we have what we feel is the best marketing department
in the business. If you have not had a chance to review the
marketing collateral that they produce, please consider asking
your CertainTeed rep to review it with you. Once you have the
opportunity to see how these tools can assist your selling efforts,
I am confident you will agree that the quality of the marketing
tools they create aligns extremely well with the excellent image
you choose to portray.
here to send a question to Doug Nyberg
Customers Sing the Praises of Boardwalk HFS
are pleased with the Boardwalk Hidden Fastener System because of
its proven efficiency and aesthetic appeal. With no under-the-deck
work required, the HFS is up to 50 percent faster to install than
traditional decking systems. There are fewer screws to buy and fuss
with during installation, and once the deck is installed, there
are virtually no visible nails or unsightly screw holes, creating
a beautiful surface structure. Here’s what two satisfied customers
have to say about Boardwalk HFS.
new Boardwalk Hidden Fastener System is terrific for our business,
especially for the resort homes we supply. When homeowners invest
in lake or mountain homes, they want every part of the home—even
the deck—to look great. The surface of an HFS deck is smooth,
with no visible hardware. The finished deck has the high-end look
customers want in their vacation homes."
Ryan Moore, Vice President Sales and Marketing, Supreme Building
Products, McMinnville, TN.
new integrated Hidden Fastener System for CertainTeed Boardwalk
is an innovative system and a great product. While there are a
few hidden fastener systems on the market, CertainTeed has the
edge on the competition because Boardwalk HFS is easy and fast
to install. It is just what deck installers are looking for.".
Darin Kriebel, President, Beautiful Homes, Southfield, MI.
Certification for Installers
Vinyl Siding Institute (VSI) has rolled out its new
VSI Certified Installer Program.
The program is a two-and-a-half day course of classroom and hands-on
study of proper installation techniques for vinyl siding. Individuals
can study to be Certified Installers and Certified Trainers. Installers
with more than three years' experience may qualify to take the Certified
Installer's examination without the course.
Hoyt, CertainTeed Director of Communications and a member of the
manufacturers' development committee for the VSI program, explains,
“This program is a tremendous opportunity for installers to
earn independent validation of their knowledge and skills. The certification
will add value to the contractor's sales proposition and could be
the critical difference in winning jobs. The certification can also
give contractors a solid answer to homeowners who ask, ‘Why
should I hire you?’”
Certified Installer Program debuted in March and April
in Columbus, Ohio, and Atlanta, Georgia, but courses will soon be
offered across the United States and Canada. The program will be
unveiled nationally in 2006.
more information about the VSI Certified Installer Program,
or call VSI's toll-free hotline: 888-367-8741.
picture says it all.
your customers choose the right siding and roofing products for
their homes can help clinch the sale. You can guide them through
the selection process with the help of the professional designers
at Picture My Home Makeover.
your customers send a digital picture of their home to www.certainteed.com/
tell the designers what they’re looking for. For a fee,
they’ll receive three different custom designed layouts,
information on the products specified in the designs, and a list
of local contractors.
Gilpin of American Manufactured Exteriors is the winner of the
Panasonic Lumix digital camera. Steve’s winning tip is a
great way to demonstrate the added value and improved looks of
Steve says, "I use a very simple technique to sell Millennium
- I let the product sell itself. First, I hand the homeowners
a 4' long piece of economy-grade, .038" or .040" siding.
Then I give them a 2' piece of Millennium .044. They immediately
feel and see the difference. I point out the deeper grain and
explain how the flexible hem will smooth out any imperfections
in the wall. We then talk about price, but the customers have
already seen that Millennium is a better product, so it is easier
for me to make the case for the higher-priced Millennium. If price
continues to be an issue, I point out that we are only talking
about an additional $300 to $400 for the entire house. I remind
them that over the life of a 30-year mortgage, that's not even
$15 a year more—for what they already know is a significantly
for reminding us that sometimes it's best to let the product speak