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Selling and Business Support

We understand how roofing contractors do business. First they have to close the sale. Then install the roof. And finally, make money doing it. We've developed tools to help contractors accomplish each of these steps. 

 

In the Business Resources Catalog there are a find a variety of brochures, videos, books, audio tapes, and other tools to help roofing contractors succeed in business.

 

To view a PDF of the entire catalog, click here (4MB).

 

 

 

 


 


SELLING RESOURCES

CertainTeed provides a broad array of tools to help you generate leads, package the proposals you present to prospective customers – and close the sale.  Attractive Presentation Materials enhance your image as a roofing professional and can be customized to reflect your specific Good-Better-Best product offering. You can Educate Homeowners with informative leave-behinds covering topics that concern people facing a roof replacement project. To Generate Leads, we suggest proven performers that range from the simple (doorknob hangers) to the sophisticated (Roofer’s TrackRecord). Nice-looking shirts, truck signs and jobsite signs are available to add another level of professionalism to your overall Company Image.

 

INSTALLATION RESOURCES

The foundation of any successful roofing business is an unwavering focus on quality workmanship. CertainTeed

leads the industry in the Development of materials that educate both residential and commercial roofers on proper installation techniques. When it comes to Installation Instructions, the Shingle Applicator’s Manual is a comprehensive reference guide covering both general information and the techniques used to apply specific CertainTeed products – and it’s available in a variety of formats. We also offer a number of Installation Tools to make the work itself go a little easier.

 

eRESOURCES

The traditional tools of the roofing trade – ladders,

hammers, razor knives, etc. – are pretty basic. But today’s

successful contractor also relies on a more sophisticated

tool, the computer. CertainTeed has some very effective

software and online resources that you can employ to gain the edge on your less-savvy competitors. Computer Programs are available to simplify the bid-building process, and track and schedule jobs. CertainTeed.com features useful programs that help homeowners find a credentialed contractor or visualize their homes with various CertainTeed shingles, and that you can use for quick access to important technical information.

 

MANAGEMENT RESOURCES

Being a successful contractor requires skills that go well

beyond the work you do on the roof. Turn to CertainTeed

for tools that will help improve your management skills,

increase your profits, and help you navigate the challenges of running a business. The Making Business Better series of CD-Roms covers everything from maximizing profits

to setting up a website. We’ve identified three Networks that team skilled facilitators with contractors from around the country to discuss common concerns and share learning experiences. And CertainTeed has teamed with experienced contractor consultants to create Seminars and Workshops that pack a ton of useful information into short, tightly focused sessions.

 

CREDENTIALS

Credentials are an excellent way to set yourself apart

from the competition, and CertainTeed offers a number

of options that add credibility to your history of

excellence. Individual Credentials are the building blocks – completing the educational programs ensures that your installers and salesmen are knowledgeable about shingle

technology and installation. Company Credentials take your professionalism to a whole new level, and show potential customers that you are committed to quality workmanship and fair business practices. Then there are the Benefits of Participating, which include the ability to tap into extended warranties, insurance and financing programs that will further enhance your business.


Additional questions? Call (800) 404-9880.


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